Clothing Enterprises: Zhejiang Merchants In The Downturn, "Steady Progress"

In the traditional industries of Dushan port in Pinghu, clothing occupies an important proportion.

And the clothing enterprises on this land are mainly exported to foreign trade.

Since the beginning of this year, the European debt crisis has been spreading, and the export of many industries has been seriously affected. Recently, several journalists visited several garment enterprises to find out how to find a way out in the doldrums.

"Steady progress" becomes the consensus of business management

Zhejiang companion industrial Limited by Share Ltd is a leading clothing enterprise in Dushan port area. The company currently employs about 2000 people.

It is understood that the company mainly export clothing processing, although the European debt crisis spread to many enterprises, the order of Yu did not decrease, but increased.

So far, the company has only about 2000000 orders for Down garments.

According to Jin Jianping, Minister of the company's business management department, the number of orders this year is larger than that of any other year. The output value is equal to that of last year and the previous year.

In this regard, Jin Jianping said that the most important thing for enterprises is to develop steadily and expand the profit space in the course of steady development.

Ruifeng Garments Co., Ltd. is also an export garment processing enterprise, Zhu Jinming, deputy general manager of the enterprise, said, as a traditional industry.

It is difficult to pform and upgrade at the same time. We can only explore new ways by keeping export orders and maintaining the normal operation of enterprises.

Maintaining steady development of enterprises through multiple channels

Zhu Jinming told reporters that the US GD company was once a major customer of Ruifeng, occupying about 60% of the company's order.

This year, the gatis company has ended all the clothing sales under the name of the industrial structure, which is undoubtedly a bolt from the blue for Ruifeng.

After this incident, they also realized that enterprises had low ability to resist risks and no initiative.

Last year, Ruifeng set up its own brand operation Department to open its domestic market from e-commerce and open shop.

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This year, they also applied for Jiaxing famous brand to expand their brand awareness.

Zhu Jinming said: "we hope to create a brand by ourselves, slowly occupy the market share, and seek steady development of enterprises."

The company that created its own brand is also accompanied by Yu. It is reported that the brand created by the company has its own business team, mainly based on network sales and wholesale.

In addition to creating one's own

Enterprises generally believe that honesty is the root of survival.

It is understood that this year, Yu Yu received a large number of orders, mainly in the past accumulated business reputation, so that enterprises can develop steadily in the crisis.

Ma Weiliang, general manager of Tianli Garments Co. Ltd., said that before receiving orders, foreign customers paid advance processing fees before processing, and more than a decade of cooperation gave the two sides a good atmosphere to trust each other.

In addition, garment enterprises as a typical labor-intensive enterprise, the stability of employees has also become the root of the stable development of enterprises.

On the one hand, enterprises continuously improve their welfare benefits, and on the other hand, they show more concern for employees from details.

The night before last, the staff room of Tianli company was cut off. At this point, the electrician had come home to rest. After knowing that, Ma went to pick up the electrician to repair the dormitory.

During the summer vacation, the company provides free fruit and drinks to employees and refresh them for their employees.