How To Solve The Vicious Cycle Of Garment Pformation And Upgrading

Data show that at present

There are 754 kinds of markets, and the total number has increased by 31 over the same period last year. The online trading market has increased rapidly by 14.

Through active pformation and opening up new markets, the major market in Hangzhou has been handed down in the 6 months of the ups and downs.

The total market turnover reached 225 billion 300 million yuan, an increase of 23.45% over the same period last year.

But the industry also expressed concern that the total volume of pactions showed a substantial growth trend and the rapid growth of the CPI growth rate in a state of synchronization, is not a strong market development performance.

The negative growth in some areas is a red light for the industry.

The clothing industry is encountering cold current, and the intensity of goods rejection is greater than that of previous years.

Hangzhou's women's clothing is famous, and Sijiqing, Hangzhou, which has a nickname "Xiao Si", has a high popularity and numerous fans.

But in the first half of this year,

Business operators obviously feel that business is not as smooth as they used to be, and the days are not so easy: clothing exports are down, inventory pressure is coming from online stores, and even the rentals of some of the clothing markets in Hangzhou that have been raging before the market is down.

"It's been raining for a long time. We sell clothes just like a farm."

Ms. Lee, who runs a booth in Sijiqing, complained that the rain for more than a month had affected the sale of seasonal clothing and triggered a chain reaction caused by a large backlog of stocks.

"It can only be sold on a large scale, even though some clothes are still out of season."

The gloomy atmosphere is spreading in many markets.

According to statistics, in the first half of this year, the turnover of Sijiqing clothing market in Hangzhou was 3 billion 852 million yuan, down 8.07% compared with the same period last year. Hangzhou boutique clothing market was also not optimistic, with sales of clothing of 259 million yuan, a decrease of 77 million 760 thousand yuan over the same period last year, a decrease of 23% over the same period last year.

An industry source believes that in addition to weather reasons, rising clothing costs to promote sales prices, coupled with insufficient market demand, consumption is weak, and the sudden emergence of online store business, but also let Hangzhou clothing market no longer an important reason for unlimited scenery.

"In particular, the impact of online stores on traditional markets has been a lot of wholesale channels for the network now, and some of the wholesalers' sales volume has been diverted."

A shopkeeper who has worked hard for two years in "Xiao Si" has predicted that according to the clothing market this year, the season of the autumn season in the late July and early August, and the rejection of goods at the end of the year will be greater than in previous years.

When the crisis changes, wholesalers rush to open shop.

Seeking change in crisis has always been a characteristic of Zhejiang businessmen.

Nowadays, more and more wholesalers are turning to online retailers.

"Most of them are using mature e-commerce platforms to focus their efforts on the online shopping market."

A person in charge of the marketing department of Hangzhou industrial and Commercial Bureau told reporters yesterday that, like Hangzhou's Italian fashion city, more than 400 of the operators of a floor have opened online stores, and many of them have their own small processing plants, which obviously have more price advantages in online stores.

about

Controlling people, online shopping is the first choice among most of them. This change has made the electronic digital market more popular.

"The electronic digital market has seen negative growth, and turnover has dropped by 6% compared with the same period last year."

City Commerce and Industry Bureau of the market responsible person told reporters that in the past 3 years, this figure has been declining year by year, some market stalls on the first floor are very sought after, and now liquidity is not big.

"The digital market is also undergoing pformation, such as EGO's development outside the province, taking a comprehensive business model."

Affected by the real estate downturn, the growth of home building materials industry slowed down, such as the turnover in the first half of the new era furniture Life Plaza was 689 million yuan, an increase of 1.74% over the same period last year.

"Only by doing big promotional activities can we arouse our popularity."

A dealer in bathroom products said that it was a bit helpless, because the house was not sold very much, and the natural decorating people were few. Some consumers who wanted to eliminate the replacement of their home facilities, when the CPI continued to rise, tended to buy money for some products that could be bought or not.

In the first 6 months, the turnover of 617 consumer goods markets reached 77 billion 700 million yuan, an increase of 10.37% over the previous year.

However, compared with past data, the consumer goods market has slowed down and consumer confidence is still insufficient.

"We need to cultivate new consumption hot spots, pay attention to the upgrading of consumption structure, and rely on our own brand effect and pformation and upgrading to break through from the real difficulties."