Footwear Businesses Are Joining The Electricity Supplier, And The Retail Market Is Expanding Again.

In the face of the strong attack of electric business, footwear retailers are throwing in.

E-commerce platform to find a way out.

Experts pointed out that footwear retail electricity suppliers can be divided into four stages, and these four stages have obvious characteristics. The first stage standardization is the extreme standard of goods, which is suitable for online sales; the second stage quasi standard category, 3C commodity comparison standard, but the service is a bit complicated, including shoes, second waves can be thought of in the achievement of Jingdong; the third stage is personalized; fourth stage is no standard, so far, the entire e-commerce, including the whole new format is basically mature.

According to the relevant data reports from 2007 to 2012, experts predict that the market size will reach 47 billion 900 million this year, and the growth rate of the whole footwear retail market will be 55%. Last year, the growth rate will be 81%, and the growth rate will decrease.

At the same time, the retail electricity supplier market will be bigger and bigger, the leading B2C in China, the shoe net and the customer. It represents the category of China's online retail 80% Taobao TOP10, women's wear, women's shoes and bags.

Through the sharing of the above data, we can see that e-commerce has grown through a long period of development, and our electronic commerce mode has become diversified. The e-commerce industry chain and participation role have been constantly extended and expanded, and e-commerce capabilities are becoming more and more perfect.

After a long period of exploration, e-commerce enterprises began to pursue closer relationship with customers, not only to provide consumers with the functional needs of products, but also to provide emotional value needs, so companies and products began to pursue unique market positioning, hoping to bring a value combination to consumers. Our e-commerce activities are becoming more frequent. This is the 2 era I think.

In this regard, the experts believe that the further deepening of e-commerce activities will smoothly enter the 3 era.

Experts like reporters pointed out: from information display, to the whole network promotion, to instant interaction, to mobile payment, to after-sales service, e-commerce should be a one-stop platform for solving the problem, and combining product and sales with new development ideas.

Especially with the emergence of mobile Internet, a large amount of fragmentation time has become the main channel for information acquisition.

E-business based on mobile Internet and mobile Internet has also become a blue ocean that traditional enterprises have not yet opened up.

When we enter the 3 era, we must pay more attention to the development of the Internet, and the fashion design will also appear more frequently in the Internet.

At the same time, experts suggest that shoe manufacturers can consider putting some product design styles on the Internet to play the market. If the online reflection is good and the order is more, we can also produce in large quantities.

To make the evolution of the regular online shopping to the physical store, the effect will not be bad in the physical store. Maybe we can join some group buying or some other modes to sell our shoes. In this changing era, we must maximize the use of resources.

When it comes to traditional enterprises how to look at electricity providers, experts suggest that traditional brands must think clearly about several issues when they enter e-commerce: first, if you want to do well in e-commerce, do you want to pfer stock or increase sales volume?

Second, do you regard e-business as the retail channel on the Internet, or is your company's long-term strategic investment layout?

Third, do you need to implement price policy or brand strategy?

Fourth, do you want to do direct sales or do online distribution?

The enterprise must have a long-term plan, what to do and how to do it must be clear. If these four problems are not clear, experts suggest that businesses should not set foot in the field of electricity supplier first.