Textile Industry: Tracking Market Development, New Areas, Industrial Innovation, Upgrading

Under the background of today's market downturn, enterprises should strengthen cooperation and form strategic alliances to tide over difficulties. They should closely follow the market and open up new fields, motivate employees, enhance their sense of responsibility and sense of belonging, so that they can truly dominate the business.

Future competition is no longer a simple competition between enterprises and enterprises, but a competition between industrial chains and industrial chains. So, Textile enterprises The innovation alliance of textile industry should be set up as soon as possible to promote industrial upgrading and enhance the core competitiveness of enterprises.

2010 at home and abroad Cotton price Soaring, enterprises dare not take long orders and large bills, and worry about the rapid rise of raw material costs resulting in losses. Today, cotton prices plummeted, customers' orders are more cautious, and the high price difference between domestic and international cotton prices has made some customers shrink away and spanfer orders to other countries and regions with lower cost. These two situations have left upstream and downstream enterprises at a loss, and most of them have reduced profits or even lost money. Under such circumstances, how can textile enterprises save themselves? How to improve the business environment and enhance employee confidence?

Under the background of today's market downturn, enterprises should strengthen cooperation and form strategic alliances to tide over difficulties. They should closely follow the market and open up new fields, motivate employees, enhance their sense of responsibility and sense of belonging, so that they can truly dominate the business.

Strengthening cooperation and forming strategic alliances

Future competition is no longer a simple competition between enterprises and enterprises, but a competition between industrial chains and industrial chains. Therefore, textile enterprises should set up an innovative Alliance for textile industry as soon as possible to promote industrial upgrading and enhance the core competitiveness of enterprises.

Some experts suggest that the textile industry alliance can be divided into four systems: knowledge innovation system, independent scientific research institution and teaching and Research University; technological innovation system -- innovative enterprise; knowledge dissemination system -- higher education system, vocational training system; knowledge application system -- society and enterprise. The cooperative mode of innovation alliance refers to the joint innovation behavior among enterprises, research institutes and institutions of higher learning. The specific modes can be divided into leading enterprise driven, cluster oriented and strong joint.

Generally speaking, the composition of upstream and downstream enterprises is from the current situation. strategic alliance More common, such as Tianzhu alliance. But as far as the situation is concerned, strategic alliances can be extended in many ways. For example, powerful enterprises can establish alliances with research institutes, combine production and research, and also bring downstream enterprises with terminal products, so as to jointly develop new products, shorten the product development cycle, increase the market information feedback of new products, facilitate product improvement, cultivate new value-added points, and guide market demand and consumption.

Tracking information and actively exploring the market

Under the current difficult situation, domestic enterprises should more actively carry out personalized customization and differentiated services such as advanced customization to meet diversified market demands and avoid fierce competition with similar products. For export-oriented enterprises, many enterprises' orders have been reduced to varying degrees this year. Reports from various major industry websites also learned that orders for some enterprises have been reduced by 50%, which is very distressing for enterprises.

It is not very realistic for export enterprises to completely convert to domestic sales. The brand cultivation of domestic enterprises needs a long time and more financial resources. It is not accomplished overnight. It needs to analyze and study the market information separately, and subdivide the market, then locate the product according to the market development and demand rule, and not necessarily pursue the highest or the best, but adapt to the market demand.

In conducting market and customer research, according to the regional characteristics, economic conditions and scale, detailed analysis and research are carried out for each subdivided market. For different customers, service strategies are formulated, personnel tracking services are designated, customers are focused, customers' needs are met, and customers' expectations are met and exceeded. Positioning your target customers, subdividing customers into potential customers, prospective customers, customers and business partners, and further analyzing the differentiated management for customers and VIP customers. To study the customer's capital status, the influence ability in the industry, and the ability of the enterprise to grasp the customers, at the same time, we must study the characteristics of the other suppliers' management in depth and carefully, so as to win the competition.

Export oriented enterprises can work hard in the traditional markets such as the European Union, the United States and Japan, and study the characteristics and cycles of imported products. Combined with the above detailed research, we can find suitable product positioning, do a good job in basic work, and then enter new markets and develop new customers.

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Strengthen management and cultivate employees' sense of belonging

Under the background of today's market downturn, how to motivate employees, enhance their sense of responsibility and sense of belonging has become an important part of enterprise management.

If managers want to achieve the goal of staff self-management, we must cultivate their sense of responsibility. When employees establish their own sense of responsibility, they will arouse great enthusiasm in their work, better implement executive decisions, pay attention to work details, and strive for excellence in their work.

For managers, the way to make employees feel responsible is to motivate employees. Motivating employees is not only achieved by money, but also to satisfy the needs of employees as much as possible so that employees can contribute more knowledge. Achieve the realization of self worth. For example, enterprises can strengthen information sharing mechanism. On the one hand, grass-roots personnel provide information to the comprehensive departments, and the comprehensive departments upload information. The grass-roots personnel can provide favorable anticipation, construction and measures to the company's production and operation according to the information obtained, combined with their own work, so that they can really integrate into the production and operation of enterprises, instead of paying attention to only a small part of the work at hand. They should be able to feel the good changes and benefits brought about by the work to the enterprises, which will make the employees feel physically and mentally happy and achieve the highest level of managers' incentive to employees.

In addition, it is necessary to avoid appointments without authorization. If a manager gives a job to an employee, he must give the employee the greatest trust and give the employee the right to let the employee shoulder the corresponding responsibility while accepting the appointment. After giving managers greater room for development, employees' creativity will be brought into full play, and their sense of responsibility will also be enhanced by doing an important job.

From the macro level, the textile industry is in a downturn of market development. The policy support of the state will make the external environment better and slow down some pains. However, enterprises must take their own adjustment into account and improve their internal strength, forcing themselves to adjust their product structure and rely on management to make profits.