LV Custom Stores Turn The Spearhead Into The Shoemaking Industry

LV luxurious mahjong suit made in Shanghai flagship store

As the largest LV store in China, the "Louis Weedon house" was officially unveiled in Shanghai's Hang Lung Plaza recently. The birth of the LV flagship store, which made shoes as its service concept, has opened a new system of luxury industry in Louis Weedon.

Times.

LV (Louis Vuitton), one of the most outstanding leather design masters in French history, opened its first leather case store in Paris in 1854.

A century later, LV's luxury brand LV has become one of the top brands in leather and leather goods, and has become a symbol of upper class society.

From the early LV suitcase to the ever-changing LV fashion show on Paris's T stage every year, LV (LV) has always been at the top of the international fashion industry, and is proud of its unique brand DNA.

Nowadays, the brand of LV is not only limited to the design and sale of high-grade leather goods and bags, but has become a huge tidal current index in the fields of fashion, ornaments, leather shoes, bags, jewelry, watches, media and famous wines.

Founder Luis Weedon:

(August 4, 1821 - February 27, 1892), the world's top luxury brand LV (LouisVuitton) founder, the world's luxury history, one of the most outstanding fashion designers in the fashion industry.

LouisVuitton1821 was born in the eastern province of Franche-Comte.

In 1837, the 16 year old LouisVuitton left town and went to Paris to pack up for the aristocracy.

He opened his first leather case shop in Paris in 1854.

A century later, "LV" became the world's first brand in the field of luggage and leather goods, and became a symbol of the upper class.

The value of its brand is just like that of Moutai in our minds.

Brand design, manufacturing, innovation and elegant travel hardbox, handbags and accessories products, creating a journey of the core spirit of the legend.

After the 1.5 century, the legend of the brand continues. Its excellent quality and original spirit are well known all over the world.

Designer Marc Jacobs:

Someone used to call the American fashion designer "bad boy". He said that he was careless and eccentric. However, those who liked him thought that it was called the real "groom", like his personal brand design. Some people liked it as a genius, but some people thought it was nothing but a wave.

In 1986, Marc, who was only 23 years old, was supported by a large company and launched the "MarcJacobs" clothing series named after her personal name. After more than 20 years of development, MarcJacobs has become a very important name in the fashion industry.

Many people think that "MarcJacobs" is the best carrier of the designer's essence and concept. For example, the men's wear series has always emphasized the romantic, elegant and mature sophistication, but inadvertently mixed with lazy and decadent meaning. In fact, this is related to Marc's personal philosophical belief. He admired an odour of the upper city and the streets of the city.

In terms of women's clothing, MarcJacobs will imagine that he is familiar with women, such as SofiaCopolla, daughter of great director Coppola (her close friend is now a famous director), and Marc takes Sofia as her goddess of inspiration.

Lv's hard journey and legend

LV, a famous luxury brand (Louis Vuitton), was founded in 1854 and is now part of France's Moet Hennessy LouisVuitton group, which specializes in luxury goods.

During the period of Napoleon III's accession to the throne, the expansion of the French territory aroused the interest of Queen ujenny in Europe.

However, the pleasure of traveling is often reduced because of minor problems. Those gorgeous clothes are always unsuitable for staying in the trunk.

Brand concept

The practice of LV (LV) is to stick to its own brand, stick to its brand spirit, do something different, provide a real cultural thing for everyone, and then hope that LV has more LV people to pay attention to LV's products, and welcome those who do not have the ability to consume yet. But with this consumer awareness or cultural concern over products, perhaps one day, with the ability to choose, they will choose LV for the first time.

LV clothing style is very easy to distinguish, from the bold colors of clothes to make people hot blooded and unruly is the characteristics of LV, the most impressive is his design of bright and moving flower pattern, is praised by the fashion and fashion as a classic.

LV is not specific in the form of clothes, but its clothes can be seen by people. If you are careless, you can change from a lady to a village girl and a prince into a beggar.

For more than a century, Queen princesses, dignitaries, billionaires, movie stars and supermodels all over the world are proud of having LV's bags.

