How To Develop High-End Consumer Goods Industry To Meet China'S Clothing Consumption Market?

As we all know, China has gradually surpassed Japan as the world's largest consumer of luxury goods, while the world's luxury magnates have tasted sweetness in the Chinese market.

The consumer market is bigger than they think.

It is worth noting that, as a smart businessman, they are obviously not satisfied with the increase in the growth of luxury consumption. Compared with China's vast consumer groups, the luxury market is still relatively narrow.

When the luxury market is basically divided by the big groups, they find that the middle and upper grade clothing is a more growing consumer market.

It is hoped that our local brands will be able to stand up and control.

Because persistence means hope and future.

"Today, China's luxury sales are growing at an annual rate of over 20%, and have become the world's largest luxury consumer countries. Although China is a big exporter, high-end consumer goods are big importers.

China has a low level manufacturing industry, and many luxury goods in the world are produced in China (OEM).

That is to say, China can produce world-class products without world-class brands.

China has the world's high-end consumer goods manufacturing industry, but there is no world-class high-end consumer goods industry, this is the reality we face.

Not long ago, the China luxury Confederation held a conference on "high-end brand operation management week" in Beijing.

During the period, the national fashion creative center and the China luxuries Federation jointly held the theme salon theme salon, and discussed the topics of the future development of China's local luxury goods and the luxurious value elements in the immersive retail experience. Deng Zhongyuan, director of the national fashion and creative center, put forward a personal value view on the development of China's high-end consumer goods industry.

Deng Zhongyuan also analyzed and summarized the three characteristics of the development of the international high-end consumer goods industry.

Industrial elements gather into fashionable metropolis

A prominent feature of the creative economy era is the absorption trend of the creative class towards high-end industries.

In the pition from industrial economy to creative economy era, creative people have great attraction to industry.

For the high-end consumer goods industry, the demographic dividend turning point has emerged. China's traditional low end "demographic dividend" is disappearing. The key links affecting the high-end consumer goods industry chain and value chain need high-quality, innovative talents and high level talents, so we need to cultivate a new "demographic dividend".

The gathering of design masters is an important factor in the agglomeration of high-end consumer goods. For example, Paris's wendom square is famous for its fashion and luxury hotels. It owns the Ritz Hotel and the wendom Hotel and its jewelry store. Many famous fashion designers have their sand dragons on the square. In a sense, Sharon has become a dream factory that they exchange ideas and inspire design inspiration, and has become an essential part of their design work.

High-end consumer goods industry brand concentration

In the developed countries, the luxury industry focuses on capital operation, strengthens mergers and acquisitions, forms a global oligopoly in the industry, firmly controls the industrial chain, and controls the development of the world's industry.

The M & a drama in the luxury industry has been on the rise, and soon, Yi Ming has set off a climax with the acquisition of Bvlgari 51% by $5 billion 200 million.

However, behind the vigorous mergers and acquisitions in Europe, Asian markets are also emerging from three major luxury group mergers and acquisitions.

Merger

Become the three largest luxury Empire - France's Louis LVMH group, Switzerland's Richemond group and France's Spring Department Store PPR group to expand the layout of a common way.

Recently, Louis mohin private equity fund started buying Asian fashion brands with $650 million.

Fund manager Ravi said he has invested $90 million to buy some of the three major brands in Asia, namely Singapore's watch brand Sincere, women's shoes brand Charles & Keith, and Hong Kong listed companies's clocks and watches jewellery emperor.

The domestic luxury brand "Shanghai" has now been under the command of the peak group. (2000, the peak group bought the cheongsam brand "Shanghai" of Deng Yongqiang, Hongkong). Such a purchase is very urgent.

The three big groups are targeting the second tier Asian brands. If not, the next one will be there.

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This year, the world luxury goods giant LVMH has taken a big move on the Chinese women's clothing brand, and has bought a 10% stake in the European market, and has become a shareholder of the European market in 200 million dollars.

As a matter of fact, it is not the first Chinese brand for LV to buy shares. At the end of 2011, LVMH's investment fund LCapital acquired part of the shareholding of China Xin he (Xiamen) Garments Co., Ltd. and became its second largest shareholder.

DanielPiette, President of LCapital, said that they could help these companies to develop in the next 3~6 years by buying shares, and then exit them by selling or listing.

It is an important means for LVMH group to realize its ambition in China.

Fashion group presents the trend of integration and pboundary.

The international luxury group covers many products including fashion and fur, cosmetics, watches and jewellery, boutique retail, wine and so on.

For example, Versace, a famous fashion designer, opened its first five star hotel in Australia in 1994, PalazzoVersace, and DonatellaVersace became the first designer to open a hotel. Later, Armani, SONY, Missoni, Bvlgari (Bulgari) and LVMH continued to run around the world in the beautiful scenery of DonatellaVersace.

At present, there is much room for improvement in China's brand building, quality management, product design and so on. The biggest obstacle lies in the talent issue. The lack of top international design talents has become the biggest weakness in the development of China's high-end consumer goods brands.

Deng Zhongyuan said that it is our top priority to focus on fashion and create high-end brand environment.

NCC National Creative Clusters, as a new industrial park, is to create such an ecological environment suitable for the Chinese nation's world brand growth with the strength of gathering fashion and national strength.

In March 16, 2011, China Heng Tian Group signed a strategic cooperation agreement with the Beijing municipal government to work together to create the national fashion and creative center.

The national fashion and creative center will create a cultural industry chain centered on fashion and creativity, create a new environment, a new culture and a new class of creative industries. It will become a gathering place for fashion industry, a fashion creative design center, a fashion research and development center, a fashion information publishing center, a fashion creative decision control center and a fashion creative high-end talent gathering center.

Here, we should not only achieve more effective collection of brand resources, boost the pace of the development of China's local high-end product cluster development, but also win the policy support for the development of government related cultural industries in the process of building local high-end consumer goods brands.

At the same time, financial power will be introduced into the center to support and boost China's high-end consumer goods brands.

In the near future, people will see a centralization, branding, capitalization, internationalization and master.

The home stands in Song Zhuang, Beijing.