PEAK Renewed The Battle Of God, Holding Hands With The Cup Again.

In March 18, 2008, at Xiamen International Convention and Exhibition Center.

PEAK, the pioneer of Chinese sports equipment, announced at its global ordering conference that it will continue to sponsor the Stankovic cup, which is held by FIBA and has the basketball world cup.

The 2008 cup will become the most important warm-up for the Beijing Olympic Games before the men's basketball match, so the team's fineness and star lineup will be much better than before.

At the same time, PEAK also announced the signing of the spokesman for PEAK, the main player of the former China national basketball team, the flag bearer of the two Olympic Games Chinese delegation, and Liu Yudong, the best player in the ten year of CBA.

Continue to follow the goal of building the first brand of Chinese basketball equipment.

Former FIBA President Cheng Wanqi and NBA chief executive of Greater China Tim Chen attended the press conference that day.

This is the fourth time since the founding of the PEAK cup in 05. It is also another cooperation between PEAK and Liu Yudong after signing the contract in 2002.

Such a long and consistent move has fully demonstrated the unity and unswerving direction of PEAK's brand communication.

Professor Lin Yan, a sports marketing expert at Tsinghua University, said: "this fully reflects the essence of brand communication, and the most important point of brand communication is long-term and unity. If we constantly change the brand image, we will not only fail to achieve better communication results, but will make consumers forget and confuse the brand image that has been established in the past.

As you may notice, most of the large international companies adopt long term contract forms, and the stability and long-term nature are the most important ones.

Therefore, after decades of brand communication, consumers can think of the brand when it comes to the event of spokesperson or sponsorship. Conversely, when it comes to brand names, they also think of spokesmen and events.

This is the most successful form of brand communication, two-way win-win.

What needs to be explained is that this continued sponsorship of the Stankovic cup and the renewal of Liu Yudong were held on the "dream 08- PEAK global 2008 autumn and winter new product conference and order meeting".

This is the first time that PEAK has upgraded its order range from the whole country to the whole world, which indicates that its brand internationalization has entered a substantial market stage.

Sponsoring the Australian basketball team from the beginning, sponsoring the European basketball all star game and the Stankovic Champions Cup, signed the sponsorship of the NBA Houston rockets in 2006, and became the official market partner of NBA and WNBA in 2007. In December 2007, PEAK became another partner of the NBA team Milwaukee bucks, and then sponsored the Iraqi Olympic Committee to Beijing 2008, sponsoring the Iraqi National Men's soccer team to compete for the world cup.

This series of remarkable actions and the actions that the industry has followed has clearly reflected the long-term and unified international marketing strategy of PEAK.

Today, the marketing strategy also helps PEAK expand in the sales market territory. From the original Chinese market to the Australian market, to the European and Western Asian markets, PEAK's sales market has expanded to the world's largest sports consumer goods market -- the United States and its American market.

In this "dream 08- PEAK global 2008 autumn and winter new product conference and ordering meeting", there are distributors from a dozen major countries from Asia, Europe, South America and Oceania to participate in this order meeting.

The first global ordering meeting of PEAK, founded in 20th anniversary, is also a great gift for PEAK's 20 year birthday.

"Through our international marketing strategy, we have entered the substantive stage of pushing PEAK China to the international goal."

Xu Zhihua, President of PEAK group, confidently expressed.

Tim Chen, President of NBA China, who was present at the conference, also expressed appreciation for PEAK's international marketing strategy and said that this is one of the important reasons for NBA to select PEAK. "Partners must have a certain range of sales network and full prospects for development, because these will be the most thorough and fullest display of NBA brand."