American Apparel Chain Opens The London Market

"From the United States"

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It is a chain store that drives young people crazy.

It has many stores in New York, Losangeles and Tokyo.

At the time of the 10th anniversary anniversary of the establishment of the brand, Opening Ceremony opened its first store in Europe and brought him rich colors and animal prints to CoventGarden in London.

Opening Ceremony Pop-Up store in London has an area of nearly 280 square meters, located at King Street31 to No. 32.

This Pop-Up includes Olympic themes.

And accessories, such as the new Proenza Schouler PS1 package with glittering gold, and Barton Perreira Sunglasses with gold, silver and copper material.

There are also some of the most popular items in the store, including the Kenzo painted Vans, the animal pattern Keds produced by the small horse skin, and the Opening Ceremony added to the new color matching and male code.

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"We want to open stores in Europe for a long time.

Now our wholesale business here is already very good, and at the same time, it has a very wide base of British consumers on the Internet.

"CarolLim, who founded the store with Humberto Leon, said.

The store has a variety of Norma Kamali new interpretation of the old single product, Kenzo designed to be able to wear a long skirt, Reyn Spooner designed "hello" shirt, as well as Pendleton blanket and bag.

Leon and Lim say they are looking forward to working with new design forces in the United Kingdom, such as Christopher Shannon, Lou Dalton and Henry Holland.

Previously, Henry Holland has designed a brief catalogue of red, white and blue colors for Opening Ceremony, which is inspired by Olympic Games.