New Mode Of Inventory Forced, How Far Can Foreign Trade Business'S Anti Season Marketing Go?

Under the scorching sun of the dog days, thick winter clothes are stock in the eyes of the Chinese, but if empathy is in the eyes of consumers in the southern hemisphere, that is the seasonal consumer goods.

With this in mind, the traditional enterprises set up a B2C platform for foreign trade, and in the spring and summer season, the last season's winter stock was sorted out and sold to the southern hemisphere market.

It is such a new way to digest inventory, which has made Quanzhou brand taste the sweetness.

The new version of "foreign trade + domestic sales"

Data show that in 2011, textiles, clothing,

The total inventory of 84 listed companies in the fur industry reached 70 billion 832 million yuan, an increase of 25% over the 56 billion 742 million yuan in 2010, and the stock of sports and leisure clothing ranked the top.

Today, huge inventory pressure has shifted from traditional enterprises to online shops, and even the strength of the seven wolves is a bit unable to survive, prompting them to find a way to break through.

Reporters learned from the industry that the overseas channels of the seven wolves e-commerce center were launched in May this year, and broke through 170 thousand US dollars in a single month, and sales doubled in June to 350 thousand US dollars.

Although it is not uncommon to make use of e-commerce channels to do foreign trade before, it is a new move for Quanzhou brand enterprises to enter the field of foreign trade in a big way.

Some industry speculating that under the pressure of huge inventory pressure, Quanzhou, which is originally a brand enterprise started by foreign trade, is likely to re enter the field of foreign trade through the electricity supplier, and then lift the "two foreign trade + domestic sales" walking form.

"It's totally forced out!" said Zhong Tao, director of the e-commerce center of Fujian's seven wolf industrial Limited by Share Ltd, who has just launched the online overseas business channel. It is entirely because the electricity supplier is also facing the pressure of inventory. When the domestic market is hard to solve, it has to shift its target to overseas markets.

According to people familiar with the matter, although the seven wolves have split the electricity supplier business, apart from the main men's clothing, they also split up a number of branches, including children's clothing, leather goods, accessories and so on. The sales volume of each branch's electricity supplier has achieved good results, but all the inventory pressure has increased to over 100 million yuan.

In order to pfer huge inventory pressure, the seven wolf's electronic commerce center has built overseas channels this year, and established its own online store through overseas electronic business platforms like Taobao. The main selling destination is Australia.

"Australia is chosen because of the" anti season ". In the summer of China, Australia is in the winter, and the winter clothes that are stored in the previous year have just the right place to go.

Zhong Tao said.

According to Zhong Tao, its sales channel for Australia has achieved good results.

"Although it only digests domestic stocks and does not develop styles and numbers for the local market, the acceptance of the market is good."

He analyzed that many people in Australia are buying Chinese wolves, which are mainly Chinese, so the styles and models are not important.

"According to our market survey conducted on the website, the popularity of the seven wolves in the Australian market is still good, so we are very confident to do well in foreign trade business."

Zhong Tao said that the seven wolf's idea of B2C for foreign trade providers is to cover the English speaking area first, then cover Japan and South Korea, then France, Germany and other European regions.

Through international express delivery door-to-door

How to solve the problem of price, talent and logistics by setting up inventory digestion channels through overseas B2C e-commerce platform?

According to Zhong Tao, Chinese brand products do not have no advantage in the overseas e-commerce market.

{page_break}

"The development of e-commerce market abroad is more standardized. As long as the basic price is set, plus the tax and express fees, the price of the product is sold overseas, so long as consumers can accept it, there is no problem."

Zhong Tao said, from the sales situation of seven wolves in Australia, the selling price of products is not too low. Even after some products are converted into dollars, they are the same as the domestic tag price.

"Consumption tax and express delivery fees are all borne by consumers. International express is definitely higher than domestic express fees. It costs about 20 yuan to 25 yuan or about $four or five.

Now through DHL, some of the express delivery companies in Hongkong, the goods are very convenient.

Zhong Tao said.

The seven wolf's foreign trade business is entirely dependent on its own built up team.

Zhong Tao said, in fact, as well as foreign trade enterprises, only good English talents are OK. This is not a problem at present.

"At present, the number of talents who recruit English eight level, as long as 2000 yuan per month, and this year's foreign trade situation is not good, many foreign trade practitioners have changed careers, foreign trade talent is not difficult.

It's difficult to recruit business talents, all of which are about 100000 yuan annual salary.

Zhong Tao said, after recruiting foreign trade talents, the company will conduct a unified training, and let them enter the team of foreign trade business.

In the future, if we want to expand to non English speaking areas, the company will first take the language professionals first and then gradually develop the business mode of e-commerce.

Reflection

Boring noise makes a lot of money - this is an evaluation of the foreign trade business in the industry, and some people say that this is a way to sell the "made in China" to the whole world.

In the current situation of solid foreign trade and various kinds of foreign trade risks, many small and medium enterprises have chosen to use e-commerce platform to carry out foreign trade.

Reporter from Fujian stone lion

Industry associations understand that many children's clothing enterprises in Shishi have established long-term strategic partnership with Alibaba and many other websites. A brand children's clothing enterprise has built up an e-commerce platform and made use of this advantage to cooperate with customers and partners in more than 10 countries and regions such as Southeast Asia, Europe and America.

"Before it was some enterprises that made their own foreign trade, because of the sluggish business, they pferred to the network to take orders, or directly set up overseas e-commerce channels, and sold goods abroad directly through the form of B2C."

Mr. Weng, who has been engaged in foreign trade for many years, told reporters that, because these enterprises were originally engaged in foreign trade business, both products and management were able to quickly adapt to the overseas market. But now the enterprises based on the brand based on the domestic market also take the road of foreign trade B2C, which is relatively rare.

Electric workers said that the seven wolves were not the first domestic brands to engage in foreign trade business.

The United States has opened up the foreign trade market.

Reporters learned that as early as September 2010, eBay announced cooperation with Metersbonwe, Metersbonwe eBay online shop in the United States, the United Kingdom, Germany and Australia officially launched the site, but last year, Metersbonwe related bulletin information stock column, the company in the same period of the same year, the amount of storage was 903 million yuan, compared with last year showed 2 billion 889 million yuan, a significant increase of 222% over the same period last year.

There are people in the industry say, Metersbonwe's foreign trade business has not saved the company's inventory.

"This is always a new form, a new attempt."

Yang Wei, a senior manager of the Tencent network operation Department, who has been in Quanzhou for a few days ago, said that there were six or seven of them on the Internet.

Sales volume is from Quanzhou, and the prospect of e-commerce in Quanzhou is still very good.

Under the pressure of inventory, it is also possible to use B2C platform to break out a "Breakthrough Road".

In fact, at present, most well-known brand enterprises in Quanzhou are making foreign trade.

"Speaking of overseas markets, local language, customs, market prices, brand leaders are still head and shoulders, and have deep feelings for the foreign trade market."

An industry source said, completely ruled out under the pressure of huge inventory, the brand enterprises of shoes and clothing will once again lift the "foreign trade" leg, and enter the overseas market once again, but the way will change.

It is understood that the current "domestic manufacturing + electricity business" mode of development of the three best areas are Shenzhen Guangdong area, Quanzhou Putian area, and Zhejiang area.

These three places are taking the road of foreign trade business to see who can make achievements first.