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    Jeans King Ma Jiezhang: "Stir Fried Squid" Fried Chao Business Tycoon

    2012/7/24 15:21:00 55

    JeansMa JiezhangCowboy Cloth

    "Stir fried squid" fried Chao business tycoon


    When 15 years old was fired by the boss on the first day of work, no one expected that the poor boy who was only 15 years old would become chairman of the board of directors of Hongkong Jia Ning Na group and Hongkong.

    Jeans

    King, Shenzhen has entered the mainland as a base camp and has expanded its business to the whole world.


    Getting involved in garment making and becoming "jeans king"


    Ma Jiezhang was the first representative of Hong Kong businessmen who invested in Shenzhen in the early 80s of last century. It also led a large number of Hong Kong people to invest in Shenzhen and other places in Guangdong.


    In 1949, Ma Jiezhang, 7 years old, went to Guangdong with her parents from Chaoyang, Guangdong.

    The whole family lived in a small wooden house in the slums of Hongkong, and fell asleep in a dream from a small attic, and there were still scars on the chin.

    At the age of 15, Ma Jiezhang graduated from junior high school and worked as an apprentice in a sweater factory where his mother worked.

    The first day he went to work, he didn't know anything. He asked his mother's work how to do it. He was caught by his boss and thought he was playing with no intention, and he immediately fired him.

    When Ma Jiezhang comforted his mother, he said, "one day I will open a factory ten times bigger than him."


    The second job is the Apprenticeship of jeans tailors.

    Astute Ma Jiezhang quickly became a skilled worker, sewing jeans in the workshop during the day, sewing at night, working 18 hours a day, earning 300 yuan a month.

    After two years of work, apart from paying part of the family allowance, he also saved 1500 yuan.

    He is eager to change the fate of his own work, and he can't wait to start his own business.

    He used the money to rent the next floor shop, bought two old clothes making machines, and then approached the factory to collect the raw materials. First, the cowboy cloth was distributed to the housewives for processing.

    Such family processing was done for three years. He earned a good price from it. The scale of the shop was expanded year by year, and the profit was about 100000 yuan, and the number of hired workers reached 250.


    Then Ma Jiezhang introduced direct processing to foreign businessmen through brokers, reducing intermediate links and increasing profits.

    So he bought land to build a house and built a l million square meter garment factory to enter the ranks of Hongkong garment makers.

    Later, he established businesses in the United States, Canada, Holland, France, Thailand, Hong Kong and Macau and other countries and regions, and formed a group of Hongkong based on jeans, zippers and buttons.


    Ma Jiezhang's oath was not lost. His factory was dozens of times larger than the factory that fired his boss, and was also known as the "king of jeans".


    Entering the restaurant makes home cooking all over the country.


    Chaozhou cuisine is renowned for its bright and tasty taste in the global Chinese world. But who can imagine that the first Ma Jiezhang to make Chaozhou cuisine into the country is the country.


    In 1988, Ma Jiezhang set up the first large-scale foreign restaurant in Chaozhou, Shenzhen.

    In fact, Ma Jiezhang set up a Chaozhou restaurant in Shenzhen, which dates back to the early 80s of the last century, which is now the Golden Hotel of Chun Feng Road.

    The staff of Jin Bi hotel still remember the red scene at that time.

    During the meal time, the hotel was full of traffic, not only local people, but also people from all over the country.


    After setting up shop in Shenzhen, Jia Ning Na has set up branches in Guangzhou, Vancouver, Thailand, Hainan, Kunming, Chengdu, Shanghai and other places, all over the world, becoming the first Chinese food multinational catering group.


    "Jia Ning Na" is the name of "fellow townsman" in Chaozhou dialect.

    The success of Jia Ning's Chaozhou cuisine is due to its unique characteristics. The feelings and promotion of Chaozhou businessmen to Chaozhou cuisine is also an important driving force for Chaozhou cuisine to spread all over the world.

    That is to say, Ma Jiezhang created a brand of Chaozhou cuisine and made Chaozhou people all over the world a salesman for Chaozhou cuisine.


    All over the country, the Chaozhou restaurant has become a steady source of profits for Jia Ning and has been expanding everywhere today until now.


    "Shenzhen is a base camp investing in the mainland".


    After making jeans in Hongkong, most of Ma's investment is concentrated in Shenzhen, from Chaozhou restaurant to Jia Ning square, and then to Southern China industrial raw material city, which leads to the successful pformation of enterprises.


    Ma Jiezhang was the first Shenzhen businessmen to invest in Hong Kong.

    In 1985, he began to adjust his strategy to shift investment from Hongkong to Shenzhen.

    This move led to a new leap in his career.

    Beginning in 1985, Ma Jie Yuan invested 5 million yuan to set up a garment factory in Shenzhen, and increased to 30 million yuan in second years. Then he took part in investment in shoesmaking, hotels and entertainment industry, and developed 300 thousand square meters of industrial village in Baoan county.

