There Are Huge Business Opportunities And Challenges In The Baby Garment Industry.

With the advent of the new baby boom, the development of "baby money" is very good. Recently, the street baby shops are everywhere, and businesses are pushing into baby products.

Trying to get a slice of this field.

Some children's shoes and clothing brands also launched baby shoes and baby clothes. In the future, this market will develop rapidly.

First, the baby industry will usher in the golden period of development.

2012 is the year of dragon, and the number of children born in China in the year of dragon will be 5% more than that of the year. This year, China's "dragon baby" is expected to be more than 17 million. It is estimated that at least 36 thousand yuan will be spent on infant products before the age of each newborn. Therefore, this year's business opportunities for newborns will exceed at least 612 billion yuan.

Data show that last year, the size of China's maternal and child market exceeded the record "1 trillion", and the sales scale of China's mother infant market maintained a rapid growth of about 15%.

In the future, the economy of mothers and children will double by 5 years. It is estimated that the size of China's maternal and infant products market will reach 2 trillion in 2015.

We can see that the "money" scene of maternal and child supplies is considerable.

Two, businesses rush to eat baby products market.

The brand of pregnant and infant terminals has accelerated the pace of "enclosure".

With the development of the baby and baby industry, the terminal brand of pregnant and infant children has accelerated the pace of market development. In the more prosperous streets in China, we can see more and more one-stop pregnant children's thematic shopping malls and terminals.

Shop.

Terminal stores like Harold babby brand are 300-400 square meters and have more than 100 brands.

Harold babe brand Ho said that in the next three years, harrow Babbitt's terminal stores in Fujian will reach 100.

Children's shoes and clothing brands enter the field of pregnancy baby products.

The "80's" young parents have become the new force for the rapid development of the baby and baby products market. Do not let the children lose at the starting line. They are already or are about to give birth to the parents of the Dragon sons and daughters.

China's baby Industry Association estimates that infant consumption accounts for 30% of the total household expenditure.

It is seeing the infinity of the 2012 baby boom.

Some children's shoes and clothing enterprises are ready to go to the field of baby products, adding baby shoes and baby wear products.

In the field of children's wear, Spain's fast fashion brand ZARA also introduced a classic and comfortable Mini baby wear.

In the brand of children's shoes and clothing, some businesses have already taken the lead step by step, focusing on the market of baby and baby products.

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Three. Children's clothing is a highly potential category.

Sullivan, an American consulting firm, released an analysis report that China's infant clothing market has achieved rapid growth in recent years. In 2010, the market size reached 34 billion 800 million yuan, and the compound growth rate of 2006-2010 reached 17.6%, higher than that of the overall market of Chinese clothing.

China's infant clothing, cotton and daily necessities market has maintained a strong growth momentum, and the total market capacity is expected to reach 227 billion 980 million yuan by 2015.

According to the Research Report of frost Sullivan, the market of clothing and cotton products for Chinese 0-3 year old infants has reached 34 billion 790 million yuan in 2010. It is estimated that in 2015, the infant clothing and cotton market in China will continue to grow at a rate of 19.7%, which is higher than the average growth rate of children's clothing.

AI Bado pregnant baby store salesperson told reporters that the newborn clothing, especially the summer baby vests and shorts, are selling well, and parents usually come back with three or four sets.

Among so many baby products series, baby children's clothing is one of the most attractive categories.

Four, children's children's clothing market "opportunities and challenges".

Sullivan pointed out that with the continuous growth and development of national brands in recent years and the entry of foreign brands, the market will become more mature and standardized, and the market concentration will be further improved.

In addition to traditional department stores, brand stores, baby products stores and large infant chain stores, some innovative retail models will also emerge and gradually be accepted by consumers, such as infant online retail brands combined with online and offline, a large number of C2C infant clothing cotton net shops.

At present, there are no brands or enterprises that have enough scale or influence in the market of baby clothes in China. For businesses, there will be opportunities and challenges in the future.

Although the development of pregnant and infant children's clothing is getting higher and higher, China's pregnant and infant children's consumption market is huge, so long as we can grasp business opportunities, everyone will get a cake in the future market.