Shenzhen Shopping Center Clothing Store "Downsizing"

"The shopping center is eaten by" this business classic language seems to have been implemented in Shenzhen.

Recently, a lot of people who like shopping mall will find that more restaurants and entertainment shops in SHOPPING M A LL will be opened up.

Shops tend to lose weight.

In the industry view, this is the "sequela" brought about by the rapid development of e-commerce in the retail industry. However, there are also insiders who believe that it is wise for the shopping center to prepare for the adjustment of the format to attract passengers because of the worry that the business may decline in the next one or two years.

Dining Entertainment has become the new favorite of shopping centers?

Recently, if Shenzhen citizens walk into some shopping centers, it may feel that the proportion of food and entertainment has increased: C O C O P A R K is negative for the first place, the Star Plaza is basically dominated by light food and restaurants; the two level clothing store on the coast city has disappeared quietly, instead of a well-known hot pot shop to be opened, and a new entertainment project called Mai Mai music factory on the four floor is dedicated to tailor private records for the citizens who like singing.

This is not everyone's pure feeling, but the proportion of restaurants and entertainment shops in shopping centers has increased over the past year.

Nanshan District, a large shopping center responsible person said, compared with the same period last year, the number of main shops in the field more than three, all are restaurants.

A person in charge of a shopping center in Futian District confirmed to Nandu reporters that the SH O P P IN GM A LL had the fastest growth in catering business this year, and the overall contribution rate exceeded that of department stores and clothing categories.

Professor Wang Xianqing (micro-blog), director of the Circulation Economy Research Institute of Guangdong University of Business, believes that the shopping center industry is in the stage of rapid development. After the period of blind development, the specialization and differentiation of S H O P-P IN G MA L L will appear more clear trend.

The increasing number of restaurants and entertainment shops will have a "gathering effect" for shopping centers, which will greatly benefit the future development of shopping centers.

In addition, many restaurants and brands also want to enhance their image through shopping centers. Now many chain catering enterprises are only willing to enter shopping centers and do not consider other places. This is also a major reason for the rapid expansion of shopping centers in restaurants.

"Sequelae" on V S "rainy day" theory

For Shenzhen shopping center catering and entertainment phenomenon, Shenzhen retail business practitioners have their own different views, of which "sequela" theory and "wise move" theory has been supported by more people.

Shenzhen business veteran Wang Biao believes that because of the impact of the electricity supplier, the market demand has changed significantly. The "change flag" of the shopping center is a "sequela" brought about by the commercial electronization. "I think the electricity supplier has the biggest influence on the clothing industry, especially the fast selling brand of many garments, and takes the Internet as the main selling position, and the phenomenon of consumers buying clothes on the Internet is also increasing. This is an important reason why the clothing store is constantly losing weight in the shopping center.

With the development of Commerce, consumers are paying more and more attention to the experience of shopping. The increase of catering and entertainment services on the one hand shows that the consumption structure of the public is changing, and consumer demand will produce corresponding services. On the other hand, it can be seen that these items are not available to consumers at present, such as viewing, buffet and so on, consumers must be present to experience, and these stores have the characteristics of specialization and uniqueness, so the support of customers will be more and more open.

However, there are also reasons for Shenzhen retail professionals to explain why Shenzhen shopping centers are heavy dining entertainment and light clothing from the perspective of reducing future risks.

The head of the shopping center believed that, from the second half of last year to the present, whether the supermarket department store or shopping center, although the year-on-year growth has increased, but the growth rate has slowed down, and from the first half year's report of many retailers, the prospect of business in the next year or two will be kept in a lot of variables, and the performance is likely to decline further.

Under such circumstances, the catering industry has a low rent contribution rate, but it can maintain quite a lot of popularity. It can not only increase the consumption stickiness of customers, but also keep the occupancy rate of shopping centers, so it is advisable to take precautions to make changes.