Olympic Marketing Tips: Sports Brand, Electricity Supplier, Retailing Industry

The London Olympics are about to start.

Electricity providers and retailers have already launched the first round of Olympic promotions.

In the recent visit, reporters learned that the branding force took advantage of the situation to push the marketing, and the department store was closely related to the Olympic Games to promote consumption.

Brand store sports brand takes the lead

Key words: Limited Edition

In recent years, the sports brand that has not been promoted vigorously and has a low frequency has finally sounded the horn of promotion in July.

With Lining and new brun as the main sports brand, integrating Olympic elements into the product design of this season, we strive to push the Olympic marketing to the end.

A Lining shopping guide introduced, Lining launched the shooting, table tennis, badminton and other sports as the main sports shirt, contains Olympic elements.

These cultural shirts with Olympic elements will enter the hot season when they are listed.

Now, except for shooting.

There are a few more, others are out of stock.

There are several new retro running shoes specially designed for the Olympic Games in the new Bai Lun store in Qianmen commercial pedestrian street.

Shop attendants introduced that half a month ago, the Olympic series products went to shop sales, though they were limited in style, and pricing was not expensive, so consumers liked it very much.

One of the Olympic five ring matching running shoes has been sold out.

In addition to sports brands, big international players are also reluctant to play the games.

The reporter saw in the MCM store of Xinguang world that his classic backpack has newly designed the Olympic style and placed it in the most prominent position in the window.

Reporters stayed in the MCM shop for 5 minutes. Most customers would ask the Olympic limited amount backpack after they arrived.

The salesperson of the store said that the Olympic backpack is a limited edition, and many customers are buying it.

Reporters saw that in just a few minutes, two Olympic backpacks were sold.

Reporters learned that the real interest in the products of this London Olympic Games is some foreign friends and collectors of Olympic products, most of which are aimed at Olympic products rather than marketing activities.

Department stores upgrade activities to promote consumption

Key words: Olympic guess

The summer shopping craze finally started at the end of July, and the department store industry, which had been in the doldrums, finally began to exert its strength.

Recently, reporters visited various shopping malls in Beijing, and found that many brands have hidden mystery through a series of promotional activities launched by the Olympic Games.

In the Beijing department store, the "cheering 2012 gold medal Lianliankan" campaign was launched.

A salesperson from a shopping mall told reporters that during the event, a total of 500 yuan was purchased on the same day to buy the Olympic guess card, and the number of gold medals won by the Chinese delegation was ranked.

After the closing of the Olympic Games, 9 winners were selected from the guessed consumers and won the final award.

In addition, the halls shopping center also launched this month's "hot events guiya runner up guess" activities.

Unlike previous activities, the mall has greatly upgraded the difficulty of winning the prize.

The Beijing department store's raffle is heavy.

If you want to enter the final award, you need to spend 500 yuan to win the competition card, guess the number of medals, draw the final award three stages.

The reporter then asked if a number of shoppers were interested in participating in the lottery. They seemed to have no sympathy for the Olympic competition.

A woman said, "the process of activity is too complicated, and the attraction of the award is not very attractive to me.

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Electricity price war smoky

Key words: price war

Various marketing activities around the Olympic Games have gradually entered the climax, and the involvement of electric business enterprises is becoming more and more extensive. Amason (micro-blog) China, Jingdong mall and suning.com (micro-blog) will all be exposed in London Olympic Games.

A few days ago, the price encirclement and suppression of the Jingdong mall by Tmall (micro-blog), suning.com and Amazon China jointly failed to work, and Jingdong mall changed its previous passivity and took the initiative to stir up the war.

Jingdong mall CEO Liu Qiangdong said that in the second half of the year, Jingdong mall will set off the largest, the most tragic and the most comprehensive price war in the history of e-commerce.

As the most important marketing period in 7-8 months, the Olympic Games will become the main theme of the Olympic Games.

Another battle field.

Reporters saw that Amazon China launched the Olympic marketing on the 9 th of this month.

From July 9th to August 12th, it launched the "London tour, the world, Amazon Olympic Games".

Jingdong mall launched the promotional activities of "Olympic equipment and Jingdong ready" after the celebration month.

As the main competitor of Jingdong mall, suning.com launched a campaign to blow the Olympic assembly on the 21 th of this month.