Carmelo Antonini Sixty Million Renew Nike

Beijing time on March 27th, the news from ESPN said that Denver Nuggets all star striker Carmelo Anthony and Nike's Jordan brand renewed a big contract, the total value of 7 years and 60 million U.S. dollars.

The contract was handled by BDA, a sports brokerage company. Anthony became the second largest NBA customer of Nike. The number one is the little emperor Lebron James, while the rookie Kevin Durant is in the third place.

Anthony and James entered the NBA together, and the two were the lucky ones. They all had outstanding talents. It is generally believed that these two people will open up a new era.

But Anthony did a lot of damage to the image after entering the NBA: the 2004 Olympic Games in Athens and coach Larry Brown were in conflict, the US team lost the gold medal, participated in the bar fight, was found in the underground video with the drug traffickers, and threatened the police officers; in 2006, the World Championships were defeated again; the Nuggets and Nicks's group fights were finally banned.

The renewal of the contract shows that his image is improving and Anthony has made some efforts to restore his image.

He played harder, and he scored 26.8 points and 8.6 rebounds in the last season's playoffs. He also performed exceptionally well in the American Basketball Championships, helping the United States advance to the Beijing Olympic Games with unbeaten results. He also invested $1 million 500 thousand to build a Youth Activity Center for his hometown Barr Timo, donated $3 million to his alma mater, and launched some projects to protect children in Denver.

Karl Andrews, vice president of BDA, said they would also help Anthony win more contracts. "Although there has been some disharmony between BDA and Anthony," he said, "but our relationship has improved. We will continue to work hard to help him sign some big projects, just like this time, there will be more."