The "Jordan Cup" Preliminary Assessment Was Announced In Beijing

In July 6th, the first prize of the seventh Cup of Chinese sports equipment design competition held by the China Fashion Designers Association and Jordan sports Limited by Share Ltd was held in D PARK, Beijing.

As the most influential design competition in the field of sports, the organizing committee invited the director of the China Leather Association, Wei Yafei, Liu Wei, China's top ten fashion designer, Xiao Yu, Xiao Wenling, Professor of dyeing and clothing department of Academy of Fine Arts, Tsinghua University, associate professor of Lu Min, Beijing Institute Of Fashion Technology Jiang Zhiqun teaching, Wang Yi associate professor and Jordan sports Limited by Share Ltd design department Deng Xiancheng and Yang Kaixing as the first judge.

This competition has received 653 design works from 21 parts of the country. After careful selection by the judges, there are 21 groups of sportswear design entries and 20 groups of sports shoes design entries.

Compared with previous years, the coverage of the entries has increased, showing a trend of letting flowers bloom.

Professor Lu Min, Academy of Fine Arts of Tsinghua University, is delighted with this change. "This shows that sports design has received more attention".

Design professional knowledge lectures into the campus "promotion activities results.

As the sport equipment design competition which is widely recognized and recognized by the industry, the Jordan cup has been adhering to the idea of excavating original design power and encouraging breakthroughs and innovative works.

During the selection process, some imaginative works from college students attracted the attention of the judges.

The design works from some freelance designers began to break the market's imprisoned, incorporated some conceptualized designs, plus their own practical experience, and won the recognition of the judges.

Comparatively speaking, students in Colleges and universities are slightly weaker in making process and material selection. "But compared with previous works, we can see that students have more in-depth understanding of Sportswear's concept and functional understanding," Xiao Wen Ling commented.

It is reported that many design institutes have introduced courses related to sportswear.

Yang Kaixing, a senior designer, also said that the shortlisted contestants would go to Jordan to participate in the production of sports shoes. Communication with technicians will help them understand and learn the relevant process.

With the continuous success of the Jordan Cup China sports equipment design competition for six years, many players have been able to integrate the fashion elements and sports equipment skillfully under the premise of grasping the functional nature of the movement. "Seeing that some works contain current trends, such as holding the theme of this year's Olympic year", Liu Wei added to the contestants' works: "I am very willing to see students' design beyond the market, with a fantastic imagination and a sense of future ahead."

Xiao Yu encourages the contestants to stick to the original intention of the design and try their best to overcome the difficulties in completing the finished products.

Deng Xiancheng, from Jordan, agrees with this, and says, "we are very reluctant to see the players change their original design because of the problem of making materials and crafts. If they encounter difficulties, they can contact us. Jordan will do their utmost to help players solve these problems. This is also a sense of social responsibility for contemporary industry to cultivate talents in the industry."

We can firmly believe that the "Jordan Cup" Chinese sports equipment

We will inject more and more vitality into the sports brand market, and let us expect the finalists to bring wonderful displays in the final stage of the Mercedes Benz China International Fashion Week in October this year.