Liang Zi, Director Of Fashion Design, Shenzhen Liang Zi

Old saying goes: "fish and bear's paw cannot be enjoyed simultaneously.

Not exactly.

Good marketing strategy can make tradition and fashion.

And tide in a brand culture symbiotic and common prosperity.

Liangzi fashion in 17 years of design, research and development and marketing process, the ancient Chinese rare silk and the international fashion trend perfect combination, not only to protect the history, inheritance skills, and the use of a large number of modern popular elements, its cultural marketing and environmental marketing concept makes the silk fabric glow, and also makes the TANGY and TANGY collection brand become the leader of Chinese original designer brand.

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TANGY and TANGY collection, the main raw material for making garments, is a kind of traditional Chinese ecological fabrics with long history and rare. Therefore, the uniqueness of fabrics is an important driving force for the development of the brand, and it has become an important driving force for the brand's history and culture.

Looking back at history, it has been a fashionable fabric for a very long time. It has also been popular in the world and exported to Europe, America, India and Southeast Asia.

However, with the progress of industrial modernization, a large number of chemical dyes, such as knitted fibers, have sprang up. However, traditional Chinese handicrafts are still keeping their natural and simple nature. They have been separated from the noisy commodity economy era, and have been quietly fading out of the market.

When the silk was on the verge of extinction, Liang discovered it, and restored this precious traditional ecological fabric with his perseverance and strength.

Under the protection, inheritance and design of Liangzi, the glistening silk is once again shining in the eyes of the world. In June 2008, it was officially listed in the national intangible cultural heritage list.

The new varieties, such as "Heaven's color", "Heaven's natural spear" and "Heaven's meaning", have been finished over the past 500 odd years.

The blending of modern and international fashion elements has made the reborn silk of the Chinese culture combine the ancient Chinese culture with the fashion trend.

A few days ago, Liang took the two brands of "Tianyi TANGY" and "TANGY collection" to CHIC2012 and talked about why they took part in CHIC again. Liang said: "every brand development has its own growth stages and stages. After several years of precipitation and accumulation, the company is ready to go, hoping that this exhibition will open up broader market space and better play the market value of designer brand.

At the same time, we can better convey the natural brand culture, so that more people can understand the seventeen years of our efforts to protect and develop the ancient Chinese environmentally-friendly fabric and its healthy clothing.

And the theme of CHIC's "crossing" seems to be very compatible with the "Tianyi brand".

"The collision of history and modernity, the combination of tradition and fashion, the coexistence of classics and innovation, this is an era of self-evident and free choice. Suddenly, looking back, perhaps the past is the future that people chase tomorrow.

It has been five hundred years of deep history to return to the eyes of the people. "This is a crossing," Liang said.

As a high-end brand of Liangzi fashion, TANGY collection has established many stores in Shenzhen, Guangzhou, Shanghai and other domestic first tier cities. Since its listing three years ago, the brand has been very popular with the core customer group, that is, advocating natural and low-key, but pursuing the high quality of life.

"The new season products will still use the silk fabric as the main material, but more emphasis should be placed on the blending of the silk fabric with other natural materials.

The design is also bold, with brighter color combinations.

More emphasis on simplicity and comfort, the East and west natural integration of the design concept.

We hope that in the future, our brand idea will get more fashion people's recognition and love.

Speaking of his brand, Liang always shows his endless love.

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Respecting history, we should be grateful for history.

For a long time, Tianyi brand insists on advocating the concept of environmental protection and using natural and green glistening silk. This kind of environmental marketing has brought good reputation and reputation to the brand of heaven.

Liang Zi's design is based on the concept of "peace, health and beauty" and pursues the harmonious realm of "harmony between man and nature".

She has always adhered to originality, and is committed to the perfect combination of traditional Chinese fabrics and cultural elements with international fashion, so that clothing can embody the beauty of individual atmosphere.

In design, Tianyi brand is exquisite, beautiful, subtle and elegant. It is not open, not luxurious, advocating pure and natural, both formal beauty and charm beauty.

Its style is calm, calm, natural and fluent, with rich Chinese customs and cultural elegance. It seeks the elegance and elegance inherent in elegance and elegance, and tastes a Chinese style of dressing philosophy.

Liangzi has been advocating environmental protection and advocating green and healthy lifestyle. Environmental protection is embodied in every detail of Liang Zi's design.

From fabric to accessories, handwork, embroidery and dyeing, every item starts from the most environmentally friendly standpoint.

This has also accomplished the consistent style of natural clothing from form to connotation.

Nowadays, with the gradual increase of consumer demand for brand, people are not satisfied with the renovation of products, and pay more attention to the connotation and culture of the brand itself.

In the face of such changes, as a forerunner of art and culture, Tianyi brand has made a great contribution to cultural marketing.

"Providence" and "TANGY collection" have persisted in using the traditional Chinese environmental protection handmade fabric of 500 years of production as the main clothing material for many years. This kind of attitude towards cultural inheritance has also made the brand establish a good awareness and credibility in the minds of consumers.

Liang said: "when the eco-friendly, healthy and green lifestyle becomes a trend, the concept of" advocating nature and respect for oneself "advocated by the brand will be followed by more and more people.

When fashion style is gradually integrated into people's life, it becomes a kind of life philosophy that people insist on. This may be a sign of successful infiltration of brand culture.

In order to let more people understand the traditional Chinese craft culture, understand the silk and understand the "TANGY" and "TANGY collection", Liang told reporters that the company has set up a "protection base for the intangible cultural heritage of glistening silk" in Shunde, Guangdong, and invited the famous architect of the world, Thomas Heatherwick, the British Pavilion designer of World Expo, World Expo (Thoms HEATHERWICK) as the base for the architectural design of TANGY.

Thomas, who also loves plants, agrees with the concept of "Tianyi" brand, and has made two special visits to investigate and discuss the project.

At present, the design project has entered the stage of implementation. The establishment of this base is hoped that through this display platform, more people will be able to fully understand the ancient silk fabric and understand how the "five hundred years old traditional fabrics" combine with modern times and make it onto the international stage.

For future development, Liang is also willing to keep steady and steady.

In Liangzi's view, "no faster, but better" is the way to survive.

She hopes to activate the dazzling skills of ancient civilization and interpret Oriental beauty in a more fashionable way.

In terms of new marketing channels, Liangzi has promoted the brand to the world step by step through the international platform such as Paris WHO 'S NEXT fashion show and so on, so that people around the world can share the beauty of health and environmental protection with the same people.