Cashmere Industry: The Key Is To Control The Industrial Chain And Value Chain To Form Scale Effect.

In China's clothing industry, it belongs to a single market category. This industry has many commonalities in clothing industry, such as fashion and fashion.

But at the same time, it also has its own unique industrial characteristics, such as functionality and seasonality. In their single market, leading industrial clusters or leading brands often have huge capital and market share, and in many years of market competition, they have formed scale effects, which can control some key points of the industrial chain and value chain to balance competition and monopoly. These characteristics are the main reasons for our interview in Ningxia before the fourth China Ningxia international cashmere fair.

Fortune and leading of cashmere in Ningxia

In July 12, 2012, in a seemingly ordinary conference room called Yinchuan on the upper side of Ningxia Province, the leaders of the fourth China Ningxia international cashmere fair, Ningxia textile and Light Industry Bureau, launched a deep dialogue on the cashmere industry. This speech not only made the reporters see the luxurious lineup of the Ningxia international cashmere fair, but also made a deep understanding of the important position of the cashmere industry in China and the world in the field of cashmere.

Ningxia Bureau of light and textile industry, director of dragon industry, introduced: cashmere industry is a characteristic advantage industry in Ningxia industry. There are nearly more than 90 cashmere processing enterprises in the region, of which 41 are above scale enterprises.

According to statistics, in 2011, more than 60% cashmere cashmere (including velvet strips) in the above scale cashmere enterprises accounted for more than 60% of the output of Chinese carding cashmere, accounting for more than 50% of the output of carding cashmere in the world.

It has been ranked first in the provinces for many years, accounting for 1/3 of the national combed cashmere export volume, 3 million 390 thousand cashmere sweaters, 1 million 500 thousand exports, accounting for 10% of the total exports of the country, and 10 billion 329 million yuan in total industrial output value.

The products are sold to 43 countries and regions such as Italy, the United States, Britain, Japan, Switzerland and France.

Among them, Lingwu cashmere Industrial Park has been upgraded to a state-level high-tech industrial park. The two parks account for 90.38% of the total output value of the cashmere industry in the region.

In addition, cashmere enterprises, represented by the seven major groups such as the cashmere industry, Jiayuan wool industry and Rongchang velvet industry, are leading the cashmere industry in the region to develop rapidly.

In 2011, the seven industrial clusters completed 6 billion 672 million yuan of industrial output value, accounting for 64.58% of the cashmere industry in the whole region.

In the last 500 years of the China Textile Industry Federation's China Textile and garment enterprises' competitiveness in the top 10 enterprises, 10 cashmere enterprises such as BOC, Jiayuan, Rongchang, St. snow velvet and maester have been listed, showing the development level and strength of Ningxia cashmere industry.

Ningxia has developed into an important domestic and international base for cashmere raw materials gathering and processing and cashmere products processing, and occupies an important position in the domestic and world cashmere industry.

Achievements and promotion of the fair

According to international practice, a fair must be nurturing for more than three years to achieve a mature and successful one.

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The China Ningxia international cashmere Fair has been the fourth.

Judging from past achievements, it is clear that the Ningxia China international cashmere Fair has become a highly influential exhibition in the field of cashmere.

The cashmere trade fair was held at the Ningxia exhibition hall in September 22, 2006. From the 15 countries and regions in the United Kingdom, Italy, Japan, Mongolia and other 150 countries, there were more than 800 representatives from cashmere enterprises in 18 provinces and autonomous regions such as Shanghai, Zhejiang, Inner Mongolia, Hebei, Qinghai and so on. The second China Ningxia international cashmere fair was held in September 2008, with 96 exhibitors, including 11 foreign cashmere manufacturers, 52 Foreign provinces, and 23 items signing contracts, amounting to 2 billion 775 million yuan. In from September 3 to 7, 2010, the third China International International cashmere fair was held to attract the masses to visit the masses. It is reported that the first China Ningxia International

According to the relevant person in charge of the Ningxia textile and industrial bureau, the fourth China Ningxia international cashmere Fair will tend to be of high quality and high quality on the basis of the previous three sessions.

Among them, Ningxia's brands include "snow velvet" and the silver cashmere brand, such as "flock", "BROWN ALLAN" and yarn brand Todd Duncan, Jiayuan Chenrong's brand "velvet" and export brand CY; and "Ling Zhou Xue", "pashlan" and famous cashmere enterprises and industrial clusters from various provinces and regions, as well as brands from the United States, Japan and Italy.

In addition, the organizing committee also invited ambassadors and foreign businessmen in China, including Britain, the United States, Japan, Germany, Switzerland, Italy, Canada, Mongolia, Hongkong, China and Taiwan, to participate in the invitation.

The total number of guests attending the festival is expected to reach over more than 2000.

Of course, with the further commercialization, specialization and internationalization of the exhibition, the influence of China Ningxia international cashmere Fair will undoubtedly be greatly improved.

