Brand Creative Director Farah Khan

　　 Resumes

　　 Farah Khan It is the creative director of FARAH KHAN brand, President of Melium group, Malaysia governor, and also a philanthropist and sponsor of art activities. In 2003, she founded a series of clothes named after her own name. In 2007, Farah took FARAH KHAN to the Montaigne Avenue trade fair in Paris, the fashion capital. In the spring and summer of 2008, FARAH KHAN jumped to become the first Malaysia designer brand to sell in over 44 cities including Milan, London, Paris and Dubai. In 2009, FARAH KHAN entered the New York market, causing the resonance among many stars, buyers and consumers.

Q: what do you think? clothing What is the most important quality and mission of a designer?

A: have a clear style, because only this is not duplicable. Creative style should not be changed with fashion. Every brand should stick to its own style. When you see this dress, you will know that this is FARAH KHAN, just like you know which is GUCCI and which is YSL. Fashion is changing all the time, but as designers, you need to have a distinct label, which is very important.

Q: how do you define female beauty?

A: beauty is a complete concept. It includes many aspects. Beauty is not confined to one dimension. It is because of the different standards of beauty that you can find the right person. In his eyes, you can show more beauty. Let's wait for the right person.

Q: what ideas do you want to convey to consumers?

A: enjoy your life. Identify your position and know what you are suitable for. I hope consumers will be confident in wearing my clothes. Because you look beautiful. Of course, this beauty does not come from clothes, but the effect you wear.

Q: who is your favorite designer?

A: I don't have the most admired designer. Everyone has something to appreciate. I admire those who have different talents. But from my personal taste, it is Azzedine Alaia (Azzedine Araya).

Q: I see that the color of metal is often used in your design. Is this your favorite color?

A: No, but the gold is shining. You can be any skin or race, but gold can make you look beautiful and look better. Black clothing can make people very professional, but gold will make you very spiritual - this is a visual experience.

Q: what do you think is the most important fashion item for women?

A: bags are the most important fashion items. But for clothing, it's a coat or jacket.

Q: what is your impression of China? Will the next design element be related to China?

A: I like China very much. Recently I saw the movie snowflakes and secret fans. Many of them are beautiful. I brought several designs with Chinese elements this year. Fusion of classic Chinese elements such as cheongsam. However, more works may be seen in the next season.

Q: you are a very successful and successful woman. Among the many identities, which one do you most want to remember?

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A: for me, the most proud of me is to cultivate a young team. They are 17 -20 very smart and potential young people. Young people are not very clear about the way forward, but I can help them find their way.

The list of FARAH KHAN brand gowns is not only popular stars such as pop stars and movie stars, such as Lauren Conrad (Lauren Conrad), Rashida Jones (Lacida Jones), Ashley Tisdale (Ashley Tisdale), Anna Kournikova (Anna Kuly Kurkovva), Vanessa Vanessa (Vanessa Hudge), Jen (Sara Hai Lande), and Xun Wei (Sara), etc., but also has fashion celebrities. Most notably, the names of Hillary Clinton (Hilllary Clinton) and Kate Middleton (Princess Kate of England) are also listed. What kind of clothing can get so many celebrities? The most important thing is that they can display and control easily without distinction of status, occupation or occasion. This magic comes from the brand director Farah Khan, the famous designer in Malaysia.

　　 Enthusiasm It's my gift.

The debut of Farah Khan has some legendary colors -- a 17 year old girl who has never received professional study has won Singapore's "Young Designer Award" (Young Designer Award) - the highest new clothing design award in Singapore. "I'm not sure if this is what people call design talent, but I know that I have a natural passion for design. This industry needs to remain enthusiastic for a long time, and I am doing what I like, which is my way of life. I am lucky to be able to get to this stage and get the achievement. Farah Khan said.

Before entering the field formally, Farah Khan loved clothes very much. Her mother was engaged in the clothing business, so she also had a great deal of knowledge, and learned the skills of design, board cutting and tailoring. Up to now, more than 30 years of buying experience is to let her learn a lot of clothing knowledge. She said with great confidence, "I don't need to study exclusively because I work with the best people in this field."

"I've been in fashion for 30 years. I know what women are indispensable to, and what clothes they should have in the wardrobe. For example, when you wear it, the party starts. Life should be like this. Inspired by this inspiration, Farah Khan has created its own brand name FARAH KHAN, which advocates simple tailoring and elaborate handwork decoration. The decorations are made by local craftsmen and stitched by traditional handicraft handed down for hundreds of years, forming a unique limited edition garment to provide customers with the best enjoyment. "Handmade embroidered dress has a history of 100 years and is very happy to become the first international brand to inherit the tradition of Malaysia handmade embroidery."

