Revealing The Truth Behind The Chinese Made In The US Olympic Uniform

Ralph Lauren designed the US delegation for the London Olympics.

It can be described as "twists and turns". First, beret's design was dubbed "too sissy" by netizens. Recently, it was exposed by the media that its label production showed "made in China" and triggered a heated discussion among netizens.

The other is part of the process of subcontracting by foreign enterprises, and finally fully authorized operation. For example, Pierre Cardan authorized many Chinese enterprises to produce some low-end products, such as down garments and socks.

Ralph Lauren designed the uniform for the London Olympic Games delegation. It was called "twists and turns". First, the design of Beret was dubbed "too sissy" by netizens. Recently, it was exposed by the media that its label production showed "made in China" and triggered a heated discussion among netizens.

In fact,

The licensing mode of producing foreign products in foreign countries and parts of overseas enterprises is already an industry rule well known in the industry.

The truth of China's great foundry industry chain

Incident: beret and China made American uniforms

The first wave of controversy: Beret is accused of being too sissy.

Local time on July 10th, as a fashion partner of the US national team's long-term clothing partners, RAF Lauren released the entry dress of the US team in 2012 London Summer Olympic Games.

Adhering to the design of the "flags of children", the third entry of Ralph Lauren, who is co operating with the US national team, is still "blue and white".

The Olympic uniform, which was originally thought to have won the acclaim, was ridiculed by netizens, but even more dissatisfied with the design of Beret. The design was "nothing new, too sissy".

The US citizens failed to show their strong support for the brand for the first time. Instead, they poured cold water on them.

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Second controversies:

"Caused an uproar.

A wave is not yet smooth.

Local time on July 14th, foreign media reported that the production of the Jersey labels produced by Ralph Lauren was "made in China", and the news broke the news in the United States.

Some US Congressmen joined the ranks of critics on the 12 th.

BBC reported that Senate majority leader Reed said the US Olympic Committee should be ashamed of this practice.

He also said that the Olympic uniform should be piled up and burned together.

Voice:

Members objected: to withdraw their uniforms and destroy them.

For this reason, members of the United States Congress expressed great opposition, among which Senate majority leader Reed was the most intense.

He said at a press conference: "I think the Olympic Committee of the United States should be ashamed of themselves.

I think they should take back all their uniforms, pile them up and burn them up and start over. "

"I want them to wear only hand painted" American labels "uniforms. In the United States, we also have people who are eager to get these jobs in the textile industry.

Reed said.

Nancy Pelosi, the Democratic leader of the house of Representatives, also said, "we are very proud of our Olympic athletes.

They should wear American made uniforms. "

The Olympic Committee of the United States: the way to burn uniforms is too narrow.

However, the US Olympic Committee did not show any weakness and expressed different opinions: "the discussion on Olympic clothing made in China is totally nonsense."

A spokesman for the US Olympic Committee said, "Ralph Lauren is a local company supporting American athletes."

For Reed's statement of "burning down Chinese uniforms", Sebastian coy, chairman of the London Organizing Committee of the United States, responded that this view is too narrow, and that American politicians should see the benefits of globalization to the rest of the world.

The White House responded: next time or consider manufacturing in the US.

On the 13 day press conference, a reporter asked whether the White House agreed with Reed's statement of "burning Olympic uniform".

White House spokesman Ernest Ennis did not respond positively, but he first cleared it up, which was not a government decision.

Ernest pointed out that President Obama's views on "made in America products are of high quality" are well known, including clothing made in the United States.

Perhaps the future Olympic Games, the Olympic uniform will be implemented by the relevant provisions of the United States will be considered.

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American netizens: politicizing the Olympic uniform is ridiculous.

American netizens show a very rational side on the issue of "made in China" in the US uniforms, claiming that the Olympic Games and political practices are extremely ridiculous.

A netizen named "snowman" wrote in a Washington Post report: "I personally think this is incorrect. How long have these politicians not seen their clothing brands and their products at home, and see how much of them are made in China, made in Japan, made in Pakistan, and they have been unmoved?"

Does it seem a bit late to start suddenly angry now? "

Another netizen named Hoser said, "let's go to the congressman's room and find everything that is not made in the United States and burn it out."

Then we'll go to the garage and destroy all the non American cars, mobile phones and IPAD. Wake up, guys, this is the world where everyone is in the world. Members of Congress are too far away from reality. "Political correctness" is just nonsense. Wake up, Wen Wenka.

Where were they made? "

Ralph Lauren designed the uniform for the London Olympic Games delegation. It was called "twists and turns". First, the design of Beret was dubbed "too sissy" by netizens. Recently, it was exposed by the media that its label production showed "made in China" and triggered a heated discussion among netizens.

The other is part of the process of subcontracting by foreign enterprises, and finally fully authorized operation. For example, Pierre Cardan authorized many Chinese enterprises to produce some low-end products, such as down garments and socks.

The truth of "made in China" OEM

The truth of the "made in China" OEM:

1. which country completes the final processing which country is the "country of origin"?

In accordance with the provisions of various countries, the product in which country completed the last processing steps, eventually become finished products, which country is the "country of origin".

Therefore, the "big" people will drill this loophole. They will deliver the materials to the OEM country, complete the most steps of the product processing, and then pport the "semi-finished products" to the country, and complete the last part of the processing steps in their own country.

The origin of such products is the country where the "big name" is located.

For example, a Italy brand clothing, which can complete most of the processing steps in Bulgaria, will keep the buttons not fasten, and the zipper will not be loaded. After that, the "semi-finished products" will be shipped back to Italy, so that the workers can fasten the buttons to the zippers, and the country of origin can be labeled as "Italy."

2. made in China or country of origin?

Although it is a product OEM, because of the continuous improvement of production technology and workers' skills in every country at present, it is difficult for consumers to see the difference between a garment produced by Italy workers and a garment manufacturer from China and Vietnam.

This has also led many brands to take the opportunity to pfer the assembly and assembly of spare parts to other countries.

3. sub line brands are manufactured by OEM countries.

Over the years, the pfer of luxury goods to China is a gradual process of choice.

Many luxury brands usually have some "sub cards" which are relatively cheap and require less workmanship. These "sub cards" were first pferred to China.

Taking PRADA as an example, they mainly put the low-end product line in China to produce foundry, which is commonly known as the "red label" product (red label product).

The material of the product is relatively cheap, and many high end product lines of leather material remain in Italy.

4. high volume sales force the brand to seek more OEM countries.

At present, the representative factories in Europe and the United States are mainly concentrated in Dongguan and other places, but the scale is not large.

According to the analysis of the industry, with the increasing number of luxury brands choosing to go public, the financial pressure at each stage will become bigger and bigger. The company will try to expand sales terminals and increase output.

Because the cost of manufacturing in China is still relatively low, and the technology level has improved rapidly in recent years, luxury brands will increasingly choose the way of OEM to expand their output.

Large scale OEM:

There are several forms of general luxury goods abroad: one is to produce finished products abroad, such as Armani has seven production lines, the top GiorgioArmani is produced in Italy, and EmporioArmani is made in China.

The other is part of the process of subcontracting by foreign enterprises, and finally fully authorized operation. For example, Pierre Cardan authorized many Chinese enterprises to produce some low-end products, such as down garments and socks.

Personally, I think the production of Ralph Lauren Olympic uniform is not so important. You still need to know the true value of the brand.