The Modern Industrial Chain Innovation System Platform Is A New Viewpoint Of Modern Market.

Building modern fashion industry chain integrated innovation system platform

It is the only way to upgrade and pform garment specialized market.

Theory and practice of brand promotion system in Guangzhou international fashion exhibition and Trade Center

The world economic pattern has undergone a major and profound adjustment. Developed countries and multinational enterprises have made the leading strategic arrangement in the post crisis era, trying to seize the commanding heights in the pilot industry, cash technology and international competition.

China's apparel industry urgently needs to find China's value in the global context.

As the benchmark and brand incubator of China's garment professional market, Guangzhou international garment exhibition and trade center aims to build a platform for the integration of modern fashion industry chain, and realize the professional market of clothing to build an innovative business mode.

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China is the largest clothing consumer in the world, and is also the largest garment producer in the world. With the pfer of manufacturing to the global low-cost regions, production costs have generally increased, and garment enterprises in developed countries as the main export markets are generally threatened by shrinking external demand and increasing costs.

The dual pressure of export and cost has prompted Chinese garment enterprises to accelerate their pformation, from "OEM" to "OEM" for others, to create their own brands, from relying on exports to opening up the domestic market. Chinese garment enterprises are looking for new opportunities for development in the crisis.

The clothing specialized market is one of the important display platforms in the sales channels of clothing brand enterprises. China's clothing professional market is numerous and distributed widely. It has played an irreplaceable role in the recent 20 years.

After more than 20 years of development, although the clothing market has unique advantages in the field of clothing sales, it is also facing severe challenges and its original advantages are gradually weakening.

Take Liuhua business circle as an example, although Liuhua business circle occupies a pivotal position in the Chinese clothing market, but with the increase of land, rent and labor cost in Guangdong, the price competitiveness of the former Liuhua business circle has been greatly reduced and the cost advantage has been weakened. In the Internet age, the fashionable style has been spread all over the world overnight, so that the function of the original fashion window in Liuhua business circle has basically been lost.

It is urgent to break through pformation.

In the era of accelerating the pformation of China's garment enterprises to create their own brands, there is a growing need for changing the clothing professional market from a single garment wholesale function to a brand display platform with multiple service functions.

That is to say, in the concept of market management, the concept of "Rent Collecting" from landlords to the research and development of operators, pay attention to the maintenance and publicity of market image, attach importance to the pformation of supporting services to operators; in the market function, from paction to customer service, brand display, fashion experience, exhibition and exhibition, in China, whether wholesale brand or brand clothing has entered the era of brand competition, the price competition is the only competitive tool to pform the branding business competition.

Therefore, the introduction of a pillar brand clothing enterprise with a perfect brand system and a growing enterprise that urgently needs to improve the present situation and strive to expand the layout of the business, and enter the specialized market of clothing are the direction of the development of Guangzhou international garment exhibition and Trade Center, and also the trend of the future development of the clothing specialized market.

Two, the clothing brand operation 5I system is a systematic operation mode for the sustainable development of clothing brand enterprises.

Today, brand management and consumption can adapt to branding.

There are few clothing brands that demand, conform to the purchasing consciousness of the Chinese consumer market, and master the law of brand development.

Why? Because China's clothing enterprises lack a brand systematic operation mode that can adapt to the current situation of Chinese clothing brand consumption market and the current situation of Chinese garment enterprises.

The clothing brand operation 5I system mode from the brand identity recognition system MI (enterprise brand "heart"), behavior recognition BI (enterprise brand "hand"), visual recognition VI (enterprise brand "face"), space recognition SI (brand "body"), product recognition PI (brand "soul") provides a systematic, leading and excellent fashion brand operation mode for enterprises.

Extract clear and clear brand core value, brand positioning, brand personality charm, brand core identification and their dialectical relationship.

The apparel brand operation 5I system integrates the limited resources of clothing enterprises through systematic analysis and overall planning to integrate the abstract brand concept MI into the maximum internal management standard system, product development requirements, and the brand name, visual image, behavior recognition, spatial identification and product identification that are easily perceived by the target audience. It strengthens the "uniformity" and "difference" of the apparel enterprises to the interior, and provides a systematic and efficient operation mode for the brand building, management and marketing system innovation, brand expansion and product development, so as to reduce the management cost, improve communication efficiency and execution power, and enhance the internal operation ability and external competitiveness of the apparel enterprises.

Three, the establishment of modern fashion industry chain integrated innovation system is the core competitiveness of Guangzhou international clothing exhibition and Trade Center.

The specialized market should establish and improve an integrated system platform for brand enterprise's systematic construction and development.

As a platform for the development of modern fashion industry, the international fashion exhibition and trade center integrates the relevant resources of the whole industry chain, giving full play to its advantages of being close to the market and mastering market dynamics, helping the enterprises enter into the clothing brand 5I system as the guidance, establishing a perfect brand system, grasping the brand development law, understanding the international information, establishing sales channels, and completing the metamorphosis development of the brand quickly and effectively.

