Analysis Of The Basic Issues That The Apparel Industry Should Take Into Account In The Electricity Supplier Market

Experts point out: Apparel Retailing The electricity supplier can be divided into four stages, and these four stages have obvious characteristics. The first stage standardization is the extreme standard of goods, suitable for online sales, the most typical is Dangdang and excellence; the second stage quasi standard category, 3C commodity comparison standard, but the service is a bit complicated, including shoes, second waves can be thought of in the achievement of Jingdong; the third stage is personalization; the fourth stage is no standard, so far, the whole e-commerce, including the whole new format is basically mature.

According to the relevant data reports from 2007 to 2012, experts predict that the market size will reach 47 billion 900 million this year, and the growth rate of the apparel retail market will be 55%. Last year, the growth rate will be 81%, and the growth rate will decrease.

At the same time, retail Online retailers The market will be bigger and bigger, leading clothing B2C, fan, Mcglaughlin, Masa Marceau, Meng Ba Sha, Monroe, top grade discount, fashion uprising, Xiu Xiu net, Olegno, and LAN mu. On behalf of China's online retail 80% Taobao TOP10 category, women's clothing, cell phones, card, men's wear, online games, women's shoes, recharge, digital and accessories, bags, children.

Through the sharing of the above data, we can see that e-commerce has grown through a long period of development, and our electronic commerce mode has become diversified. The e-commerce industry chain and participation role have been constantly extended and expanded, and e-commerce capabilities are becoming more and more perfect.

After a long period of exploration, e-commerce enterprises began to pursue closer relationship with customers, not only to provide consumers with the functional needs of products, but also to provide emotional value needs, so companies and products began to pursue unique market positioning, hoping to bring a value combination to consumers. Our e-commerce activities are becoming more frequent. This is the 2 era I think.

In this regard, the experts believe that the further deepening of e-commerce activities will smoothly enter the 3 era.

Experts like reporters pointed out: from information display, to the whole network promotion, to instant interaction, to mobile payment, to after-sales service, e-commerce should be a one-stop platform for solving the problem, and combining product and sales with new development ideas. Especially with the emergence of mobile Internet, a large amount of fragmentation time has become the main channel for information acquisition. E-business based on mobile Internet and mobile Internet has also become a blue ocean that traditional enterprises have not yet opened up. When we enter the 3 era, we must pay more attention to the development of the Internet, and the fashion design will also appear more frequently in the Internet.

At the same time, experts suggest that garment enterprises can consider putting some clothing design styles on the Internet to play the market. If the online reflection is good and the order is more, we can also produce in large quantities. Make regular changes to the online store for the physical store. T-shirt Printing several prints according to their own style evolution, in the physical store effect will not be bad, maybe we can participate in group buying or other modes to sell our clothing, in this changing era, is to maximize the use of resources.

When it comes to traditional enterprises how to look at electricity providers, experts suggest that traditional brands must think clearly about several issues when they enter e-commerce: first, if you want to do well in e-commerce, do you want to transfer stock or increase sales volume? Second, do you regard e-business as the retail channel on the Internet, or is your company's long-term strategic investment layout? Third, do you need to implement price policy or brand strategy? Fourth, do you want to do direct sales or do online distribution?

The enterprise must have a long-term plan, what to do and how to do it must be clear. If these four problems are not clear, experts suggest that businesses should not set foot in the field of electricity supplier first.