Culture and creativity in art festivals

In the eyes of the organizer of Ningxia international cashmere fair in China, the cashmere fair in Ningxia is not just a city, or just a region. It should be an exhibition in the world.

Moreover, this exhibition is not only an industry, but also a cultural festival.

This festival should include exhibitions, popular releases, forums, salons, competitions and top cashmere cultural exchanges. Of course, it also includes celebrities and celebrities, thus showing the world the dignity and charm of cashmere culture.

Therefore, we can see that the Chinese Western (Yinchuan) costumes and Arts Festival is also held at the same time as the Ningxia international cashmere fair.

　　本屆藝術(shù)節(jié)精彩紛呈：其中，2012中國回族服裝服飾攝影大賽獲獎作品展和中國服飾發(fā)展史攝影作品展《見證·衣著文明的時尚歷程》，用鏡頭展現(xiàn)了多姿多彩的穆斯林服飾文化和中國服裝服飾發(fā)展歷程;香港理工大學(xué)奧運(yùn)高性能運(yùn)動服裝設(shè)計創(chuàng)新展，讓人們領(lǐng)略他們自主研發(fā)的高性能面料制作的運(yùn)動服裝，也開啟寧夏與香港紡織服裝業(yè)交流合作的序幕;國際名牌服飾展，為消費者帶來國際名牌服飾的直銷享受;中國知名服裝設(shè)計師作品展，為藝術(shù)節(jié)帶來了最新的時尚前沿資訊，據(jù)悉，設(shè)計師們將到場與本地企業(yè)交流互動;2012中國電腦橫機(jī)操作技能大賽寧夏賽區(qū)比賽開啟了針織領(lǐng)域的一項重要賽事;中國寧夏“生態(tài)紡織·綠色經(jīng)濟(jì)”論壇和中國西部百貨業(yè)論壇成為本屆展會一個重要的思想交流的空間;當(dāng)然，讓所有人都熱衷的活動當(dāng)屬自治區(qū)女領(lǐng)導(dǎo)時裝走秀及宋祖英領(lǐng)銜

It tells people that fashion is not only closely related to politics and economy, but also that fashion is closely related to entertainment and celebrity celebrities.

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The future and thinking of an industry

In the future vision of the cashmere industry in Ningxia, the goal of becoming the first group in China's cashmere industry is undoubtedly very newsworthy. Of course, the Ningxia textile and light industry bureau is obviously not just putting forward a popular slogan. They have added many thoughtful and deliberate refinement procedures to the concept, such as increasing international cooperation, cultivating high-end brands with international influence, participating in the international market competition, and pferring from the complete industrial chain to the complete value chain.

A set of data placed before us also confirms the important position of Ningxia cashmere on the other hand.

According to statistics: China's more than 2000 cashmere enterprises actually control 93% of the world's cashmere raw materials, while Ningxia cashmere raw materials only account for 2% of the country's total, but the acquisition and circulation and rough processing accounts for more than 60% of the country's total. More than 50% of the world's people, and even people in the industry are so commented: behind every flock are Ningxia people.

For Ningxia cashmere enterprises, they only need to make fine processing of cashmere raw materials at their own doors, and produce the best cashmere in the world.

In the 4 day Ningxia cashmere industry news survey, we found that Ningxia cashmere industry has already had some successful enterprises and brands, but the challenge before Ningxia cashmere has not stopped. There are several mountains before them need to be crossed: first, the control of popular discourse rights.

Although Chinese leading cashmere enterprises have controlled huge capital and market share, they often have beautiful factories and complete pipelines, and have very sophisticated skilled workers. However, their input in the trend of fashion and the ability of independent innovation are obviously not enough.

Second, the expansion of the domestic market.

Ningxia's cashmere enterprises are mainly exported.

In the long term external processing, they have made many advantages.

For example, familiar with foreign brands, often can reach the latest international popularity.

However, they still have a lot of homework to do in the expansion of the domestic market.

In addition, the cultivation of cultural connotation.

A single product brand is easy to produce a contradiction is that its products easily become a functional product, for example, when people think of cashmere brand, the first thing that comes to mind is winter warmth, rather than a culture, a style, or even an identity.

And the sales channel.

Because cashmere has a distinct seasonal character, it is difficult for the shopping mall to take the best place to give cashmere brand, resulting in a high-end image of the store.

In order to create a better sales channel for cashmere brand, we can see that some cashmere enterprises have begun to shift to many categories. However, due to the single operation of many years, their success in restructuring has yet to be tested by the market.

More importantly, although cashmere materials are scarce and precious, Chinese cashmere enterprises have not yet entered the competition stage of high-end market.

The first advantage of Ningxia cashmere makes it possible to occupy the commanding heights first.

But this needs the guidance and integration of the whole Ningxia cashmere industry.