Hermes Sells Pride Marketing Counters Without Inspection Service.

Foreign counterfeiting, domestic website gun.

It was reported that France had seized manufacturing counterfeit.

Bags of international criminal gangs, fake goods flowing to Asia.

After that, Hermes CEO said that the sale of Hermes fake products was as high as 80%.

The domestic luxury goods purchasing website will show "supporting the counter inspection", while most luxury brands do not provide special inspection service.

Event review: 80% online sale

fakery

A few days ago, the French National Police Force cracked an international criminal gang that manufactures, circulates and sells "Shanzhai" Hermes bag. Two former employees of the former Hermes who have been dismissed are suspected to be involved. In addition, there may be several employees of Hermes.

According to media reports, the sale of high imitation bags to unauthorized outlets in Asia, the United States and other European countries is worth 18 million euros (about 145 million yuan).

Hermes CEO Patrick Thomas said that the sale of Hermes fake products was as high as 80%, "this is a shame."

After the incident, many consumers questioned, "is the merchandise sold in the Hermes store a fake? How many online sales are there?" after Hermes China issued a statement, all the hermes bags purchased from Hermes store can be certified as Hermes.

Hermes continued to crack down on counterfeiting, but "no special inspection service is provided."

The electricity supplier said: "20% more is genuine."

A luxury electric business responsible person: we ensure that the luxury goods we sell are genuine products. We support the inspection of the counters and 7 days unconditional return.

From the Chinese online shopping market, the volume of luxury websites is relatively small, and more should be the global purchase of Taobao or eBay.

Hermes CEO said that the sale of Hermes fake products was as high as 80%. I am very grateful to him, which means that 20% of the products are genuine.

We sell both products.

Authorized, there is also a buyer system, there is a buyer team in the international formal channel purchase.

It is not a problem for the partners to have the channel resources, and they have many years of cooperation with the brands.

In addition, the quality inspection department of Hongkong must pass the test, which is a flaw, not a true or false one.

We are all concerned about the problem of defective goods.

Industry voice: "no inspection is against second-hand market".

Tian Yuan (Beijing pawnshop pawnbroker): for the pawn industry, identifying authenticity is a very important link. Every luxury brand does not provide special inspection service. They are actually resisting second-hand market circulation.

In fact, foreign second-hand luxury goods market has been precipitated for more than ten years.

The salesperson of the domestic franchised shop is sure not to distinguish, the ability to distinguish authenticity is learned from Japan and Taiwan.

In addition, we will go to Guangzhou to see the super A bag (Gao Fangpin) and understand the latest technology of high imitation.

It is said that there is a "local way", that is, to send the brand to maintain, if the brand is accepted, it is no problem.

"Luxury marketing, hurting yourself and hurting others"

Li Zhiqi (Chairman of Beijing future marketing advisory group): first, consumers must buy genuine goods, if the brand does not take any measures to control and cause the authenticity to be difficult to distinguish, where is the high premium of luxury goods reflected? Not providing the counter inspection service is irresponsible to the consumers, but also irresponsible to the market. As time passes, the brand quality will produce a crisis of confidence and eventually hurt itself.

Luxury brands should consciously create distance and scarcity, and achieve a certain level. That is to create a "fishing mentality" for consumers. Arrogant marketing is a common method.

However, I believe that safeguarding the legitimate rights and interests of consumers is the basic obligation of the brand. In order to avoid vicious circle, the brand should be clear.

In terms of after-sales service, some luxury brands are even treated differently at home and abroad, and should also be improved with the gradual maturity of Chinese consumers.

Scholars point of view: "price difference between domestic and overseas is the driver of parallel imports and counterfeit goods".

Zhou Ting, President and doctor of the Institute of wealth and quality: luxury brands are ambiguous about "Shanzhai". They refuse to fake goods on the surface, but they do not think so.

Being copied is actually an opportunity to expand the brand influence to a certain extent, and only a good brand will be copied and copied.

Another important reason is that luxury brands can not afford to fight against counterfeiting, nor can they fight. They are just bluffing and shouting.

The emergence of so many fake goods has a certain relationship with China's market environment, and the price difference between luxury goods at home and abroad is a direct push for parallel imports and fakes.

China's luxury e-business is one of the growth points of the future market, but the luxury e-business is different from the online shopping of fast moving consumer goods, and it must also be stripped from the ordinary online shopping.

FMCG online shopping is a price war, and luxury electric providers not only highlight convenience, but also emphasize service and quality.

I think the luxury electric business should be service, not only the convenience of online pactions, but also the cable service, such as the entity experience shop, the enhancement of consumers' perception of products, and the distance from the consumers, including logistics, repair, maintenance, after-sale and public relations activities under the supporting line.

This is the healthy development trend of luxury electric business.