Fashion Brand Named After Designer (1) - Valentino

Remember the movie and television masterpiece Valentino: The Last Emperor? It is a record of the two major luxuries of acting as CHANEL and FENDI after the "Fashion Emperor" brand Karl Lagerfeld, the design director, was followed by another documentary film featuring a fashion designer. Garavani Valentino, the designer of Italian luxury brand Valentino, is the main character of this film. Matt Tyrnauer has been filming with him for more than two years, and the length of the film exceeds 250 hours. It is also the best interpretation of Valentino.

Valentino brand

In the magical fashion world of Valentino, Valentino red occupies the core position and is a symbol of perfect integration of romantic creativity, sensibility and femininity. Valentino red is red (widely used in its clothing products); Is sensitive; It's a summer girl in a red cotton dress. She comes from Spain and China.

5. It is a unique fashion symbol of Valentino - she started 40 years ago, announcing the birth of Valentino style, although she was not known and followed by people as today.

5. It is widely used in printing, textiles, jacquard fabrics, prints, application technology, jewelry, buckles, pins, watches and other products.

5. Is an identification mark.

5. It's Valentino. This is the best interpretation of this brand.

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Designer Valentino

Richness, luxury and beauty are the characteristics of Valentino brand. Valentino likes to use the purest color, and bright red can be said to be his standard color. JingValenti is very meticulous in workmanship, doing everything perfectly from the whole to every small detail. Valentino is a symbol of luxury and luxurious lifestyle, and is extremely loved by celebrities who pursue perfection.

Valentino is the world's top luxury brand for high-end customization and high-end ready to wear. Speaking of Valentino, people will naturally feel the Roman aristocratic flavor of the name. Valentino represents a kind of palace style luxury, with a high profile but a deep calm. It has been a national treasure brand of Italy since the 1960s. Valentino: The Last Emperor, a biopic recording the legendary life of the great designer Valentino Garavani, was exhibited at the Toronto International Film Festival in 2008.

Master Valentino's design emphasizes the use of soft and close fitting silk fabrics and bright and luxurious bright satin, combined with the fit cutting and luxurious overall matching, which extends the elegant charm that celebrities and ladies dream of, and wins the honors of Jacqueline Kennedy, Princess Margaret Nancy Reagan, the former "first lady" of the United States, and Julia Roberts, Nicole Kidman and Liz Hurley, the big stars, were even honored as "Val's Gals" (women of Valentino). Master Valentino has become a maker of social life in the upper class. He is not only a designer, but also more like a big star in society. This is one of the reasons for Valentino's success. Valentino Garavani believes that high fashion needs not only those who have the ability to appreciate it, but also those who have the financial resources to appreciate it. He has a good relationship with many celebrities, and he said without concealment: "I am the one who makes clothes for the rich.

Valentino's high-end women's wear is undoubtedly the full embodiment of its aesthetic concept, and it is also the design creativity and inspiration source of Valentino's entire series, including ready to wear, clothing and perfume.

Valentino senior women's wear means luxury quality, fine cutting, careful selection of details and accessories; She represents the highest level of Italian garment innovation and technology; Carry forward the incomparable traditional concept, and have a unique understanding and interpretation of the current trend, so as to reach the harmonious and unified state of Valentino ready to wear classic and top fashion.

Over the past 40 years, Valentino has maintained its consistent stable development, and there is no lack of rapid growth in recent years. In its history, every classic style she launched is a treasure in the boudoir that female consumers all over the world dream of. The Jackie gown designed for the First Lady at that time was praised as the "eternal classic" in the Valentino series, which is the best example of the Valentino phenomenon.

At the same time, Valentino jewelry derived from the ingenious combination of unique fabrics, printing and historical high fashion decorative elements has also achieved great success.

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Valentino is recognized as one of the most important designers and innovators in the history of fashion. From the unforgettable first fashion show on Pizi Square in 1962 to the Lifetime Achievement Award awarded by the American Council of Fashion Designers in 2000, Valentino's creative and entrepreneurial career has become an important part of the Italian fashion industry; His appearance broke the situation that the French dominated haute couture; His name represents imagination and elegance, modern and eternal beauty,.

The story of this fashion genius began when he left his hometown Voghera, Italy, to study fashion in Paris when he was a teenager. It was during that time in the European Capital of Culture and Fashion that Valentino further honed his appreciation and innate talent by working with Jean Dess è s and Guy Laroche.

