Top Shoe Industry In Italy Enters China Market

"On the basis of retro, with the unique opening design and a small amount of concise accessories is the trend of 2008-09 autumn winter women's shoes.

The extreme romanticism style of decoration, simple and soft appearance design and mysterious and deep light and shadow effect become the mainstream characteristics of men's shoes in this period.

24 well-known manufacturers of shoes in Italy came to Beijing to show new efforts to develop the Chinese market.

In order to publicize the design, manufacture and promotion of trade for men and women shoes in the Chinese market, the Beijing Representative Office of the Italy Foreign Trade Commission and the Italy Footwear Association will hold the 2008 autumn winter men and women footwear exhibition and fashion show at Raffles Beijing Hotel in Italy on 27-29 March 2008.

Officials of the Italy Foreign Trade Commission, the Italy Footwear Association and 23 Italy footwear brand manufacturers will show to many traders and wholesalers in China to promote Italy's leading technology and products.

PREMOLI, an expert on fashion trends in Italy footwear industry, introduced to the media and Chinese traders the fashion trend of men's shoes in the autumn and winter of 2008/2009, especially showing the outstanding women's shoes style, unique openings and exterior design, supplemented by a small number of concise accessories to form a fashion trend in the next autumn and winter season.

On the other hand, the new design breakthroughs are concentrated on the in-depth study of manufacturing materials and the perfect combination of traditional classics and modern technology in the selection and production process.

During the event, famous brand manufacturers from Italy demonstrated their products with the highest international fashion standards during the exhibition.

In addition, they will actively engage in close contacts and negotiations with domestic businesses, with a view to expanding the scope and depth of their cooperation.

In addition to the benefits of the business, the event will also bring an unprecedented fashion festival to the domestic footwear and fashion industry and ordinary consumers.

Mr. AntoninoLaspina, the chief representative of the Beijing Representative Office of the Italy Foreign Trade Commission (Chinese Name: Lai Shiping) said that the Italy Foreign Trade Commission (I.C.E.) will work closely with the Italy Footwear Association (ANCI) to better promote Italy's footwear industry to enter the Chinese market, and will launch more activities in China, including various exhibitions, fashion shows, and fixed, long-term exhibition platforms.