The Hometown Of Chinese Shirts -- Yiwu Chen Chen

Yiwu's business is flourishing and its market is flourishing.

The small commodity market attracts the merchants from all over the world with the economic characteristics of low price, variety, information and reputation.

Dachen town of Yiwu has become "China".

"Township", has 580 clothing enterprises, has international advanced, domestic first-class production line 1600, only produce 600 thousand shirts, and products accounted for 10% of the total market share of the domestic market.

Development stage:

1, at the beginning of 1990s, Dachen relied on the first mover advantage of the Yiwu market, and the shirt enterprises sprouted everywhere.

From 2 to 1995, Dachen shirt enterprises have experienced the survival of the fittest and the adjustment and reorganization.

Dachen town has greatly enhanced the competitiveness of its products in the international market by developing the strategy of "looking at the international market, improving efficiency to science and technology, developing with quality and promoting industrialization with information technology".

Characteristic:

1, focus on creating and grafting brand management.

2, many enterprises try to brand extension in the process of development.

3, export is active.

4, clothing town strategy, government support.

Advantage brands and enterprises: La Sha, able Li, Jin Wu, Ao Ge and so on.