Hongkong Fashion Festival Helps Enterprises Develop Business Opportunities

July 4, 2012 - the nineteenth session of the Hongkong Trade Development Council (Hongkong Trade Development Council) Hongkong Fashion Festival The spring summer series has been held for four days in July 3rd from the Hongkong Convention and Exhibition Center. In view of the fact that the global economy is still unstable and the European debt crisis has not been eased, Hongkong TDC has introduced a number of measures to help the industry open up business opportunities during the exhibition.

Zhou Qiliang, vice president of the Hongkong Trade Development Council, said: "even though Hongkong's export prospects remain uncertain, the pace of economic recovery in the traditional market and around the world is not ideal. But for Hong Kong businessmen, attending trade fairs is still a cost-effective promotion mode to let them know buyers from all over the world. "

During the fashion festival, Hongkong TDC launched a number of measures, including the provision of cheaper economic booths and designer windows, providing a solid choice for Hong Kong businessmen.

　　 Organizing overseas buyers to purchase in Hong Kong

In addition, in order to help exhibitors to contact more overseas buyers, the TDC has also visited more buyers this year than the other organizations. There are 87 buyers from 70 countries and regions. Altogether, over 4600 buyers visited the fashion festival, including over 120 Japanese companies, and over 140 companies from Southeast Asia.

In terms of traditional markets, there are also about 300 companies from Australia, New Zealand, the United States, Canada and Europe.

In order to attract high-quality overseas buyers, TDC also encourages them to purchase in Hong Kong by offering hotels or air tickets concession.

　　 Business matching for buyers and exhibitors

Zhou Qiliang said that the prospect of the emerging market is beautiful, which will provide another way for Hongkong suppliers. Hong Kong businessmen should actively explore. In view of this, TDC has also actively contacted more buyers from emerging markets this year, including Indonesia, Malaysia, Philippines, Russia and Turkey, such as Russia's Soda and Paninter, Indonesia's PT Megatex Indotama, Slovakia's Five S.R.O, etc. At the same time, in view of the huge online sales market, TDC has also invited buyers from retail websites and chain stores to visit Hong Kong.

Starting from the spring and summer series of last year's Hongkong Fashion Festival, TDC has arranged a one to one business matching for young designers, giving them more exposure opportunities, and helping them to test market strength and expand business opportunities. On the first day of the fashion festival, a fashion show was held by the winners and finalists of the three Hongkong young fashion designers' performance competition. The TDC set up business matching for young designers. Among them, Central Department Store Limited, one of the largest overseas Chinese department stores in Thailand, hopes to introduce more unique designer brands to the company. The representative of the company is very interested in two young brands. FASHIONALLY COLLECTION #1 {page_break}

During the exhibition, there were local designers with unique design and limited edition of high quality. Hand made apparel Breaking through, attracting buyers from emerging markets to visit the booth, and successfully signed six orders from emerging markets on the first day of the exhibition.

Designer Don Cheng said: "I met buyers from Russia, Lebanon, Peru, the Middle East such as Dubai and Kuwait on the first day of the exhibition. Buyers in the Middle East were very generous. They loved the designer brand of Hongkong, and also loved bold and exaggerated costumes. My design just catered to their market taste. "

The products of Don Cheng are divided into two series, made in Hongkong and Italy respectively. He met some buyers from mainland China at the exhibition and was particularly interested in costumes made in Italy. He sells products ranging from 100 to 500 dollars. During the exhibition, he welcomed buyers to purchase in small quantities flexibly so as to test the market reaction and be welcomed by buyers.

"The last time I visited the fashion festival, I purchased over 200 products, and the total value of the order exceeded US $1 million. Now, 70% of our products will be purchased at the fashion festival, including sweaters, sweaters and sweaters," said Ana Godoy, a representative of Brazil's Global Co., who visited the fashion festival for the first time last year. I particularly like T-Shirt because it can find products made of different fabrics and the price is quite reasonable. The organizers gave me more useful information to help me arrange the meeting with exhibitors. Hongkong is really a purchasing paradise. "

E-LAND Retail Ltd., the first Korean fashion buyer who visited the fashion festival for the first time, is one of the biggest fashion dealers in Korea. It operates 33 brands and 40 department stores. Its representative, CHOI Sun Young, said: "we purchase about 30% OEM products, especially women's garments and scarves from mainland China, Malaysia jeans and Hongkong sweaters. I will collect all the information and then contact the exhibitors. The fashion festival in Hongkong is indeed a large exhibition in the same exhibition, equipped with excellent facilities and excellent design. Next time I visit, I hope to find more shoes and children's clothing. "

The TDC will continue to hold a number of seminars tomorrow. Fashion Show Design competition, fashion show and so on.