British High Street Fashion Giant Topshop Set Up Shop In Cape Town, South Africa

It is reported that from July this year to the end of 9, the British high street fashion giant Topshop and its sub line menswear brand Topman will set up a pop-upstore in Cape Town, South Africa.

　　 Topshop The Cape Town pop-upstore is located in South Africa, the famous Unknown Union. clothing The two floor of the exclusive building covers an area of 400 square feet. The price of Topshop products sold in Cape Town pop-upstore is identical to that of its stores in the United Kingdom and the United States (excluding exchange rate factors).

"I've done some design work for Topshop before." Unknown Union designer and director Sean Shuter said, "so we actually knew about it. About 4 months ago, they contacted us to talk about the establishment of Pops-Upstore in UnknownUnion. Soon, we agreed to cooperate. "

In fact, pop-upstore, a short term fashion shop, is no longer a new word. It has become a new form of fashion retailing industry. High street fashion giant Topshop also set up pop-upstore in New York and Chicago before. "Pop-upstore is a good way to test the new market and create brand influence locally." Topshop spokesman remarked.

Topshop is a business miracle of a fast fashion brand. Topshop leads high street fashion from British Red to Europe and America to Asia. China has a large number of Topshop fans. Topshop1964 was founded in London, England. At that time, there was only a Peter Robinson counter in Sheffield department store. A year later, PeterRobinson department store gave Topshop a lot of space on the basement.

In 1974, Topshop retired from Sheffield department store and became an independent retailer. When Jane Shepherdson became the Topshop brand director in 1999, her wish was to build Topshop brand into an authoritative fashion brand.

Since then, Topshop has gradually become a success story in the fashion industry. Now Topshop has 309 fashion stores in the UK, including the largest fashion shop in the world, a Topshop department store in Oxford Circus, London, attracting 200 thousand consumers every week.

In September 2005, Topshop displayed a product line that he designed. This product line is called Topshop Unique, which was created in 2001 and displayed in the London Fashion week. After the exhibition, they set up exclusive partnership with some international boutiques. These boutiques include "Opening Ceremony" in New York, Colette in Paris, and "10 Corso Como Comme des Garcons" in Tokyo.

Every week, Topshop has 100 thousand new products on shelves. The products sold by Topshop stores cover everything you can think of, from leather coats to shorts to all kinds of accessories, such as bags, bracelets, underwear, cosmetics and even toys.