New Brun Launched New Global Brand Activities

New brun launched the "LOVE/hate. this is the new balance" global brand activities to capture the athletes' love and hate for running and the commitment of the brand to make people more fond of running. The global sports brand leader, new New, will launch a new brand event in March 27, 2008, which will emphasize not only the basis of all sports, but also the complex love and hate of runners.

This activity brings humanity to running in a relaxed and attractive way, bringing these struggles and personal breakthroughs into reality.

It also shows the ability of the brand to increase people's love of running through product innovation.

"Running is both our history and the reason for our existence," said Rob DeMartini, chief executive of new century.

We believe that our "LOVE/hate. this is the new balance" campaign will give athletes a mental shock.

This activity has caught the runners' complex love and hate struggles and reflects the new Bai Lun's commitment to increasing people's enthusiasm for running and reducing their bad feelings through sports shoes, sportswear and sports equipment innovation.

This multimedia activity affects athletes through television, publications and online advertising. The main media goals range from 18 to 29 years of age.

The full name of the activity is "LOVE/hate. this is the new balance".

Christine Madigan, director of global marketing and brand management at new brun, said: "new brun understands that a better runner can make a better athlete.

The launch of the LOVE/hate campaign is based on a deep understanding of global consumers and the inherent truth about how runners are in an athlete's life and how our products can help pform people's bad mood in running. "

The event highlights the tradition of the brand in high quality running, and highlights the development of new brun's other team sports such as soccer and baseball.

The event is targeted at three different consumer groups, including professional runners, fitness runners and athletic athletes.

Although each of them has different motivations, they have the same complex emotions about running.

The TV program will be launched in March 27th from the NCAA (National Collegiate Athletic Association) basketball league tournament in the United States, and will be vigorously promoted through the Fox, cable TV and ESPN in the March and August -9 month of March 27th.

The campaign includes five television advertisements, which capture the essence of runners' love and hate.

The focus of the event is a "Anthem" advertisement, which shows the complex emotions of people's love and hate for running, and shows the new brand as a brand that can make people fall in love with running.

The advertisement also shows the visual image of the brand, the "red world", which represents the emotional struggles of runners - initially full of yearning but with obstacles, but at the end it is full of sense of accomplishment and love.

The other four TV ads highlight how innovation in specific brand products helps reduce the love and hate of different runners.

"Party" and "Shower" show the social enticement and training fatigue of a competitive athlete. Rain and Park Bench demonstrate the love and hate of professional runners and fitness runners for sticking to principles and sticking to their commitments.

The campaign has also expanded to a number of print advertisements, which show people's love and hate for running through related dialogues.

Each advertisement shows how specific new sports shoes and sportswear products help athletes to love running more.

For example, in the "Running 's Friend Rain" print advertisement, the article highlights how the Storm Striker Jacket of the brand can provide technological innovation to help runners enjoy running in the rain.

These print ads have appeared in the US national and regional vertical market running / sports magazines since March. These magazines include "Runner s World", "Running Times", "ESPN the magazine" and "Running Network".

Online activity plans include slogans and rich interactive elements that convey both brand and product information.

Highlights include a flash that can lead visitors into the running world, while "Moments of Truth" shows that running brings competitive advantages to all athletes through animation.

Online media purchases in the US include ESPN, SI.com, CBS Sports, active.com and Max Preps.

The brand's website http://www.newbalance.com will launch the new activity from March 27th.

The brand activity will be integrated into a series of big events and sponsorship activities of new brun.

These activities include Major League Lacrosse, Komen Race for the Cure, Rock n, Roll Rock and so on.

Active images will also be released through POP and new products and distributors.

The event will start in some major international markets in the next 90 days.

These international markets include Canada, Mexico, Brazil, Chile, Britain, France, Germany, Spain, Italy, Poland, Czech Republic, Russia, Israel, South Africa, China, Hongkong, Taiwan, Japan, Korea, Singapore, Australia and New Zealand.

The idea of activity was put forward by BBDO New York.

In October 2007, BBDO New York was designated as the new creative agent for new products.

BBDO New York leads many agencies, including Atmosphere BBDO (Digital Marketing) and PhD (media purchasing and planning).

Almighty, Boston, Massachusetts, is responsible for managing NB.com creativity.

New brun headquarters is located in Boston, Massachusetts. Its main mission is to demonstrate responsible leadership and set up some global brands to be proud of athletes who wear these brand products, colleagues who create these brands and groups that sponsor relevant brand activities.

Xin Bai Lun has more than 2800 employees worldwide.

In 2007, the company posted a global sales of $1 billion 630 million.