The Technological Precipitation Of China'S Home Textile Industry Has Been Developing At A Speed Of Ten Years.

Ten years of sediment thickness geometry?

In the past 10 years,

Always around the "brand, synergy, innovation, culture, crisis" cross maxim (by the then vice chairman of the China Textile Industry Association, Yang Donghui, President of China Textile Association) speed up the development.

Yang Donghui explained in an interview: "the" cross policy "put forward at that time is based on the fact that China's home textile industry is not strong enough. It requires people and entrepreneurs to work together to develop together.

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It is necessary to have a simple philosophy of management, without the need to "fake the power and put on airs".

First, the real name brand is refined in the market, with mechanical effect.

For example, there are many beverage brands in the market. Many consumers only have a special liking for Coca-Cola. This is the brand effect; the second is to coordinate competition.

Home textile enterprises should not focus their eyes on competitors. The key is to focus on the market, regard competitors as friends and regard the market as the goal; third, innovation, regardless of which kind of innovation should take into account the personalized needs, for example, design innovation must consider comfort and practicality, and product innovation must have characteristics to win customers' favor; fourth, culture.

We should directly connect the culture of living rooms with products and marketing.

The competition of products is, in the final analysis, the competition of enterprise culture, and the fifth is the crisis.

An excellent enterprise can show its comprehensive strength, core competitiveness and overall quality at the time of crisis.

Under the guidance of the correct "weathervane" and the loose industrial policy, China's home textile industry has performed quite well in terms of data: since 2000, China's home textile industry has grown at an annual rate of 20%, and the output value of China's home textiles has reached 790 billion yuan in 2007.

In 2008, the development speed of home textile industry slowed down, but still increased by 11.4% compared with 2007, and the output value has reached 880 billion yuan.

In 2009, the output value of the domestic textile industry reached 900 billion yuan, with a total market volume of about 500 billion yuan.

In 2011, 1548 Enterprises above Designated Size in the home textile industry totaled 209 billion 765 million yuan in gross industrial output value, an increase of 23.09% over the previous year.

At the same time, the news media actively publicize the consumption concept and life style of healthy science, and conduct public opinion guidance to expand domestic demand.

The two China International Textile Exhibition held in spring and autumn played an active role in developing overseas markets and stimulating domestic demand for industry enterprises, especially small and medium-sized enterprises.

More and more enterprises are actively exploring the market of emerging economies and developing countries, laying the foundation for expanding the future market.

Looking back at the achievements, in the past 10 years, there was a constant voice, which was the sound of Bao Zhong's listing on the home textile enterprises. Shanghai, Shenzhen, Singapore, China Hongkong, Futian, Luo Lai, fuanna, Meng Jie, Taifeng and a large number of home textile enterprises embarked on the road of capital operation.

In the past 10 years, there was a design change pattern. In the world's first exhibition of Frankfurt home textile exhibition, a Chinese textile enterprise complained about the infringement of foreign companies' manuscripts, and Chinese design made a voice on the international stage, taking away the hat of "East Asian weakness" in China's home textile design.

In the past 10 years, an exhibition has been growing rapidly. It is China International Home Textile and Accessories Expo. It fills the gap of China's home textile lack of stage display, and makes outstanding contributions to China's home textile business and trade, expanding exchanges, displaying new products and liaison orders.

Over the past 10 years, there has been a kind of responsibility in mind. In the natural disasters such as the Wenchuan earthquake and the freezing rain and snow in the south, the home textile industry conveyed the information of care, support and assistance to the disaster area, giving confidence and strength to the people in the disaster area. This highlights the responsibility and strength of the Chinese textile industry.

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The "rising star" of China's textile industry

At the beginning of this year, Yang Zhaohua, President of China Home Textile Association, told the China Textile Industry Federation that China's home textile industry has "the most bright spot" and "strong growth", and the current environment is that China's textile industry is facing the risk of downside profits. Why can China's home textile industry be able to "go against the trend"?

Yang Zhaohua's judgement is a sufficient consideration for the economic operation of home textiles. In fact, the thickness of Chinese textile for more than 10 years is now at a stage of "spoil". In the adversity, the "star performance" of China's home textiles is closely related to the solid industrial foundation, unremitting pursuit of science and technology, and brand building.

In fact, promoting China

The main factors for the expansion of market demand are: the change of public consumption concept, the growth of wedding and festival consumption, the continuous growth of demand for children's products, the improvement of residents' housing, the expansion of Gaestgiveriet Hotel, the improvement of public health facilities, and the prosperity of tourism and pportation industry.

Among the above factors, other factors have not been seriously affected except for the improvement of residential housing and the expansion of Gaestgiveriet Hotel.

Therefore, China's home textile market will continue to grow rapidly in the future.

Over the years, the China Home Textile Association has played an indispensable role in promoting the development of the industry.

Organizing home textile design competition, training labor skills, promoting the home textile brand project, promoting the improvement of technology and brand contribution rate, a series of measures to make China's home textile industry continue to move forward in difficulties, especially the annual China International Home Textile Expo, so that China's home textile scientific and technological achievements and the latest achievements have demonstrated the stage, and become an important platform for the industry to exchange and communicate.

Nowadays, under the guidance of the idea of "home textiles", there are more categories in the home textile industry. There are a number of categories, such as towels, quilts, blankets, pads, belts, blinds, bags, kitchens, fabric sofas and all kinds of cushions. Household textiles have gradually become the new favorite of the market from their supporting roles, and the textile industry has three parts of the world with clothing textiles and industrial textiles.

In the next 10 years, the annual growth rate of the home textile market will not be less than 20%. In the next few years, the consumption of household textiles will increase by 200 billion ~3000 billion yuan in China in the next few years, and the prospect of the entire home textile market will be considerable.

The development of home textile industry should constantly strengthen innovation, rely on science and technology to improve the quality, and completely change the mode of growth, and make greater contributions to the development of national economy and various undertakings.