Online Shopping Luxury To Find A Way To Break Through

With the rapid development of domestic economy in recent years and the gradual popularization of online shopping, Online shopping luxury No longer so far away. For most online shoppers, it is perfectly acceptable to spend thousands of yuan or even tens of thousands of dollars on the purchase of a product that they like. But in fact, these are precisely the main factors restricting the online shopping of luxury goods.

As we all know, generally speaking, luxury goods refer to the international first-line and second-line fashion brand goods. As fashion accessories, there are subjective factors, and there is a great possibility of return. For example, the size is not suitable, the object and the picture are biased. At the same time, the domestic credit system is not perfect, people are more concerned about security issues, the authenticity of goods, online shopping follow-up services and so on. Therefore, this is why luxury sales have been relying on offline stores for many years. Even today, with the development of the Internet, the proportion of luxury sales still depends on physical stores, and Internet sales still have great room for development.

If we combine online and offline, can we solve these problems? What should we do?

Expert advice: you can locate the website. Brand management Company. Mainly responsible for the introduction of foreign brands. And these websites have special sales themes, and the theme shopping mall is a new vertical shopping mall in China, and the way to break through is different from other websites. It is based on a certain type of luxury goods, such as bags and bags, mainly in bags and suitcases, supplemented by other categories. The reason why it is so positioned is to stand out quickly in a chaotic market in China, and in luxury goods, luggage and bags are the most recognized luxury items for domestic consumers, because luggage and bags are more practical and durable than clothing and accessories. Most consumers are getting started from bags when consuming luxury goods. At the same time, there is no size problem in bags, which can avoid a lot of replacement problems due to improper size and inventory backlog. At this stage, we focus on package, vertical positioning and marketing strategy, which is easier to be recognized by consumers in the market. We want to be the leader in high-end fashion bags. If consumers want to buy high-end and fashionable bags, they will think of your website. This is our first stage goal. At the same time, we also believe that we can provide consumers with more choices in this field, not only limited to the category of conventional luxury goods, but also some other designer brands and many foreign minority brands. We will extend vertically around the category of bags and introduce more brands. Because for consumers, the provision of more appropriate choices is the embodiment of services.

At the same time, let it be a collection of online and offline three-dimensional shopping platform. Not only has its own online shopping mall, but also has its own line. Physical store In this way, consumers can rest assured both in terms of service and reputation. Consumers do not need to worry about the fictitious nature of online shopping, nor do they need to tangle the authenticity of goods. Plans to set up a physical store, through the combination of online and offline sales network will be covered throughout the country.

Of course, this involves money and can attract some more powerful investors. And the premise of our new entity store is that the total revenue of the previous one or the previous stores is in a relatively benign condition. We focus on infrastructure, and constantly improve and optimize our products and services to support our consumers.