Prospect Of Pre View Clothing Retail Enterprises

It is difficult to realize the organic coordination of the parties involved in the quarterly retail project management and to collect complicated and complicated retail project management information by relying on the traditional Pyramid organization and management mode for non closed loop retail management. It is also difficult to reasonably balance the internal resources of the enterprise so as to effectively monitor the funds, progress and quality of various projects.

Because

Because of the large scale of seasonal investment, short sales cycle and many personnel involved in the retail industry, there are many problems to be solved in management.

For example:

1, the retail project quarterly management process and environment are more complex, the risk of failure or delay is aggravated, and the management level needs to be improved.

How to strengthen the schedule management control of planning tasks?

2, the early stage decision making, approval, implementation and maintenance of the apparel retail project lack of a complete management technology system running through the whole life cycle of the project. How can we achieve the concurrent dynamic real-time management of multiple projects?

3, the clothing retail project has large investment season, short sales cycle, and involves a lot of funds. It emphasizes the effectiveness and timeliness of the use of funds.

How to effectively monitor and improve the early warning mechanism, monitor the return on investment of funds, and control the profit earned value of existing stores in real time?

4, cross regional investment projects are distributed across the country, with scattered geographical locations and high cost of communication. How can we know the investment and progress information of quarterly retail projects in time?

5, in the development stage of scale, branding and standardized operation, the growth mode is changing from the speed scale to the emphasis on efficiency and market segmentation. How can we find a multi-level retail project management mode suitable for enterprise group applications?

6, project history information query is difficult, project related documents are confusing and missing phenomenon is serious, successful experience can not be accumulated and shared. How to strengthen enterprise knowledge management, information sharing, and excavate Jinshan from data information?

To sum up, the use of advanced retail project management technology is the best choice to solve the plight of enterprises.

Modern clothing marketing is no longer the work of a department responsible for sales within an enterprise, and has become the work of the entire company. Marketing has begun to drive the vision, mission and strategic planning of the entire company.

With the increasingly fierce market competition and the grim situation of the homogenization development of the garment industry, a series of working methods and working processes such as business management, planning and operation, logistics and distribution, terminal services, inventory management, resource integration, and so on, need to be continuously refined and innovated with the development of economy, the changes of the times and the changing position of the brand in the market competition.

The commodity plan management mode is composed of three core technologies, namely, the commodity demand forecast analysis system, the futures order planning management system, and the commodity control management system. It is the path to achieve the annual business plan of an enterprise. It guides a company to adjust the demand of the customers from the analysis of customers' needs, and dynamically adjusts the commodity combination strategy, sales tracking method, promotional activities, and terminal logistics command system. Through the technical analysis and perfect plan of the stock commodity reserve and other operational indicators, combined with the efficient operation management system of the enterprise, it can ensure that the right commodity can be provided to the customer at the right time and at the right price at the best time, and at the same time, it achieves the established enterprise economic performance index.

Modern management defines the annual marketing plan of an enterprise as follows: in order to achieve the goal of enterprise management, the comprehensive plan that guides all the production and operation activities of the enterprise is a series of action plans formulated in order to achieve the expected business objectives. When the supply exceeds demand, that is, in the mature market environment and the fierce competition in the same industry, the marketing work becomes particularly important.

Therefore, we must take into account the comprehensive plan of organization, production, marketing and commodity management, rather than simply discussing how to complete the sales quota decomposition plan. We should not only discuss how to work out the goals of various departments, but also study how to achieve the goals. Only in this way, can the plan be meaningful, and the merchandise plan management is precisely the path to achieve the annual business plan.