"Angry Birds" Fire, Shanghai Opened Its First Store.

Angry birds, the first store in China yesterday. Xujiahui The Hong Kong Plaza is quietly operating. Reporters visited to see that all kinds of "birds" in the game can be found in clothing, dolls and other products in the shop. Due to the trial operation, there are only more than 10 kinds of goods in the store, and there is no buying boom. The reporter learned from the "bird" creative company Rovio China, and plans to set up a "bird" store in hundreds of cities in the next two years.

A little bird is angry and happy

The store was officially opened at 10 a.m. yesterday. When the reporter walked into the store, a big "bird" head flew into the eye. In the five and sixty square meters shops, there are all kinds of clothes, iPhone and iPad shells and toy dolls. Everything has the shadow of "little bird" and "pig head" in the game. At present, most of the products in the shop are summer T-shirts and all kinds of "little bird" dolls. There is also an electronic screen in the shop, playing the game of angry birds. With a iPad attached to the screen, customers can play the "bird" game in the store.

"Angry birds", Shanghai agent agent Wei told reporters before. Little bird "Derivative products are sold in the form of counters. There are not many kinds. "Now there are angry birds and happy birds in the shop. They are all integrated into these clothes and toys. " Ms. Wei said that there are 13 kinds of "bird" game expressions in the store's products so that customers can choose according to their preferences.

Plans to open 5 stores in Shanghai

"I like this game. These clothes are also lovely." Yesterday morning, Miss Lu became the first guest in the shop, who led her primary school daughter into shopping. Miss Lu told reporters that she did not know that "angry birds" store was opened, and that she had passed by occasionally. Her daughter liked the game and took her in. After wandering around, she bought a white T-shirt for her daughter. Ms. Lu looked at the tag of the white T-shirt and said, "259 yuan, it's a little expensive."

Reporters saw that most of the goods in the store were in the range of 100-300 yuan. Wei Wei, a store agent, said that the price of products in the store is not much different from those of other cartoon brands, and the main way is to follow the mass line. Ms. Wei also revealed that next month, there will be second stores of angry birds in raffles, and 5 stores will be opened in Shanghai.

　 "Bird" flight route: from game to theme park

"Angry birds" are coming fiercely. In addition to Shanghai's exclusive stores, Beijing's stores will soon be opened; the 7000 square meter theme park in Haining will be built this year; in addition, the first angry little bird theme park in Shanghai will be built. Chen Boyi, general manager of Rovio China and Shanghai overseas office, who came to Shanghai to participate in the "CCG EX-PO2012 animation game industry and mobile terminal development forum" yesterday, said that in the next year or two, Rovio plans to open stores or theme parks in hundreds of cities in China. At the same time, it will also introduce a series of new products in the Chinese market, such as Chinese culture related games and cartoons.

In the past two and a half years, angry birds have launched four editions, and the total downloads of these four versions are over 1 billion. Many people ask why we are successful. It's very simple, because this game is suitable for young and old. "

Regardless of the game object or the game support platform, Rovio is trying to achieve full coverage. Chen Boyi said that whether Apple, Android or windows phone or ITV, angry birds are all compatible, so long as there are new platforms, they will be stationed. After the launch of the "angry birds" brand through free download or low fee payment (US $0.99), the company plans to extend to other fields such as animation, store, theme park and so on. "There are various ways to make money, and the key is to find your own way and stick to it. I don't know how others choose, but this is the way we choose.

Chen Boyi disclosed that China has now become the second largest market for Rovio, and has launched a series of activities against the Chinese market, such as the Mid Autumn Festival and the Spring Festival version of angry birds. In the future, we also want to create "little bird" cartoon with Chinese cultural characteristics and a series of "birdie" games for Chinese market.