    Under his guidance, a large number of Hong Kong businessmen crossed the Luohu bridge and came to Shenzhen to "nugget".


    In 1991, Ma invested more than 1 billion yuan to build a good friendship Plaza, located near ShenZhen Railway Station.

    The total area of the project is nearly 140 thousand square meters, and the whole building is made up of four towers. It integrates commerce, office, housing, leisure and entertainment. It stands in the same position in the Luohu architectural complex.

    Some people think that the train stations are crowded, but dirty and messy. The low grade Gaestgiveriet Hotel may be able to survive, and the development of high-grade projects may not be appropriate.

    Many people do not understand why Ma Jiezhang alone sees this plot in so many good spots to choose from.

    Until recently, the subway was opened, the railway station square and Renmin Road were pformed, and the value of the plaza was fully released. Only then did they get a taste of Ma Jiezhang's courage to invest in that year.


    Investing in Hua Nan City is a masterpiece.


    Southern China industrial raw material city, which invested 2 billion 600 million yuan, is another big project invested by Ma Jiezhang in Shenzhen. It is also an unexpected project.

    Many people have two doubts: first, how does Ma Jie Zhang's strength and relationship in Shenzhen make such a remote land? Two is to do it.


    Real estate, short and fast projects are many, why did he want to engage in industrial raw material city?


    But Ma Jiezhang still persuaded 5 Hong Kong businessmen, including Zheng Songxing, Sun Qilie, Ma Weiwu and Liang Manlin to invest together.

    Ma Jiezhang has been immersed in the manufacturing industry for many years, and is familiar with the industrial structure in Southern China. He knows well the supply channels of various industrial raw materials and the value in the manufacturing industry, so he can discern the business opportunities.

    His views chime in with those of several Hong Kong businessmen in the manufacturing industry.

    At present, the first phase of the project has been put into use in 500 thousand square meters, and the 5 major industrial raw materials markets such as textile and clothing, leather and leather products, hardware and chemical plastics, paper packaging and printing, electronic components and computer accessories are attracting a lot of investment.

    This once again proved Ma Jiezhang's vision and charm.


    Profile


    Ma Jiezhang, chairman of the board of directors of Jia Ning Na.

    He is currently a member of the CPPCC National Committee, standing committee of Guangdong provincial CPPCC, President of Shenzhen International Federation of overseas Chinese businessmen, vice chairman of Shenzhen CPPCC, President of Chaozhou chamber of Commerce of Hongkong, vice president of Shenzhen foreign trade association, etc., and has won the 2003 year's bronze medal of Hongkong copper Bauhinia.


    Boss story


    People familiar with Ma Jiezhang know that Ma Jiezhang does not like luxury. He often eats congee and plain food. His only hobby is singing and learning songs. He will practice repeatedly in order to learn a new song. Sometimes, no one in the office will sing in his throat.


    Golf, especially playing table tennis.

    If a guest can play a few table tennis matches with him, he will be happy to pull his shoulders and become friends.


    Honesty and trustworthiness are the secrets of Ma Jiezhang.

    In the early days, he started a business with a German businessman, who asked to see the contract second days in the morning.

    When reaching a conclusion, the company secretary is off duty.

    Since the Secretary had no cell phone at that time, there was no telephone in the family.

    Ma Jiezhang had to fiddle with the typewriter himself.

    The whole evening was hard to knock out a contract.

    On the second morning, he sent the contract to the guest's hotel on time. The German businessman saw this crooked contract.

    Ma Jiezhang told me honestly that the contract was not slept overnight.

    The German said the contract was irregular on the surface, but the contents were concise, and the figures were not wrong.

    Just signed it.

    Because of this twisted contract, the German has been Ma Jiezhang's business partner for decades, and has become a good friend.


    Ma Jiezhang has gained considerable support from the business community for his good reputation and his way of doing things.

    In the early 70s of last century, the US government imposed a quota system on clothing in Hongkong, but he got the quota of 100 thousand jeans from the government at the same time, which accounted for a considerable part of the quota in the whole territory.

    Even if he later suffered losses in real estate, he left South Africa to start his business again. Because of his credibility and reputation, he got a large number of orders from American customers, and quickly got rid of the shadow of the real estate failure and restored his vigor.


    Mrs. Tang Li, who lives in Luohu, has always remembered such a thing.

    One day in 1998, when she and her friend went to Shenzhen's Chaozhou restaurant, there was a fire near the store. A responsible person in the shop calmly commanded the evacuation of customers and employees.

    She kindly reminded the customer not to pay the bill. The man said, "life is more important than money. You don't have to pay the bill!" she admired the last man who had pulled out. Later he realized that he was the boss Ma Jiezhang.

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