Atmosphere Sales In Clothing Stores

Good manufacturing and atmosphere are very important factors that affect customers' purchase of goods.

Under normal circumstances, it is not hard to imagine that when there are

At the door, if there are no ways to regulate the atmosphere, what kind of situation will the shopping malls be?

At this point, the clerk either stood idly at the counter, or secretly hid behind the counter, and looked at the shop with big eyes. At the same time, because of physical exertion, some people would yawn. The atmosphere was infected. Other clerks would also fall asleep. The whole shop showed a gloomy atmosphere. When customers came to the door, the situation was self-evident.

Some shop assistants can not well understand the importance of atmosphere to sales. They will go to live and say, "our job is to sell goods to customers. Since customers do not come, waiting for customers is also part of my job. What else can I do?" they often stand in earnest, but customers do not come. What is the way?

The atmosphere at the scene is even heavier. Let's see how many of the shop assistants stand silent.

Therefore, when such a situation occurs, as a moderator of the atmosphere, first of all, the salesperson has a feeling of haste, even if it is pretending, it is much better than standing still.

For example, if you have merchandise on your hand or chat with other friends, as long as your voice is not too loud, you won't be able to reach the outside.

A manager at Qiao Qiao shopping mall in Japan once said, "being a shop assistant, if you are not in the customer's situation, if your hand leaves the goods, you will be wandering around at a loss, which is a natural enemy to the sales atmosphere."

He means that when a customer is not in the doorway, the salesperson can not leave the merchandise. You can take the merchandise off the counter, touch it with your hands, take a closer look at it, see its inner side, see its instructions, or rearrange the location of the merchandise, and put some good selling products in the most conspicuous place. When the customer sees it, it seems to add goods to the counter, so it is easy to sell.

In addition, some goods can be dismantled, redecorated and redecorated, which can often be swept away quickly. At the same time, the unique packaging is refreshing and the atmosphere is greatly improved.

Some stores think this is too artificial, and sometimes even when they are busy, they see customers coming and stop things in their hands immediately.

Because when customers see your busy figure, it is also a kind of atmosphere to him, so buying goods is also easy to make decisions, which is very good for sales.

Once a shopkeeper came to a small town and saw a busy shop in a mall.

Goods, but they move the left side to the right, then move the goods on the right to the left. It seems to be meaningless busy, but it makes people feel alive. Later, he tried this in his hardware store, and found that the situation is very different. The first month's profit is higher than any other month.

Therefore, it is very important to create a good atmosphere and break the dull situation in the shop.

No customers can do some sorting and checking work when they come to the house, so that they can be prepared for the next sale.

When a salesperson does not have a customer's door, he must not waste time doing nothing. He should do the following several things so that he can start serving customers at any time.

Commodity inspection

Although the merchandise sold by the mall is factory quality inspection, it is still impossible to be perfect. It is inevitable that some defective products will flow into the store. Sometimes, although the merchandise is good, it may be damaged in the process of display, or may be damaged or damaged by the touch of many customers. If the salesperson takes these bad products to customers, it will affect the reputation of the store.

Therefore, shop assistants should do a good job in commodity inspection.

Arrangement and supplement of commodities

After the customer's selection and purchase, the commodity will easily cause a decrease and disorder. If the salesperson ignores the situation and always lets the customer not buy what he wants, or wants him to find out what he likes in the messy goods, the customers will be bored.

Therefore, the salesperson should do some recording work in his spare time, and really grasp the status of the merchandise and its location.

Before and after work every day, or after work, arrange and replenish goods to keep the counter clean and tidy.

Change of merchandise display

Because sales of goods often change, so the way of display of goods should also be changed, and it is easy to put more sales of goods and put them in a conspicuous and easy place.