China'S Textile And Garment Industry Investment Growth, Profit Margins And Risks Coexist

The statistics released by the Qing research center on 13 may show that China has been developing since 2008.

The investment in clothing industry has been increasing. As of the first half of 2012, a total of $1 billion 196 million has been invested in the venture capital investment.

Qing Dynasty data show that China's textile and garment industry in 2008, 16 cases of venture capital investment, disclosed that the investment amount of US $160 million; in 2009, there were 12 cases of venture capital investment in the industry, and the investment amount was 253 million US dollars; in 2010, there were 24 cases of venture capital investment, and 279 million US dollars were disclosed. In 2011, 34 cases of venture capital investment were disclosed, and the investment amount was $305 million.

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From the two dimensions of the investment volume and investment amount of the industry, it has shown a steady growth trend since 2008, and reached the peak of investment in recent years in 2011. Compared to 2010, the investment volume and investment amount increased by 41.7% and 9.4% respectively.

In the first half of 2012, compared with the same period in 2011, the activity declined somewhat. Although the amount of investment reached 199 million yuan, the investment volume was relatively small.

Wang Yixuan, an analyst at Qing Ke research center, said that Chinese garment enterprises are experiencing the pformation of their roles, from the earliest generation production and processing to self built brands.

Fast fashion brands have brought new vitality to the garment industry. With the acceleration of the successful operation and expansion of foreign famous fast fashion brands such as Zara and H&M, fast fashion has become one of the business models of many low-end clothing enterprises.

According to Wang Yixuan analysis, China's market capacity is large and consumer demand is becoming increasingly diversified.

But it is worth noting that China is fast.

The brand does not reach the "fast" in the true sense, and there is a gap that cannot be ignored in brand building, commodity design, supply chain integration and other fast fashion brands abroad.

Such as "high inventory pressure" has become a common problem faced by many fast fashion brands in China.