In the venue of the Guangzhou Trade Fair Liuhua exhibition hall, which occupies an important position in the world trade and has a floor area of 150 thousand square meters, that is, the Guangzhou International Fashion Exhibition Trade Center venue, we have set up an international fashion information research office, a designer Exchange Club, a designer studio, a brand operation promotion center, a designer copyright trading center, a fashion news center, a fashion publishing center, an e-commerce, investment and financing, financial services, etc., in line with the clothing brand development, a complete fashion fashion modern industry chain integration innovation system, and a brand operation system to promote brand incubation, making it a brand purchase base that is integrated with the international market and displayed in China.

(1) brand incubation as the core, to provide customers with high-end all-round brand services.

Guangzhou international garment exhibition and Trade Center, starting from adapting to the needs of brand operation and grasping the law of brand development, focuses on building a brand systematic operation mode combining the current situation of China's clothing brand consumption market and the current situation of Chinese garment enterprises. It mainly embodies four functions: one is the function of theoretical innovation, the other is the function of R & D design, the three is the function of brand display and promotion, and the four is the function of fund support. Three.

We should give full play to the leading force of the market, support the development of the brand, and push the Chinese garment industry towards China's design and creation.

Brand operation center.

Assist in upgrading and pformation of enterprises, establish brand operation system, and quickly establish sales channels in China.

For the vast number of enterprises to create China's fashion brands to provide brand design planning, brand terminal management, brand operation management and other comprehensive training services, truly meaning the famous brand.

The establishment of Guangzhou international garment exhibition and Trade Center has become a platform for upgrading and pforming Chinese fashion brands.

The international designer club introduces international and domestic outstanding designers to build the core foundation of fashion brand operation, to create an international fashion trend release and information platform for designers to come in and go out, providing a think tank and consultation for brand research and development.

The international fashion trend research institute, which integrates the global fashion force, has made the Guangzhou international fashion exhibition center become the birthplace of the international fashion and fashion trend. It has grasped the discourse power of fashion information, and established Guangzhou as the fashion core foundation of the world's sixth fashion capital after Paris, Milan, London, Tokyo and New York fashion capital. It is the vogue of the fashion trend.

Designer studio and copyright trading center. The purpose of fully supporting the introduction of designer Studios is to establish a service platform for clothing design in Guangzhou international fashion exhibition and Trade Center. By encouraging designer intensive shops, creative design services and copyright pactions will be provided to merchants and purchasers in order to achieve the pformation of design results.

Fashion News Center.

Set up a multi-dimensional Fashion News Center, gather modern media such as TV, print media and network micro-blog circle to disseminate the latest and most popular fashion information to the world, and create the right to speak on the international fashion stage of Guangzhou international fashion exhibition and Trade Center.

(two) with cultural heritage as the commanding point, Guangzhou international fashion exhibition and Trade Center will become the global center of fashion culture and brand culture.

The Guangzhou international fashion exhibition and Trade Center has inherited the profound cultural implications and international influence of the Canton Fair to create a new era of fashion industry. It has set up an integrated innovation system for modern fashion industry chain and innovates the business platform of the garment industry.

The world's fashion brands converged from many brands to brand orientated, brand oriented and aspire to become a trade platform for international brands to enter the Chinese market and domestic brands to the international market.

The fashion publishing center is upgraded from the original Sino Soviet friendship building, one of the eight major red buildings in China. On the basis of maintaining the original architectural style, it is equipped with large T stations and various cutting-edge technology and performance equipment.

Regular international fashion week, international fashion trend release, famous brand publishing, Summit Forum, all kinds of fashion design competitions, popular information and other industry activities have become the Chinese fashion culture experience center, creating the international fashion discourse power.

According to the requirements of the modern international trade center, it embodies the comfort and trend of modern shopping, and carries the thick culture of Liuhua exhibition hall, creating a pleasant and atmosphere business environment, giving rise to the brand noble and bright charm.

(three) build a modern and innovative business operation platform based on brand growth and development genes.

The Guangzhou International Fashion Exhibition Trade Center changed the traditional professional market operation mode to single trade, the carrier is mainly physical stores, and the paction mode is mainly based on the original "three cash" (cash, spot, spot), and is committed to building an operation system focusing on value-added services and sustainable development.

The Guangzhou international fashion exhibition and Trade Center continued to write the brilliance of China's first exhibition. It pioneered the professional market in China and set up a special exhibition area.

Solid and online double drive. Guangzhou international fashion show trade center has a large number of well-known brand shops, is a guarantee of consumer confidence.

With the help of huge industrial advantages, we can instantly communicate the global information trends and stimulate the brand's innovation power through the simultaneous opening of online stores for businesses and the seamless docking of tangible and intangible markets.

We are studying the successful cases of e-commerce at home and abroad, and discuss with e-commerce partners about cooperation.

- "five unification": unified functional planning, unified service management, unified management team, unified supporting services and unified financial support.

Taking advantage of scale, integrating resources, providing world-class business environment, logistics, one-stop settlement and investment and financing services, catering supporting services at the international level management services, is the fundamental guarantee for the establishment of Guangzhou international fashion exhibition and trade center to build a modern fashion industry chain integrated innovation system platform.

The modern fashion industry chain integrated innovation system platform established by Guangzhou international fashion exhibition and Trade Center will provide system guarantee for the promotion and development of all the brands, and will also upgrade the garment market in the future.

The only way to go