High Inventory Or Trigger The Breakup Of Capital Chain Of Garment Enterprises

26, was informed that, at present, China

The operation mode of the industry is shifting from extensive to meticulous, and over time brand expansion and other long-standing problems are gradually exposed. High inventory phenomenon has emerged in many enterprises, which has affected the cash flow of enterprises and even led to the fragmentation of enterprise capital chain.

Analysts pointed out that although extensive production has accumulated a lot of production capital for Chinese garment enterprises in the past, it has caused many problems, such as demand amplification, product category subdivision, unclear brand positioning and so on.

"At present, the phenomenon of high inventory has been revealed in different clothing fields. The high inventory of Lining, Metersbonwe and Hai Lan home is particularly prominent."

According to introduction, from the financial data provided by enterprises in 2011, Lining's inventory amounted to 1 billion 130 million yuan, accounting for 15.5% of total assets. Metersbonwe's inventory was about 2 billion 550 million yuan, accounting for 29.8% of total assets; Hai Lan's inventory amounted to about 3 billion 860 million yuan, accounting for 56.82% of total assets.

Not only that, the number of stocks of seven wolves, nine bru kings, Semir and other brands is also high.

At present, some clothing enterprises have taken measures to control the accuracy of demand and deal with the remaining stock in multiple channels to curb the continuous occurrence of high inventory. For example, the fourth quarter order meeting released by Lining in 2012 showed that the order amount and order volume had a 20% decline. Metersbonwe started the sale of discount stores and the promotion of network sales from 2011.

"These measures can solve the urgent need of the enterprise, but it is not a long-term development strategy."

According to the analysis, the distribution mode of "brand dealer retailer" is widely used in the sales channels of Chinese clothing enterprises. Agents often order more goods for goods to be discontinued, and brands store more commodities for replenishment. The "illusion" of the two sides' demand has caused pressure on the stock.

In addition, the lack of information technology in the supply chain links makes the resource sharing and reaction speed of supply chain far insufficient.

Analysts recommend that enterprises build advanced supply chain information systems to achieve effective management of the entire supply chain, such as EPR management system can help enterprises to integrate information.

After the development of enterprises to a certain scale, we can consider building software R & D departments to improve the informatization process.