The Olympic Games Uniform Was Criticized As A Product Of Militarism.
At the opening ceremony of the Olympic Games, Olympic delegations from various countries
clothing
It is one of the most important points of view.
Compared with the Chinese Olympic costume approved by the "McDonald's", the Olympic dress of the United States is more severely criticized.
US media published in 28 July pointed out that the US Olympic delegation's clothing used a large number of military elements such as berets, brass buttons, double breasted buttons, and so on, conveying strong messages of beautifying wars and advocating militarism.
The article also said that the huge sum of defense spending in the United States is the sum of the 10 countries. Wearing such clothing at the Olympic Games is arrogant and blunting. However, because of the pervasive military culture, Americans have long ignored it.
Written by Paul Richter, associate professor of language and communication studies at the University of Richmond, USA (Paul Achter).
The article says that most of the discussions on Olympic clothing in the United States focus on "made in China" and few people notice the design problem.
In fact, as the Olympic Games are attracted by hundreds of millions of viewers worldwide and have great market effect, clothing has become an important part of every country participating in the opening ceremony to display its global image. Color, style, tailoring, lines and so on are all related to the identity and identity of a country.
For example, American designers used to use white cowboy hats.
The 2012 Olympic uniform designed by Ralph Lauren, the famous clothing brand, is all military elements, such as beret, navy blue, brass buckle and men's double breasted.
"Even without armbands, medals, or badges, it is obvious that these costumes are inspired by the uniform of the US Army and navy."
The article says.
It points out that all Olympic uniform now inherits some elements of religious or military uniform.
A few centuries ago, when realizing that uniform uniforms could inspire credibility, discipline and heroism, many non-governmental organizations began to use uniforms to manage a particular group of people.
Since then, uniforms have gone from the army to the people.
Men's clothing has been largely influenced by military uniform, and fashion has now introduced the "uniform style" into women's clothing.
"Americans have deep feelings about the army and have a long history.
During the Vietnam War, anti war demonstrators would protest with US military uniform.
But now, military uniform has become a fashion trend, revealing a kind of information that worships soldiers and supports the army.
The article said, "we know that athletes are not real fighters, but clothes can convey strong information.
Many fashion critics have always thought that military dress is a problem because they beautify the war and make clothes break away from their real functions and starting points. "Considering that the huge sum of defense expenditure in the United States is ranked in the sum of the 10 countries, many people believe that it is an arrogant and ineffective option to dress up Olympic athletes like soldiers in such a live broadcast of billions of viewers."
The article also points out that some stubborn people say that Jamaica's Olympic costume is also militarized, but Jamaica's clothing is obviously more like sportswear, and its colors and styles are more joyful and relaxed.
Most importantly, Jamaica is not a global military power.
"For most people, they are not concerned about the military uniform style of the Olympic costume, because military culture has been deeply integrated into the American society, and we have long ignored it."
At the end of the article, there is a long string of words expressing dissatisfaction with the obvious link between the Olympic costume and militarism. "Americans have a tradition of praise and affirmation for the army, and the Olympic uniform is the latest example.
They are the products of imperialistic clothing handed down from generation to generation, the product of the history of war in the United States, and the product of the slogan of "supporting the army" in the context of the twenty-first Century war.
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