Fashion Group Performs Fashion Show In Xiaozhou Film Television Cultural Industrial Park

From desolation to recovery, from disintegration to prosperity

The square world withers and prospers

Lost exploration and inheritance

The sprouts on the withered branches of the frost have pushed away the dust of history. They have been pregnant with dreams since ancient times

At the press conference, the magnificent and distant folk music of erhu and female singing came from the dark night, and the women in Chinese clothes seemed to walk beside the mottled ancient wooden wall, full of light and shadow, quiet and solemn

July 23, no compromise fashion The group's [Roots withered] theme clothing media conference opened a time journey and a dream of revival in Xiaozhou Film Television Cultural Industrial Park. From desolation to recovery, from disintegration to prosperity, through the sadness and loneliness of "withering", waiting for the flowers to bloom in the fields of "glory", you and I have witnessed a revival and baptism of traditional culture, learned the charm from the depths of history, untied the feathers of the years, those amazing at the end of the time, and the spirituality integrated into the blood lines, all took root in this night and never dried up.

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At this clothing conference, Sun Huaibin, the deputy secretary-general of the China Textile Industry Federation, the press spokesman, and the president of the Textile Economy Research Institute, together with many industry guests and media reporters, appreciated the oriental fashion festival that integrates traditional culture, and shared the artistic vision and customs of "withering" and "glory", ancient and modern, life and rest.

The spirit of tradition is condensed by withering and glory

With the theme of "withered" and "glorious" series, this [root withered and glorious] clothing conference draws on the ideas and spirituality of oriental culture, and outlines the moving figure and elegant appearance of clothing with exquisite and fresh artistic strokes.

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"Kurong" means a journey to seek roots, a dream of revival, and a ray of traditional soul. Breaking away the fog of time, the "Ku" series seems to place you in the thick and quiet illusion of "withered vines, old trees, crows, small bridges, flowing water and people". It takes modern elements such as dead branches, bark, lotus canopy, cotton and linen as design themes, draws inspiration from every tree and grass, and penetrates the texture of fire smoked and nostalgic fabrics and the simple and natural outline, With ultra modern artistic techniques, it conveys the beauty of failure and deformity, and presents the endless vitality behind a school of withered and empty ink feelings.

Suddenly, the spring wind blows again. The extreme withering may be the beginning of prosperity. "Rong" originates from the revival of Chinese culture, and also comes from every mountain, river and flowing water in this land. It draws ideas and inspiration from the classic and meaningful historical culture and interesting contemporary art, from the inside and outside of a copper coin to the natural shape of an auspicious gourd, forming the exploration and root of beauty. The "Rong" series, which is outlined by classical elements, takes its delicate and complex silk, Suzhou embroidery and leather as design elements, and presents the inheritance and butterfly change of traditional oriental culture from the magnificent artistic outline and details processing. The beauty of classicism is rich and colorful, which is expressed in the mind, and the flexible and delicate fashion texture also appears on the paper with full blossom.

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In this regard, the founder, Ms. Fang Yilin, sincerely expressed that, "We have always hoped to create a group of works, so that they can pass on the eternal beauty, pass through the taste of different ages and time, and provide a peaceful spiritual place for the world, not only to evoke people's reverie about the ancient history, regain the spiritual wealth left by the ancestors, but also to let the Chinese symbols of each historical era penetrate into the blood of contemporary fashion, so that All national elements can retain the temperament and voice of the ancients, so as to penetrate the power of the works and trace back to the cultural blood of the Chinese nation that has been flowing for thousands of years. "

After the conference, Sun Huaibin, Deputy Secretary General of the China Textile Industry Federation, press spokesman and Director of the Institute of Textile Economics, also spoke highly of the conference and encouraged it to move from Guangzhou to Paris to Milan to the world, he said, "This fashion show shows the brand's pursuit in every way. The music is dominated by erhu and supplemented by piano, which just reflects the brand's inheritance of Chinese traditional culture. At the scene, we hardly noticed the model's performance. Only groups of flowing clothes were engraved in our minds, which is the highest level of fashion performance. Here, we not only saw the Chinese nation The hope of the brand is to let the root of Chinese culture regain vitality and make it a strong force based on the forest of world culture. The brand is carrying the historical mission of promoting Chinese traditional culture to the world stage. "

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President Xu Guoying also interpreted and recognized the oriental brand culture and product concept in a professional way, "First of all, this press conference combines the root of Chinese culture and advanced fashion culture. Moreover, it reflects the distinctive individualization and differentiation of clothing. It is very exquisite and exquisite in style design, color pattern, and fabric workmanship. Combining manual embroidery with modern sewing, it shows the market value and fashion competitiveness of the brand, and is the true transmission of traditional oriental culture It also responds to the call and trend of national cultural development and prosperity. "

Yao Rongbin, president of Guangzhou Garment Association, also expressed surprise, "Every time we watch the scrupulous release show, it will bring us new surprises and appreciation. This move comes from the brand's persistence and pursuit of Chinese traditional clothing culture, as well as the meticulous belief and pursuit of Dong Wang, President Fang and many designers for this cause. We also hope that we can go better and better on the road of inheritance, development and innovation."

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Xie Meng, vice chairman of Guangzhou Zhengjia Plaza, said, "I have also made a lot of efforts and preparations when choosing to be honest. To be honest is to support China's traditional culture. I felt very shocked after watching this show. I saw dedication, humility, style, professionalism, and civic responsibility, and I hope to go further and further in the future journey."