"Women's clothing can not be static. There should be various attempts. Therefore, I have new creations every season, and there are many breakthroughs. In this way, every season customers will feel that they should have another new FARAH KHAN. For example, the Turkey series is designed by her and her team for reference to a large number of data and documents. The latest season's products are wild animals, and the zebra, Python and tiger stripes after the abstract change are refreshing.

　　 Travel gown

Summarize the characteristics of your brand in one sentence. Farah Khan said without hesitation: "wearing FARAH KHAN can make you shine quickly."

The design of Farah Khan is not limited to the traditional elements of Malaysia. "The only influence from Asia should be our traditional handcraft rather than machine building. But this is not a style, but a complex process. She said that international fashion elements had more impact on her design. Fashion is a very democratic thing. Young people should also be able to buy clothes and enjoy it. We can't just focus on the high-end brand line. Fashion is for communication.

FARAH KHAN's Pearl embroidered dress is also known as the "traveling dress" because its charm is to cater for the convenience and versatile demand of urban women. It only needs a simple one piece, and it doesn't need to do a lot of things, or with many accessories, it can go to the street immediately. Farah Khan gave an example. FARAH KHAN solved the problem that professional women wanted to join parties after work, but did not have time to change clothes. "Changing clothes in the bathroom can instantly shine. It does not occupy the place, and does not need ironing. Spring and summer only need this. In autumn and winter, only a small coat is needed to increase warmth. It is a modern and convenient design. When you want to be the focus, you can wear it, or even travel on your own.

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In the 50s of the last century, women in the -70 believed that handmade embroidered tuxedo was very valuable both in material and handicraft, and they would like to treat them as luxury goods and would not be able to wear them. But FARAH KHAN not only broke the concept, but also made its design a "all-purpose" clothing for holiday travel. These small tuxedo have good elasticity, covering the whole body with the effect of wrinkle resistance, folding and even rubbing together. Washing and cleaning is also very convenient. It only needs to turn out the inside of the skirt, so it can be washed into the washing machine, and it is not at all delicate. "What I want to tell you is that this is not only a design, but also a concept of life -- contemporary, quick and simple -- it applies to every woman."

　　 Female sex To cater for the times

The unique design and handcraft make FARAH KHAN the choice of red carpet for many international female stars. "I am very grateful to my star customers. I think each of them is very unique. No one is better than anyone. For example, Paris Hilton is a very interesting girl, she brings some wild nature, she is very famous, but she still works hard today. Kimora is a supermodel and a mother. She now has a talk show about other women's health and growth. Of course, FARAH KHAN not only provides costumes for movie stars and singers, but also is loved by celebrities politicians, such as Hillary Clinton and Kate Middleton. "Many intelligent, intelligent women may not be beautiful women in traditional aesthetics, but you will adore and love them."

In fact, Farah Khan herself is also a very respectable successful woman. She has many titles. Besides FARAH KHAN creative director, she is also the president of The Melium Group group (the agency includes more than 100 international brands including HUGO BOSS, TOD S and Yves Saint), with more than 30 stores in Malaysia, philanthropists and sponsors of art activities. At the same time, she was awarded the title of governor of Malaysia by the government of the Malaysia.

As president of Melium group, Acting many world-class brands, she has also gained many inspirations in running her own brand. "I learn from all over the world how to do transnational business. This is the biggest help for my career. I have done business with partners from all over the world and got to know your views. Let me have confidence and ability to do things well now.

Her latest goal is to enter the Chinese market. "Many brands that are bigger than us have not yet entered China, so this is a very difficult choice because most brands will enter again after the market matures, but I prefer to be a pioneer." In the course of many visits to China, Farah Khan found that the Chinese market was very interested in its products. A few days ago, she participated in the CHIC Clothing Fair held in Beijing by ENK. She publicize her brand and received a lot of inquiries from visitors on the first day of the exhibition. "I am very proud that my brand is an international brand made in Malaysia. At the same time, I do not want people to pay attention to my nationality, because a good designer can become a designer of any country or brand. We should break the concept of national boundaries.

At present, FARAH KHAN has stores in over 44 cities around the world. Farah Khan caters to the rhythm of the times and opens a website to enable more people to understand their brands. "My original intention is to communicate with you instead of letting everyone go crazy to buy our products. Therefore, online shopping is limited to Malaysia only. " However, what is pleasantly surprised is that the click and browse volume of the website is still very high. "Communication itself is a very difficult thing. Not all cities have our storefront, so the website has become a good display platform. In the United States, we use the Internet to make people understand our brand and make many friends. Now, even a lot of people from small and medium-sized cities in India are consulting our products.

According to Farah Khan, the achievement is not enough. "If I give every woman in the world happiness, it is my greatest success."