Kangnai Set Up "Celebrity Shoe Model Library"
Ferragamo, the top leather shoe brand in Italy, has made leather shoes for Hollywood stars such as Audrey Hepburn and Marilyn Monroe. International fashion people are in hot pursuit of Ferragamo leather shoes.
Maybe a few years later, Kangnai will become China's "Ferragamo".
Last night, Kangnai announced that it would set foot shoes for 100 famous international and domestic celebrities in the future, and the warm shoes of movie stars Chen Kun, Quan Ren and Zihan Chen gave them their customized Kangnai shoes.
That night, "Kangnai dynamic Shu Shi series global simultaneous launch conference", Kangnai Group Marketing Company general manager Zheng Lei Li and actress Chen Kun together for Kangnai 2008 "dynamic Shu Shi" new series unveiled.
Zheng Laili said that the new Kangnai models developed by the design team headed by Italy shoe designer Antonio will be listed in Wenzhou, Shanghai, Paris, Rome and other thousands of Kangnai stores simultaneously.
Zhong Puming, general manager of Kangnai group, said that as the leading brand of China's footwear industry, Kangnai group always takes the implementation of the "going global" strategy and striving to create world famous brands.
In 2001, Kangnai opened the first overseas store in China's shoe industry in Paris, France. In 7 years, Kangnai has opened more than 300 overseas stores in Paris, New York, Milan, Venice, Barcelona, Berlin and other world famous cities.
According to Zheng Laiyi, deputy general manager of Kangnai group, Kangnai's "dynamic Shu Shi" series, which adopts the most advanced "comfort mitigation technology" and "dynamic anti-skid technology" in the footwear industry, adopts the precise grasp of the comfortable joints of human feet, with cushions and cushioning functions, effectively reducing the vibration of the human body when walking to the feet, so that the human body feels comfortable and comfortable during the long dynamic walk.
At the press conference, Zheng Laiyi announced the establishment of "Kangnai celebrity shoe model library", and the three stars such as Chen Kun became the first batch of "Kangnai celebrity shoe model library".
Zhong Puming said that in order to speed up the strategic process of striving to create a world famous brand and enhance the cultural content and fashion standards of Kangnai brand, Kangnai will tailor tailored shoes to 100 famous international and domestic celebrities, so that the feeling of comfort and comfort will be accompanied by these top class fashion people throughout the world.
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