Rebound Shoes Are Becoming Popular And Consumers Are Nostalgia.

Back shoe is the classic impression of people in the 70s and 80s of last century.

With the massive invasion of Adidas and Nike brands, the shoes of the back force gradually disappeared in the public eye.

However, in recent years, it has been found that many young and even Hollywood stars appear on their feet, and old fashions are beginning to lead the fashion again.

It really confirms the famous saying: "fashion always comes today, tomorrow goes, you can not pay attention to fashion, but must accept her comeback..."

Back shoes are more popular than foreign brands.

In the morning of July 12th, Li Xinmeng, who opened shoes in the front line of the provincial capital, began to get busy early in the morning.

Many young people went to her store to buy them.

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"I didn't expect such an" antique "sneaker to wear a unique temperament on the feet of fashionable men and women.

Li Xinmeng told reporters that at the end of last year when she was buying goods in Beijing, she accidentally noticed a young girl wearing a pair of classic version of the white shoes. She was shocked at that time, and the unique temperament distributed by her back shoes left a deep impression on Li Xinmeng.

After coming back from Beijing, she organized the source of goods and began to sell back shoes in her shop.

Li Xinmeng said that since his shop put the classic back shoes, many people have come to experience, including many older customers.

When they saw their shoes, they first lit up their eyes, and then talked about the scenes when they were wearing back shoes.

"Many people are infatuated with the plot of that year, so they buy a pair of back shoes, wear them on their feet, and savor the feeling of the year."

Li Xinmeng said with a smile.

"I don't buy Adidas shoes now. I'll pick up sports shoes if I want to buy them."

Wang Yun, who is trying on shoes, told reporters.

The reporter noticed that, unlike the bustle in Li Xinmeng's shop, only a few walls of the international brand store, however, seemed deserted, but few customers patronized.

The main buyers were mostly in the 1990s. "I saw Orlanndo Bloom put on his back shoes and realized that it might become a trend for some time to come."

Student Wang Lan said, inspired by this, Wang Lan began to look for the back shoes in the provincial capital stores.

"When I put on my back shoes, I felt the tide, vanity was swollen to the point where it was unthinkable."

He Juan, a classmate of Wang Lan, said that they were walking on campus with their back shoes. Many people still looked puzzled before, but not long after, many people joined the army.

When it comes to why they suddenly have a liking for the back shoes, He Juan told reporters without hesitation that they actually saw the traces of the low-key, simple, and years old accumulation of the back shoes, and at the same time, the simple and pleasant sense of simple and fresh color.

Nike and other big brands do not have.

"Indeed, many of the 90's are looking at this point, only as a leader, began to take the lead in consumption of shoes."

Guo Hailiang, deputy general manager of Kai Cheng shoe industry Co., Ltd., told reporters.

After the 90s, the 80's also began to buy back shoes.

Up to now, many 60 and 70 are eager to try their shoes. Many 40 year old middle-aged people often buy a pair of belts to buy their children when they buy their shoes.

"When there was no Adidas, Dad came through this.

Many customers with children always leave such a phrase when they buy shoes, which makes people feel warm and friendly.

Guo Hailiang said.

Rebound shoes even rise 6 times a year.

A product is sought after, and the price is always changing. On this point, the return shoes are no exception. Zhang Yu, the public, is going to buy a pair of shoes for her friends. When she comes to the store, she finds that the classic red and white version of the back shoes has risen to 68 yuan.

"It was only 30 yuan when we looked at it last year. How could it be so much in a year?" Zhang Yu complained.

From last summer to now, back shoes have been up 6 times, but even so, there are still many people buying shoes.

Zhang Ming, the shoe maker of Daming City, told reporters that the shoe was back from August last year.

At that time, the price of the classic red and white version was 35 yuan per pair, and in less than two months, the people who bought the back shoes began to get more.

Then the price of the back shoes increased from 35 yuan to 40 yuan, 45 yuan, 50 yuan, 55 yuan and 60 yuan, until the recent 68 yuan.

Basically, it rises every two months.

But even so, they can sell four or five pairs a day, and even catch up with the weekend.

Although the price of the back shoe has gone up, people are still relatively easy to accept compared with the imported first-line brands that are hundreds of thousands of yuan, so the sales volume of the shoe has not been affected.

"Many people buy it, that is, the symbol of this shoe is stronger.

And it carries memories of a generation. "

Li Xinmeng said frankly.

This is also the reason why the shoes can become popular.

Recently, back shoes have triggered a new stock.

Many of the 80 and post-90s were looking for the same age sailor shirts and phoenix "28 Colts" as supporting equipment in order to show their unique temperament.

And smart businessmen have been able to see this business opportunity, playing the retro card, and the products such as sailor shirts, which were hard to see before, have returned to the public's eyes.

In the South Korean city of Qiaotou street, many stores are selling red, white, blue and white.

Han Li, owner of the "rhyme dance" clothing store, said that the blue and white shirt sold for 58 yuan has been selling well recently. Many young people who buy Sea jacket are going to buy a pair of back shoes again. They also want to ride a "28 big foals" riding on the Phoenix to find the same feeling.

In the Nangong antique market, the booth of Phoenix 28 bicycles is full of people, and there are many 80 and 90 tide people. Although they display 8 and 9 new old cars, and the price has risen to seven hundred or eight hundred yuan, there are still many people who pay for them.

Li Peng, who is picking up a car, told reporters that this year's popularity of retro wind, he has already matched the sailor's shirt and back shoes. Now there is a phoenix car. Li Peng believes that this is not just a fashion, but more importantly, it is full of a kind of memory, a simple and simple memory.