Shanghai'S New Seven Pu Clothing Market In China'S Ten Major Apparel Market

In 2012, it was Shanghai new seven Pu.

After ten years of development, the market has reached a new starting point.

Since its inception in 2001, relying on location and resource advantages, and with the call of Cheap Road Road market, Xin Qi Pu is committed to creating a modern garment market.

After more than ten years of branding development, we insist on constantly innovating and perfecting the management mechanism of the professional clothing market, with the focus on merchants as the core to create high quality service concept. Today, the new seven Pu has gradually developed into the gold medal sign of Cheap Road's clothing market in Shanghai, and has become one of the ten most influential clothing professional markets in the Yangtze River Delta.

Under the new pattern: new Qi Pu strengthens the sense of social responsibility development

With the opening of the new ten year development chapter, with the glorious history of China's clothing brand incubation base and the outstanding market of China's textile and clothing business for 20 years, the new seven pools will be faced with the new pattern of innovation and upgrading of the Chinese clothing market, the Yangtze River Delta region's economic integration and the new metropolis of Shanghai's internationalization. What kind of role will it play in the new historical situation with what kind of management ideas to adapt to the development of the new situation?

Hu Lingying, general manager of Shanghai new seven Pu Industrial Co., Ltd. believes that the new seven Pu will have a brand new start.

Based on the basic construction, we will carry out the integrity management and the standardized service to the actual implementation. We will carry out the research on brand promotion and management innovation as the new subject of new Qipu. We must continuously seek truth and innovation, work hard and solid, and strengthen our management consciousness, strengthen brand publicity and attach importance to the construction of spiritual civilization. Only in this way can we maintain the advantages of the new seven Pu and continue to develop.

As the Fifteenth National People's Congress of Zhabei District, Shanghai, Hu Lingying will push ahead with the social responsibility construction of new seven Pu. No matter for the market, the external or the whole industry, the new seven Pu will play the role of the leading garment market, undertake the arduous mission of creating a harmonious modern clothing wholesale atmosphere and shaping the healthy development order of the industry. Based on the continuous improvement and optimization of its own market, it will promote the upgrading of Cheap Road and even the domestic garment market, conform to the trend of accelerating the construction of the cultural industry in China, and gradually achieve the shaping of the brand and quality culture of the garment market in the new era.

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Release social responsibility report, new seven pools write a new chapter

2012 is the first year of the new ten year's new year. The sword of the new business strategy is the first report on social responsibility.

From the 10 years' development thinking of new seven Pu, and the elaboration of the responsibility mechanism of staff, safety, management, service and society, this article makes a conclusion on the development course of the brand development consciousness of the new market in the first stage of wholesale market and the successful development of brand awareness in the Chinese garment market.

When the new seven Pu was built, a brand oriented, professional and fashionable business idea always ran through the overall situation of Shanghai's new seven Pu clothing market. The new market looked at the clothing market from a unique perspective, and firmly believed that the high quality brand product is the core of the market management.

The perfect combination of three brands, clothing, market and agents has made the brand clothing wholesale market of the new seven Pu professional.

On the road of brand building over the years, the new Chi Pu market has scientifically established a set of brand introduction and promotion strategies that are in line with market positioning, attracting excellent agents, establishing brand management concepts, expanding sales channels, integrating cultural marketing, and gradually forming a unique brand culture of the new seven Pu Market.

Different from other markets, the new seven Pu clothing market takes quality as the guide and adjusts the assessment criteria based on brand strength, popularity, quality, service system and management level to eliminate small and poor business operators.

In a short span of ten years, it has become Shanghai's most prestigious, most popular, largest volume and most widely distributed clothing wholesale market, laying a new leader in the industry.

As one of the ten major clothing market in China, the new seven Pu has gained the social honor of "China garment brand incubator base" in the 10 years development process.

With the brand management consciousness and a series of supporting policies, the new seven Pu promotes many successful merchants from small wholesalers to provincial agents in eastern China, and has successfully pformed their own brands and even multi brand strategies. The new seven Pu chamber of Commerce has been set up by the excellent business organizations of the new seven years, so that the chamber of commerce can better play a leading role in market management and new and old businesses.

It is reported that Fan Degui, President of the new Shanghai chamber of Commerce, was named the "2011 civilized and self-employed industrial and commercial household in Shanghai" in March this year, which has strengthened the confidence of new seven Pu merchants to take the road of brand development.

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Over the years, the new Cheap Road has successfully promoted the development and prosperity of the whole business circle with the successful concept of wholesale market.

In addition, new year Pu Pu also works with the win-win consciousness of "going out and bringing in" every year, and works with Jiangsu, Anhui, Zhejiang, Guangdong and other places as well as the wholesale market of South Korea's Seoul east gate to realize the exchange and interaction of multi management ideas, and to promote the deepening cooperation and healthy development between the wholesale market of clothing, the market, and the sales channels outside the market with a win-win outlook.

Hu Lingying is confident of the new ten year's "business mission". She believes that stabilizing business order is an important business policy for the 2012 year.

On the basis of stability, expand market brand, enhance the quality of merchants, enhance the strength of merchants, and achieve the opening goal of 10% annual growth of management companies in 2011.

Speaking of the new "social mission", Hu Lingying said that in 2012, from the macro level, it will continue to practice the idea of "sharing the fruits and fruits of enterprise development with the society" and give full play to the social responsibility of "new seven Pu love fund". On the microscopic level, the assessment of energy conservation and consumption reduction in the market will be perfected, so that energy consumption will decline on the basis of 2011.

Take it from society and give back to society.

In the important mileage of the new ten years development, Shanghai new seven Pu clothing market will accumulate excellent resources of clothing brand, and build a national brand clothing alliance center with high quality and high efficiency.