Ji Ming Pointed Out The Direction And Key Points Of Knitting Industry Pformation

In recent years, the garment industry has accelerated the pace of pformation, but how to pform the knitting industry and where the direction is, Ji Ming put forward the importance of the exhibition and the direction of the knitting industry pformation.

The demand for speed is getting higher and higher. For this reason, 2016PH Value China International Knitting (Chun Xia) Fair exhibitors, Dongguan City Jun Yu Garments Co., Ltd., the person in charge has a deep feeling.

Although Chun Yu's business has been mostly export oriented, with the weakness of the foreign trade market in recent years, the company has begun to expand its domestic market, which is also a direction for the company to try its business pformation.

But unlike the foreign trade market, the company official told reporters that the local market has higher requirements for the younger, fashion and delivery speed of the products.

"We are going to participate in this PH Value spring summer knitting exhibition. We want to know the latest developments in the domestic knitwear industry, and exchange learning with domestic counterparts."

The person in charge said.

With the quickening pace of industrial restructuring and adjustment, the 2016 PH Value spring summer knitting exhibition also shows the pformation trend of the knitting industry.

Fashion force

Zhou Qin, vice chairman of Dongguan wool garment designer association, has been promoting the product innovation of Dongguan sweater enterprises in recent years.

"The market demand for sweaters has changed a lot, from simple to warm, to fashionable and personalized consumption, which requires our sweater enterprises to keep up with the pace of changes in consumer demand."

Zhou Qin told reporters that in addition to changes in consumer demand for sweater products, the development of Dalang sweater cluster's internal and external environment is also changing.

Zhou Qin said that foreign trade has accounted for a large proportion of Dalang's sweater industry.

But with the increase of comprehensive cost in recent years, the sluggish external demand market and the fluctuation of exchange rate, Dalang's foreign trade business has been affected.

"Therefore, on the basis of consolidating the traditional advantages of foreign trade, Dalang sweater industry has also constantly intensified its efforts to expand its domestic market."

Zhou Qin told reporters that from the past few years the development of local sweater industry in Dalang, the domestic market has a very good performance both in sales and market growth.

But in order to really do well in the domestic market, Dalang sweater industry must be improved in product design.

"The products we brought to the exhibition will be more mature. It is not very fashionable in color or style design. This product is also a product of our foreign trade orders, and there is still a certain gap with the needs of domestic consumers."

Jun Yu clothing official said, to do well in the domestic market, enterprises need to upgrade their products in fashion.

This is also the key direction for Dalang sweater industry cluster to improve.

Zhou Qin told reporters that Dalang has established the Dongguan wool weaving Innovation Service Center, through the cooperation with more than 30 outstanding designers in China, to develop local color system, and help Dalang small and medium sweater enterprises design and upgrade and product innovation.

With the upgrading of the consumption of knitted products in the market, fashionable, personalized and younger knitted products have also become a prominent feature of this PH Value summer and summer knitting exhibition.

During the visit to the exhibition, reporters found that many knitting enterprises continue to increase their innovation in fabric, pattern and design.

Take the exhibition knitting company Mu Li as an example, the exhibits that it brings this time use stitch stitching technology extensively, and at the same time, it is more simple and fashionable in style design.

In the same way, Yi Shang, a sweater OEM company, has also told reporters that Yi Shang has constantly increased the intensity of product mix adjustment and design innovation in recent years.

"Taking into account the rising demand for color and design, the company has increased the proportion of knitted outer garments, multi-purpose knitted sweaters, shawls, scarves and other knitted accessories, in addition to traditional sweater products."

Yi Shang told reporters that from the recent situation of orders, these new products are very popular in the market.

Custom trend

With the development of the industry entering the "new normal" of slow growth, the pressure of pformation and adjustment of many enterprises is increasing.

But for this reason, Zhou Qiaomin, general manager of Zhejiang thousand Sheng Xi Garments Co., Ltd. is optimistic.

"There are still many opportunities in the market. Only enterprises can seize this opportunity through innovation."

Zhou Qiaomin told reporters that in her view, although innovation has risks, there are also great opportunities.

"The first person to eat crabs will also be able to seize more opportunities."

The Millennium Jubilee is clearly committed to becoming the first "crab eating" business.

At this exhibition, thousands of Sheng Li push knitted private custom, to cater to the current consumer personalized consumer demand.

"The concept of customization is a relatively popular concept in the past two years. Behind the concept is the market's demand for personalization and service upgrading."

Zhou Qiaomin told reporters that to seize every opportunity of market change, timely adjustment of development strategy is very important for enterprises.

Compared with

The advantage of knitted apparel in customization is also very obvious.

Knitted products in the production process, product cycle, as well as in the pattern, size and version of the adjustment of flexibility, it has a greater promotional advantage, great potential for development.

In addition to the introduction of customized services, in the product design, thousands of new Jubilee also increased the use of Chinese elements, so that products no matter in fashion or recognition, have been highly recognized.

At this exhibition, thousands of new Jubilee also released a product exhibition of "quiet and beautiful Chinese style" series.

"Our show was very successful, and many viewers of the show said they liked our products very much."

Zhou Qiaomin said.

The Millennium Sheng Jubilee uses Chinese elements to innovate product design, and customize the pformation strategy that caters to individual needs, and is also recognized by the market.

Zhou Qiaomin told reporters that the dress products incorporating Chinese elements have been ordered in large quantities by a cheongsam show organizers in the Inner Mongolia Autonomous Region.

Omni-directional innovation

Similarly, the future of the knitting industry is also confident that Fang Jie, sales manager of Zhejiang shallow autumn knitting garments Co., Ltd.

"According to the overall situation of clothing sales in China, the proportion of knitted products is about 40%, while the sales proportion of knitted products in Europe, America, Japan and Korea and other overseas countries can generally reach 60% to 70%.

China's knitting industry has great potential for development. "

Fang Jie said.

And to seize this market opportunity, Fang Jie believes that we need to enhance brand image and intensify innovation.

Fang Jie told reporters that this innovation is not only manifested in product research and development, but also in the promotion of channels and markets.

To enhance the market share, knitting enterprises must increase the cultivation of new customers.

Fang Jie told reporters in the light of his own situation in the autumn of autumn that in the meantime, shallow autumn has launched some younger products to attract young consumers on the basis of retaining old customers.

In order to improve the design level, Asaaki also hired Japanese design director to push the fashion of knitted apparel.

Apart from the design, the four seasons of products are also the direction of improving autumn autumn.

Fang Jie told reporters that Asaaki has not been too fast on channel development.

Among them, there are limitations of products.

"The traditional knitted products have obvious seasonal characteristics in sales, which will cause great limitations to the improvement of the performance of single store businesses. We are now going to eliminate this limitation through product innovation and the addition of some woven products."

Fang Jie said, like the shallow autumn, it also developed a short sleeved knitted sweater and needle shuttle splicing products for summer, pushing the whole series of four seasons products.

These innovative pformation strategies also made the performance of Shin autumn eye-catching last year.

It is reported that last year, sales in shallow autumn increased by 10% over the same period last year.

Sales growth on the online business is particularly prominent, reaching an increase of 40% over the same period.

"At present, there are two different product lines on line and offline, and we also introduce some products with higher cost performance for online consumer customers."

Fang Jie said.

Whether it is the cluster enterprises that are adjusting the market, the OEM enterprises that are increasing product innovation or the fast growing brand enterprises, they are all in 2016PH Value China International Knitting (Chun Xia).

With its latest corporate style, it shows a pulse of industrial pformation.