Who Is Leading The New Development Of Chinese Women's Wear Market?

In July 8th, the twelfth China (Shenzhen) International Fashion Apparel Trade Fair opened. Wang Tiankai, President of China Federation of textile industry, Zhang Li, vice president of China Textile Industry Federation, President of China Household Textile Industry Association, vice president of textile industry branch of China Council for international trade promotion, Feng Dehu, vice president of China Fashion Association, Shen Yongfang of Shenzhen apparel industry association, and Shenzhen economic, trade and Information Committee, attended the opening ceremony.

The twelfth Fashion Fair has experienced a cycle in the year. Shenzhen women's wear Similarly, in the ups and downs of these 12 years, after many shuffling, many of the clothing brands that occupy an important part in the department stores in China come from "made in Shenzhen". Behind this phenomenon is the transformation of Shenzhen's clothing industry and the charm of brand upgrading. Similarly, behind its glory is a challenging demand market. Shen Yongfang, President of Shenzhen garment industry association, told reporters that the past 10 years have been the golden 10 years for the development of China's clothing industry. Many clothing brands have grown, expanded and matured in these 10 years. Now, many of them have reached 10th anniversary of brand development. Shenzhen garment industry association hopes to continue to support the development of local garment enterprises through the theme of the exhibition and fashion, so that enterprises can get more benefits on the platform of Shenzhen trade fair.

　　 demand As the market becomes more and more diversified and fast, the trade function of the exhibition is deteriorating. However, the exhibition of clothing industry is still prosperous. What makes the exhibition industry continue to thrive? Is it still necessary for enterprises to display their brand image in traditional channels? Is the process of carding between industries continuing, or is the communication between the upstream and downstream industry chains imminent?

Resistance of designer brand

Behind the women's clothing in Shenzhen is a group of excellent designers, Luo Zheng of the euro, ZARA of heaven, Deng Hao of Zhao, and Deng Hao of Deng Hao's women's clothing. These names have been integrated with Shenzhen women's clothing. They represent the strength of women's clothing from all directions. When more and more fast fashion brands such as ZARA, H&M, and so on come into being, they show extraordinary resistance. The brands that enhance their soft power are characterized by stronger and stronger market. With the continuous maturity of the consumer market and the diversification of consumer demand, designer brand plays an important role in satisfying the spiritual and cultural level in any country and market. In the 9 Hall of Shenzhen rendezvous, the brand with clear logo, moving story and distinctive design features will affect the future. China's consumer market The core power.

There is a university question in the "demand" market.

　　 Brand style The diversification of women's clothing in Shenzhen has been favored by consumers all over the country. Many famous brands such as Shenzhen's famous brands, such as masfield, shadow, Nals, AI Tai AI, Ma Tiannu, odbo, Jesse, DGVI, cam Wen, Mondeal, have all appeared in the current trade fair, attracting people's attention. These brands are also leading the market in the large shopping malls and mainstream consumer culture in China. These brands are more confident in design characteristics, product positioning and brand culture after a long time of market test. In China's consumer market, there are few brands that can influence the consumption trend, and those brands that quietly melt into the consumer market are concentrating on what is called "demand". For example, Adan and LIZZY, who are launching high-end dresses for high-end customers, are custom-made Nals for women in the prime of life, as well as the odbo of Chaoshan's love and the one with a hint of Chinese Zen.

In a sense, these women's clothing brands are not only the backbone of China's fashion consumption trend, but also the weathervane of the future of clothing brand operation. They represent a new generation of Chinese fashion industry consumption concept, and even affect a brand new brand. New forces of consumption 。

Exhibition "transformation" fashion platform

In the dozens of special releases of this exhibition, EIN, Jane, Pu Feng and other shows are impressive. In Shenzhen, there is no lack of brand with moving stories. This is based on Shenzhen's good industrial atmosphere, excellent talent resources and smooth external communication environment. Wang Xiangsheng, executive vice president of Hongkong brand chain planning and Management Association, said in an interview with reporters that he participated in Shenzhen Trade Fair for several years. The deepest feeling was the good service attitude of Shenzhen trade fair. Speaking of exhibition functions, he believes that the Shenzhen Trade Fair is no longer a single trading platform. It will be committed to becoming an open platform to integrate fashion resources, disseminate fashion value, and promote the deep development and all-round integration of Chinese and foreign garment industry and fashion related industries. Sharing has been particularly prominent in this trade fair, including the sharing of domestic fashion and international fashion, the sharing of fashion industry and fashion industry, the sharing of professional fashion and popular fashion.

Display and accessories for sewing accessories and sewing machines

During the current trade fair, the 2012 Shenzhen noodles excipient Expo, which was held in the 3 and 4 pavilions of Shenzhen Convention and Exhibition Center, attracted many professional spectators. According to the organizers, the exhibition area of the Accessories Expo is 15 thousand square meters, an increase of about 63% over the same period last year. This year's exhibition brings together more than 400 exhibitors at home and abroad to display cotton, linen, silk, wool, functional, chemical fiber and other garment fabrics and accessories. Nearly 20 well-known domestic sewing enterprises organized by Shenzhen sewing equipment industry association attacked the sewing equipment industry in a severe test. They carried out an overall appearance with excellent sewing equipment and realized seamless connection with the garment industry. Zhu Wa, Secretary General of Shenzhen sewing equipment industry association, said that the first cooperation between Baotuan and Garment Association is a great opportunity for docking between Shenzhen sewing industry and Shenzhen garment enterprises. It is also a way for Shenzhen sewing equipment association to help member units reduce the cost of exhibitors. At the same time, it is also the first step for deep sewing association to take "self-cultivation" idea.