In the early 1960s, he moved to Rome and opened his first studio. This is a golden age, when "La Dolce Vita" ([Italy] debauchery) prevails, and Hollywood stars fill the city. This symbolizes the coming of what was later called the "classical era". In this turbulent and passionate era, new characters begin to appear, and a talented fashion designer begins to form - Valentino

In the mid-1960s, Valentino has become an undisputed Italian fashion designer. In 1967, he won the Neiman Marcus Award, an Oscar in the fashion industry. At that time, such superstars as Begum Aga Khan, Farah Diba, Jaqueline Kennedy Onassis, Liz Taylor, Marella Angeli and Princess Margaret had become loyal consumers and friends of Valentino.

Valentino first used letter combinations as decorative elements. The most typical one is the "white series" in 1968. His "V" character began to appear on clothes and accessories, even on buckles. It is these pioneering ideas that have changed the history of fashion; In the 1970s and 1980s, Valentino actually became the first senior fashion designer to launch men's and women's ready to wear clothes at the same time; He continued to open boutiques in Rome and Milan, the United States and the Far East, and signed international sales license agreements for his creations. Valentino is a world pioneer in using world-class photographers to complete advertising design and promotion. He won two Italian top honors for his achievements: the title of "Grande Officiale dell'Ordine al Merito" of the Italian Republic in 1985 and the title of "Cavaliere del Lavoro" in 1996.

When the New York Metropolitan Museum held its first fashion show in 1982, Valentino Fashion Show was held there. In the same year, Franco Maria Ricci published Valentino's special portrait album, which was unique at that time.

In 1984, the Italian National Olympic Committee entrusted Valentino to design official uniforms for the Los Angeles Olympic team.

In February 1990, Valentino and his long-term partner Giancarlo Giammetti, together with the sponsor Elizabeth Taylor, established L.I.F.E., a non-profit organization to help children with HIV.

In 1991, Valentino held a series of grand events to celebrate the 30th anniversary of its career. The autobiography of "Valentino - the magical 30 years" and more than 300 signed clothes were launched simultaneously in large-scale exhibitions; At the same time, RAI, an Italian television network, broadcast a documentary on Valentino's career, produced by French director Frederic Mitterand.

In the same year, the Valentino concept art exhibition was held at the Capidolini Museum in Rome. The exhibition was jointly produced by the best photographers, top models and other professionals in the fashion circle at that time, including Liz Taylor, Claudia Schiffer, Linda Evangelista, Marisa Berenson and Mikhail Barishnikovswere. A total of more than 400 VIPs attended the grand celebration.

One year later, "Valentino - the magical 30 years" took part in the celebration of the "500th anniversary of the discovery of the Americas" as the representative of Italy. In the first two weeks of the exhibition, it attracted nearly 70000 visitors. Valentino's exhibition proceeds were used to build a new AIDS care center in New York Hospital.

In 2000, Valentino decided to celebrate the 40th anniversary of its Los Angeles fashion store. The purpose of the celebration is still charity - Children's Rights Fund. This activity was actively responded and organized by Steven Spielberg, Kate Capshaw, Tom Hanks and Rita Wilson. At the celebration party, the "Valentino Red Book" supervised by Franca Sozzani, chief editor of Italian fashion, was displayed; Among them, 40 female stars and celebrities in Valentino red dresses (Ashley Judd, Gisele, Ines Sarstre, Isabella Rossellini, Kate Moss, Liz Hurley, Milla Jovovich, Naomi Campbell, etc.) were photographed by world famous photographers.

In March 2001, Julia Roberts wore a classic Valentino black silk evening dress when she won the Oscar, and promoted this modern fashion trend through global television, newspapers and magazines. A few months later, Jennifer Lopez wore a white wedding dress specially designed for her by Valentino at the wedding ceremony.

In 2002, Valentino was acquired by Marzotto Group, the world's top textile and clothing manufacturer. Based on the new license agreement, Valentino launched the "Eternal Valentino" (the first watch product series) and Valentino R.E.D. - a product for young people in 2003. R. E.D. adheres to Valentino's consistent style and integrates modern elements; Fashion product series, such as denim; Classic product series, such as "Jackie" coat, and V logo series that have become classic in fashion history.

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Today, Valentino stores are all over the world: from Moscow and Singapore to Las Vegas and Kuwait City. Through all outlets, Valentino, as one of the world's top brands, continues to show the real essence of Italian fashion and creativity to the world.

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