European Brands Rush To China Market

The European debt crisis struck, and domestic economic growth continued to slow down. As one of the "three carriages" driving economic development, consumption is deeply affected.

A few days ago, Guangzhou announced the main economic data in the first 5 months of this year. From 1 to May, the total retail sales of consumer goods in the city reached 227 billion 269 million yuan, an increase of 13.4% over the same period last year, and the growth rate dropped 2.1 percentage points over the same period last year.

On the one hand, in the new urban area, Panyu sea seal and another city outlets outlets entered the first GUCCI discount store in the country to divert the consumption demand of the downtown area. On the other hand, Huacheng Hui, located in the central city area, attracted the attention of consumers by attracting new consumers with the introduction of a new characteristic retail format, Japan's Da Chuang life hall.

At the same time, the old brand.

In order to cater to the local consumption habits, the center is improving the competitiveness of catering brands.

Regarding this, Huang Wenjie, executive chairman of Guangdong Circulation Association, believes that, on the one hand, the international economic recovery has slowed down, and a large number of brands such as apparel and fine goods have poured into China, providing resources for the adjustment of the retail market. On the other hand, "bad business is not good enough to counter the counter", and the domestic economic downturn has forced retail businesses to continuously innovate and seek a foothold.

Market new projects introduce special retail formats

In April, the two phase of Hai Yin City in Huambo business district, Panyu District, was completed, and the building area of the outlets was about 70 thousand square meters.

Located in the Southern China area, the largest luxury brand in the world, the outlets in the world have introduced Gucci, Burberry, Coach and other cutting-edge fashion luxury brands.

Among them, the first Gucci discount shop in the country, with an area of less than 300 square meters, opened for 3 hours at the outlets of the outlets of the sea seal, but has achieved sales of over million. This figure is even higher than that of some department stores with an area of twenty thousand or thirty thousand square meters per day.

As a new commercial project, Huacheng Hui has also been exploring after its official trial in September last year.

Huacheng Hui is an underground Plaza in the core area of Zhujiang New Town, with a total construction area of about 500 thousand square meters and operates in three districts.

One area includes UA cinema, UUPARK, 8090 Chao Fang and so on.

In June 27th, the "ten yuan store" Dacheng life hall from Japan officially opened in Huacheng Hui, and the main fragmented daily necessities include snacks, stationery, toys, Kitchenware and pet products, and most of the goods are priced at RMB 10 yuan.

Due to the complete variety of goods, and the design of Japanese goods by Japanese designers, in pursuit of high quality and low price, breaking the Convention of "cheap goods without good products", the first day of Da Chuang department store self test industry was well received by many Guangzhou residents.

Old shopping mall collective shuffle

In the new project "rush to eat" market at the same time, the city's old projects have also started to upgrade internally.

For example, relying on increasing the catering layout to go out of the good Plaza, this year introduced the Pacific Coffee and Burger King.

Nowadays, there are almost 1 restaurants on the 7 to floor of the Plaza. The number of brands has reached nearly 100, and the proportion of them is large.

VISCAP's first boutiques and Nike brand experience shops also entered the good Plaza in the last quarter. The Plaza is also introducing a new format HI department store, a flagship niche product with an area of 6000 square meters.

Just when the square was busy adjusting, the Tianhe City did not rest.

Among them, after the introduction of fast fashion ZARA in the first tier of Tianhe City, the French big name Givenchy and high-end designer brand Massimo Dutti have been stationed.

At the same time, Armani's leisure series Armani Jeans, Versace's Versace Jeans, Estee Lauder store are also in the enclosure decoration.

In addition, Guangzhou's first shop in the south of the Yangtze River has been officially signed on the 7 floor of Tianhe City.

Reporters also learned that following the introduction of the internationally renowned brand CK Calvin Klein Jeans and Calvin Klein underwear in Southern China in June this year, Nike's first flagship store in China was officially opened in July 18th on the world's Oteri J.

The recession has forced the retail market to seek innovation and change.

The retail sales of social consumer goods have declined, and why the retail market in Guangzhou is still active? "The retail business has a jargon, called" the business is not good to adjust the counter. "

Huang Wenjie, executive director of Guangdong provincial Circulation Industry Association, believes that the brand repetition rate is high at the moment, leading to the weakening of the competitiveness of the shopping malls, the active adjustment for the sake of survival, the introduction of new brands and the promotion of diversified formats.

In addition, the international and domestic economic downturn has forced businessmen to try projects that have not been done or done before, and find the market blue ocean.

Huang Wenjie said that in the first half of this year, most supermarkets and department stores in Guangzhou did not perform well, and the slowdown or even decline of sales volume was closely related to the large economic environment. And because of this, the desire for business adjustment was stronger, otherwise it would sit still and wait for death.

"I used to buy things, but now I buy feelings. I used to shop, but now I'm grinding time."

Deng Guojian, President of Guangzhou Liancheng Investment Co., Ltd. believes that when the economy is in recession, consumption will be diversified, and the trend of consumer market segmentation will be more profound. Diversified retail formats will develop in a timely manner.

Huang Wenjie disclosed that the consumer market will continue to be sluggish in the second half of the year, and the innovative actions of the retail industry will continue.

Similar shops will appear frequently.

In addition, new businesses and brands will enter Guangzhou in the second half of the year.

Huang Wenjie said that to dilute the impact of growth and deceleration in the US and Europe, all kinds of new brands will increase their expansion in China.

Among them, Spain, Italy, Greece and other countries brand clothing, shoes and leather goods and other commodities will enter Guangzhou for the first time.