Business Experts Talk About Marketing In Off Season

Although summer weather is hot, people's desire to shop is reduced, but there are air-conditioners in shopping malls. It should not be the main reason for shopping malls to become off-season. In summer, people have higher frequency of changing clothes, especially women. Summer clothes should be the largest proportion of the four seasons clothing, but why the shopping malls will appear. Low Season ?

It turned out that the sales of shopping malls also had a certain pattern. It would appear in the peak season during the season or major festivals, while other seasons were relatively low season, especially in July and August, which was the low season of sales throughout the whole year. The main reason was that the demand for clothing decreased in summer. Cold weather in northern winter and more clothing for consumers directly result in increased demand for clothes. In summer, most citizens only need one and a half sleeves plus a pair of shorts or a skirt. Moreover, the price of clothes in winter is more expensive. If we can only buy a dress for 2000 yuan in winter, we may buy three sets or four sets of clothing in summer, which makes summer sales relatively small.

In order to increase Sales volume Shopping malls can only work on prices. Through the shopping malls and bustling commercial streets in Xinxiang, we can clearly feel that the sales of the entire clothing market has entered a discount promotion period. Whether it is department stores or roadside stores, most of the summer clothing reaches 50 percent off to 20 percent off, and some clothing even has played 60 percent off or 70 percent off. Even the clothing brands that do not often participate in the promotional activities of the market have also offered preferential discounts.

For shopping malls, sales promotion in this season is also very embarrassing. If we do not promote sales, it is equivalent to hand over the customers to our competitors. But doing activities, facing the sales promotion activities of the whole business department store, has little attraction for consumers.

From a variety of promotional activities, we can see that in the face of the traditional off-season, the major shopping malls in Xinxiang are actively responding and taking the initiative. However, in the face of such an objective off-season environment, no businessman can try to imagine that sales are comparable to the peak season, but only to minimize the gap and maximize the potential customers. To some extent, this is success.

The off-season is the best test for a shopping mall. Marketing strategy During the period, it can actively promote the business market to explore business ideas continuously, and can also eliminate some small businesses in the process of survival of the fittest. Just as the industry said, "take advantage of the peak season, take advantage of the off-season", "rush to increase in the rush season, and reduce volume in the off-season". In this period, marketers need to face consumers who are more tightly attached to their wallet and value more. The shopping malls should have tactical short-term actions and long-term investments to win strategic opportunities.