Nike "Step By Step" Activities Suspected Of Cheating Game Rules Change

"The 30 lap of a race can get a pair of socks, a lap shirt in 60 circles, and a pair of shoes in more than 100 circles".

Since March 17th, Nike, a famous sports brand, has been running a "step by step" campaign at Guangdong University of Business. More than 4000 students have responded enthusiastically.

Some students run dozens of circles in a day.

I didn't expect the activity to enter the fifth day but there was a dissonant note. The students protested the organizers and then changed the rules of the game again and again, limiting and reducing the number of running cycles per person per day. Three

The students who thought they could win prizes were empty.

"They are playing us!"

Although the "step by step" campaign ended only at the end of the month, the contradiction between the two sides has spread to the playground and campus website.

Yesterday, the two posts from Guangdong University of Business forum, "campus breeze" and "campus topic", were released. Brothers and sisters stood up - denouncing "step by step to win", maintaining their own rights and "big brand low reputation".

As mentioned in the article, because running around 107 circles can get a pair of running shoes, you can get a set of equipment in 147 laps, and at the beginning of running activities, students are in high spirits, and students are running dozens of times a day.

In March 20th, when the situation changed, the company restricted each person to run at most 18 times a day. In March 21st, the company also stipulated that each person could only run 12 laps per day, and it should be completed in 15 minutes every 6 rounds.

It shows that they do not want students to get those things, so many students are angry and want to talk about it.

The post also pointed out that "from the moment we received their PASSCARD, the contract we signed with them came into force."

From the legal point of view...

Their behavior has constituted a breach of contract, fully conforming to the elements of breach of contract, and should bear legal liability for us. "

Hundreds of people circled around the playground yesterday afternoon. Two hundred or three hundred students were running around the plastic track on the sports ground of Guangdong University of Business.

The working area of "step by step win" was set up on the southwest side of the playground. The staff kept sending out records of the chips to students and registered the number of running circles.

Before the starting line, there were still two or three dozen people in line to start.

A carpet is laid near the starting line, and runners pass through it to record runners' performance by electronic induction.

At the edge of the runway, a publicity column was set up. Students who browse the rules and know the information of activities are coming in.

The atmosphere in the sports field is warm, and no adverse effects can be seen after changing the rules of activities.

According to the promotional materials, "step by step to win" is Nike's joint QQ website running in all the large and medium school campuses in 6 cities of Beijing, Shanghai, Guangzhou, Wuhan, Nanjing and Chengdu.

15 institutions in Guangzhou will take part in the event.

The event is held in Guangdong University of Business from March 17th to March 25th.

Participants can get different points from different circles in the playground and earn prizes through integral points.

Prizes include sports socks, T-Shirts, running shoes and equipment.

There is no restriction on how many circles the participant runs every day in the "exchange rules" of the promotional website of the manufacturer.

Despite the fact that the "questioning" game rules are still in full swing, the increasing number of students are dissatisfied with the organizers.

"At the beginning of running, the company was afraid that no one would take part in it, and told us that it could run indefinitely every day, or even walk.

You can get 30 pairs of socks (400 meters in each lap) and 60 pairs of T-shirts and more than 100 pairs of shoes.

Law school Xiao Chen classmate said, some students ran more than 80 laps a day.

"I didn't expect to change the rules on Thursday morning: you can only run 18 laps every day.

He was even more upset with his classmates. The rules were changed on Friday morning. He only had to run 12 times a day, and he added that he had to run 6 circles in 15 minutes.

It is not possible for many girls to run 400 meters in two and a half minutes.

According to the new regulation, if you want to get a full set of equipment, you will have to run for 15 days, and the company will only spend two weeks on each campus.

"They are playing us!"

The students said angrily.

Some students said that many students gathered on the playground yesterday morning to protest.

Under pressure, yesterday afternoon, the staff members changed their mouth again, saying that they did not limit time, but they ran 18 times a day.

I don't know what it will be like tomorrow.

A student who was watching by the playground said, "I didn't expect such a famous international company to disregard its reputation."

Yesterday, organizers of the event, Mr. Chen, a project manager of Dasheng integrated communication company, said in an interview at the sports ground that 3 successive revisions were made to protect students' body and take measures from the perspective of safety.

He said, "step by step to win" is a public welfare campaign launched by the company's brand in the Olympic year. The purpose is to ignite the Olympic passion and encourage them to participate in the very healthy and healthy sports.

The event is full of gifts, and there is absolutely no possibility of modifying the rules in order to deduct prizes.

Guangdong University of Business is the first stop of the event in Guangzhou, and more than 4000 students participated in the activity.

The activity was normal at the beginning, but with the progress of the project, the staff found some undesirable phenomena.

Some students run dozens of times a day, occupying the time of class. It is also a great test for students' physical ability. If they fail to recover after a long run, they will probably ruin their health.

According to Mr. Chen, this phenomenon occurred not only in Guangdong University of Business, but also in Peking University, where students ran more than 40 laps a day. "More than 40 minutes after running, I can't say a word, I can't drink water or move."

"Although such students are very few, although the rules may be unfair to a few people, the organizers decided to limit the number of running cycles per student every day.

"In fact, according to the latest rules, students can run 12 times a day, and they can get the highest awards every day if they insist on participating in activities."

Mr. Chen said the matter has also been explained to the Communist Party committee.

Reporter learned that, due to the organizers to modify the rules, the number of students on Thursday began to fall.

Students on the stadium on Friday have been considerably less than Wednesday.

Besides, it is understood that the activity is being held at Guangdong Financial College, but there has been no similar conflict.

According to the promotional materials, "step by step to win" is a running activity popularized by Nike on the QQ campus in 6 major cities in China.

Participants can get different points in different circles of the playground, and get prizes for T-shirts, running shoes and equipment through integral points.

Link rule three rule: March 17th: no limit number: March 20th: each person runs 18 times a day.

March 21st: a maximum of 12 laps per person per day, and every 6 laps should be completed in 15 minutes.