This year, coincides with the brand name 150th anniversary. In the exclusive shop of Champs Elysees Avenue in Paris, more than 3000 samples of vuitton bags and photos of its founder LV are displayed, which makes people understand the entrepreneurial process from small carpenter to big boss.

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Little carpenter, Paris runs the world.

LV was born in a small village in France in February 12, 1821. His father was a lumber worker in a nearby forest farm. His family was poor.

His parents had no money to buy toys for him, and chisels and chisels were accompanied by his childhood. He grew up with interest in woodworking.

When he was 14 years old, he went to Paris alone and walked more than 400 kilometers for several days.

His dream at that time was to earn money to live a good life, so he was not afraid of being tired any more.

After he arrived in Paris, he spent a lot of time and finally found a job in a famous carpentry workshop.

The job is to make beech and poplar trees with fresh cask for fresh milk.

At that time, during the Second Empire period, the grand dance swept the whole of Paris, and the provincial dignitaries were always in the market. Many rich ladies bought this kind of wooden barrel skirt and petticoat.

At that time, people needed to find a convenient tool for carrying clothes in travel -- LV bags came into being.

In 1854, LV founded its first luggage workshop in Paris, El.

Because of lack of start-up funds, his wife took out dowry and past savings.

Louis is very intelligent, versatile and creative.

He invented a flat box with handle, instead of the heavy wooden box in the past. The materials used are still beech, poplar, leather, metal ornaments, buckles and locks.

The surface of the box is pasted with wear resistant grey and light brown cloth.

His box is not only strong and durable, but also easy to travel, beautiful and elegant, and elegant in color, so it soon opens up the market and gets the recognition of Queen orini. She vows to make jewelry boxes only from Vuitton.

LV is famous for its custom-made samples.

The king of Egypt made a wicker case for preserving fruit, and Russian czar Nicola II, many of Spain's King Alphand VII of India, ordered them to the LV store.

LV's reputation is growing. Not only has he expanded his workshop in El, but he has opened a store in the street.

Green is better than blue.

Louis's son, George, was born in 1857. He received systematic education, and his spirit of innovation and creativity was stronger.

In 1881, people excavated tunnels under the Strait of Monash and the prospect of communication with Britain was considerable. Louis then said to his son, "we are competing for the first landing in the UK."

In 1885, LV's first branch opened in London.

Louis worked hard all his life and died in 1892. His son took the baton and really created the high-end luggage empire.

From the end of nineteenth Century to the beginning of twentieth Century, George set up a branch in New York. Hollywood and the upper class in the United States regarded LV bags as treasures.

Many stars also buy bags in Paris.

Bags for various uses have also appeared.

But with the popularity of LV bags, many counterfeits are flooding the market.

Although LV sued the lawsuit, it did not stop the flooding of counterfeit goods.

George brainwashed and decided to invent a new canvas that others could not imitate.

George invented a unique pattern of interweave cloth, which is still in use until now.

It is reported that the LV flagship store in Shanghai mainly sells specially made shoes and bags, selling fashionable coats and hats, and brightly colored snake bags and crocodile bags, even including mahjong boxes and ordering tea sets to attract Chinese tycoons.

In addition, the new store also has gilded spiral staircase. Only the invited people can enter the private floors. The rich can make hair bags and make leather bags.

Louis Weedon, chief executive of LV, Yves Carcelle, said: "the concept of customization is the ultimate luxury and the same as art.

If you are interested in art, the ultimate goal is to invite artists to create, not to buy works that have been created. "

In fact, in the survey of Chinese consumers who most admire the brand, Louis Weedon (LV) is always among the best.

However, there are still some top consumers who think Lv is too common in design. So, many top luxury brands such as Hermes and Chanel (Chanel) pose a serious threat to Lv.

At present, China has become the third largest personal luxury market in the world, with a scale of at least 160 billion yuan.

In the next three years, China is expected to surpass Japan and the United States and become the world's largest luxury goods market, with a scale of 180 billion yuan.

Therefore, LV hopes to consolidate Lv's leading position in China's luxury market through Shanghai flagship store.