Barbara Makes International Children'S Clothing Brand Characteristics To Meet The Needs Of Consumers.

July 18th, China

The leading brand balbara will soon appear in the CBME children's Wear Exhibition in Shanghai. It will be the balabara brand again after the March Beijing International Fashion Fair.

Through the fashion strike of the two exhibitions in the near future, Balak Bara's domestic fashion children's clothing brand is just like the tip of the iceberg, which is slowly beginning to open. No matter from product design, fashion marketing or cross-border cooperation, there are many bright spots in Barbara, but on the way to the fashion brand of the international children's wear, it is more and more steadfast.

1, brand cross-border fashion interaction

Barbara is one of the most active brands of children's clothing brand marketing. As early as 2006, Barbara introduced the Ogilvy brand stewardship and became the first children's clothing brand to advertise on CCTV.

After 10 years of brand upgrading, Barbara decided in 2011 the "professional and fashionable" brand direction. Then, through a series of brand actions, the industry saw the leadership quality of the domestic fashion children's wear. In 2011, balbala's brand marketing method showed a variety of vitality and extraordinary creativity.

In June 2011, balbala issued a brand manifesto for "let TA play" on June 1 children's day, packaged 6 top-level small players in different fields, held a fashion and grand launching ceremony at the Shanghai science and Technology Museum, "let TA play" brand marketing activities, and invited Zhang Yiyun, a psychologist who was active in the media, and Christy Chung, a fashionable hot mom, to participate in cross-border activities. In the same time, the "TA play" network area was established in the cool 6 video area and Moore Park.

Balbala has packaged a more fashionable crossover concept "winter IN image" in winter products. Barbara and eight top domestic fashion photographers have launched the concept of cross border photography of fashion photography. Barbara's "winter IN image" activity will choose the location of the Holy Land in the prairie, Turkey, Beijing and Shanghai. In the thousands of terminal shops in the country, Barbara also launched the fashion photography experience with "100 thousand people" as the theme. Free stylish stylists and photographers were invited to fashion modeling and shooting experience for 1000 children. The activities were launched in the same period in micro-blog. Barbara's "winter IN" fashion photography activities have been attended by hundreds of thousands of consumers. In October 2011,

Balbbara's cross border trial with individuals or groups in different fashion fields has created a new fashion marketing mode for children's clothing industry, and the brand mark of Barbara professional fashion children is deeply branded in the consumer's mind.

2, fashion blockbuster to Miami

In April 2012, in the major provincial TV channels, the children's channel, the local channel and the Shanghai subway, there was a strong summer ocean style advertising film. Excellent picture making and eye-catching model clothes gave people a refreshing international sense of brand.

This is the summer's latest product advertising film, "surfing Miami", which is built by Barbara's Secret Beach in Miami, America.

Summer TVC is Barbara's first attempt to cooperate with the nationalized team, and all take the Miami beach field view shooting. "Miami surfing" TVC is hosted by BMW photographer Patrick, GUCCI's advertising blockbuster, palm mirror, modeling, shooting, editing, production and other teams to fully open the international force. Some members have worked with the American Hollywood studio for a long time, and have very professional experience in the field of fashion.

When the "Miami surf" blockbuster is presented to consumers, a large number of people are captured by the blockbuster which is full of international and fashion sense.

Most of the customers who enter the shop

This is a very successful attempt for Barbara, and Barbara's vision of building an international children's wear brand will be more and more clearly displayed in the eyes of the whole nation.

3, product crossover FOX

Barbara has been licensed for ten years, and upgrading and innovation of products is a major highlight.

Balbala has now covered products of all ages, including children, children, and children, with clothing, shoes, bags, underwear and accessories.

In the autumn of 2012, Barbara was also hand in hand with the US FOX (Fawkes) company to boldly carry out cross-border cooperation in product design.

FOX (Fawkes) is one of the 6 major Hollywood studios. The national blockbusters such as Afanda, Titanic, ice age, star wars are all from FOX (Fawkes). Barbara's autumn 2012 will join hands with FOX's fashion cartoon family to build FOX fashion cartoon series. With the 12 autumn new elegant campus wind, the two large cartoon designs of Simpson and mouse will also appear in the autumn new products of Barbara.

At that time, let's wait and see what blockbuster FOX will bring to the industry.

4, professional fashion children wear Consultant

Few people know that Barbara has a team of "fashion dreams". They work with the famous French Bekele fashion design consulting company. This fashion dream team bears multiple roles of Barbara fashion consulting analysis, fashion buyers, fashion design and children's wear consultants.

Most of the team members of the fashion dream team come from the world fashion capital of France, Britain and Hongkong. They often travel to the top fashion week in Paris, Milan, London and Florence. They interpret the fashion hot spot of the season and help Barbara accurately grasp the trend of every quarter of the international trend and bring the fashion choices of consumers to the world.

Designer Joye is the core member of the team. Her specialty lies in her keen sense of fashion and her creative collocation skills. According to her introduction, the professional fashion children's wear system created by Barbara has ensured that every chain employee can become a professional fashion child wear consultant.

At present, Barbara part of the terminal stores, children wear consultants this fresh function has been increasingly praised by the shopping guide. Facing the diverse styles and styles of Barbara fashion products, consumers need the brand to provide such a professional fashion service. This is exactly what balbala is different from children's fashion and big coffee road.

The success of a fashion brand is not achieved overnight, especially in children's clothing.

Balbala seems to have found its own brand characteristics, actively understand the needs of consumers, and adopt a series of marketing means to promote the rapid development of the brand.

Balbara, fashion

The road to big coffee is on the way.