Wang Changjun, the chairman of the Group, said frankly when summing up, "We sincerely hope to create the clothing products that will nurture the cultural rejuvenation of the Chinese nation "As the theme, we want to awaken and find the wisdom and beauty of our nation, and integrate the Chinese symbols on each of our clothes into the blood of contemporary fashion. We hope to become a brand that can shoulder national responsibilities and move the world. Although the road of inheritance is hard, we are glad that we have not given up in every way. We hope everyone will continue the culture of this nation with us Mission. "

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Classical revival is fresh in inheritance

Revival is not retro, inheritance is innovation. It injects fresh fashion blood into traditional culture and integrates with the life beliefs of the times. This is the way to stick to "withering and prosperity" and the "oriental dream".

"Through the theme of Ku Rong, we hope to integrate Chinese style into the pulse of world fashion". In the process of innovation, Fang Yilin always sticks to the essence and feelings of traditional culture, "At present, facing the invasion and influence of foreign cultures, Chinese traditional culture is gradually disappearing, and the young generation is lost in the fault and dislocation of culture. As Chinese descendants, the treasures of Chinese classical culture should not be forgotten and marginalized, and we have the obligation to spread the essence of the 5000 year long civilization and its cultivated national blood. We are gratified that at present Through Paris Fashion Week and other activities, people began to wake up to the fact that the beauty of Chinese culture is so inspiring and enduring. "

For this reason, the Group has always been committed to innovation in the process of inheritance, and has continuously cultivated traditional culture and technology, integrating them into the growth context of world fashion and into the spiritual beliefs of the changing times. "We draw on the traditional cultural connotation according to the theme, integrate it into the contemporary habits and understanding of clothing, let each clothing tell a story, inherit a feeling, entrust a sense of beauty, win with silence, and reshape the delicate and rigorous oriental life style."

It is the original intention and soul of the group to take the oriental classical culture as the foundation, artistic edification and inheritance of ancient crafts, return to the original appearance of oneself, change people's habits and solidified thinking, and spread the oriental aesthetic lifestyle. Fang Yilin has always been deeply exploring and interpreting the mysterious and profound cultural elements of the East and the interesting fashion inspiration. With a free and unrestrained and advanced taste, an open and inclusive mind, and exquisite artistic persistence, Fang Yilin combines the mysterious and profound cultural elements from the East with international fashion. Through collision, collocation, and combination, he draws the spirit and essence of the classical East, Integrating the contemporary spirit and fashion blood, the Chinese culture has grown, penetrated and spread in the changing times, and has never stopped, melting the past and forging the present, creating a new and unusual style of clothing art.

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Seeking Roots in the East and Tracing the Way of Life

Some people say that spirit has roots, and culture also has roots. Its roots are deeply imprinted in the soil that accompanies day and night. However, people living in this eastern homeland are gradually full of confusion, confusion and impetuosity. The roots of our traditional civilization and spirit are withering and crying.

We believe that the root is there and the soul is there. Looking back at the moment, when the ancient civilization of the thousand year old country was gradually forgotten, when the land no longer nurtures all creatures, when poets are unwilling to sing with emotion, when painters cannot splash ink with their hearts, the root of Chinese traditional culture is gradually receding in the baptism of time, with ups and downs. And we are willing to take cultural revival as the soul, fulfill the responsibility of inheritance, stick to the original intention and soul of the brand, deeply love and bury ourselves in it, and strive to find the root of Chinese culture with the cultural feelings and boldness of perseverance and integrity, so that the broad and profound way of etiquette, wisdom and life can be rooted in this warm land, Rooted in the pulse of this impetuous era, rooted in the ideological footprints of the young generation, it will never be exhausted.

It seeks its roots by "withering and prospering", asks questions for life, and makes art last forever. This is not only respect and awe for traditional culture, but also attachment and pursuit for classical art. The journey of seeking roots is continuing in the Forgotten Oriental Exhibition Hall, which is subordinate to the fashion group. Here, from wood carving to Song porcelain, from Suzhou embroidery to Longjing, from wax jewelry to lacquer painting and hand painting, these old crafts full of oriental classical flavor seem to tell us that the Forgotten Oriental Life Museum is not only related to those traditional and exquisite women's clothes, but also comes down in one continuous line with our long forgotten oriental heritage life, which is a custom and revival of lifestyle, Not only in clothing, but also in penetrating, deducing and restoring all the aesthetic qualities and cultural feelings in life.

In Fang Yilin's view, the essence of cultural inheritance lies in art rather than in form. Compared with the traditional ancient clothing, Fang Yilin has more creatively interpreted the new way of life of classical technology, "On the basis of inheriting the ancient culture such as Suzhou embroidery, we have integrated the fashion, concept and cross-border elements of designers to re create. The oriental classical culture we present is not a dull object, but a lively space art, such as a fitting room in the shape of pupae into butterflies, a wood floor with ink splashing effect, an ancient style pond with half a gourd shape, and a ceiling with auspicious clouds flowing gracefully We hope to inherit the essence of oriental culture with multiple functionalities, various craft works in different fields, and multi-level visual sensory experience, incubate the emotional touch under commercialization, and let visitors feel the real world. "

It is reported that the Forgotten Oriental Living Hall covers an area of more than 400 square meters. It has integrated natural history, sightseeing, display and sales. With the display of famous ceramics, old clothes and hats, zither and green lights, it reflects the cultural heritage and continuity of China for 5000 years and creates a remote atmosphere of the ancient East. In addition to sightseeing and appreciation, the Living Museum organizes activities related to folk art every month, so that guests can have a closer dialogue with tradition and touch the outline of art.

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