Clothing Brand Named After Designer (8) - D&G

D&G was launched in 1994 as a deputy line of Dolce&Gabbana and became a popular symbol of European style that young people aspire to. At present, the popularity of D&G has greatly exceeded its frontline brand 。 It is no exaggeration to describe this brand with Guling Ghost. Two brand designers, known as the best fashion duo, have conquered a large number of young people with their alternative fashion styles. D&G is deeply infatuated with the classical romance of Sicily and combines various styles from Italy. Its fantastic combination vividly combines classical and modern styles, giving a strong visual impact. Become a brand that brings vitality and creativity to the fashion circle.

　　 Main card: Dolce&Gabbana

The logo of Dolce&Gabbana comes from the names of its two founders, Domenico Dolce (born in 1958) and Stefano Gabbana (born in 1962). Their fashion shop is headquartered in Milan, and together with Gucci, Prada and other brands, it has revitalized the Italian fashion industry. Domenico Dolce was born on August 13, 1958 in Polizzi Generosa near Palermo, the largest island in the Mediterranean Sea. He began to work as a designer in his father Saverio's small clothing factory when he was young. Stefano Gabbana, of Venetian origin, was born in Milan on November 14, 1962. He first studied graphic design and painting, and then became very interested in fashion. After they met, they worked as assistant designers in a fashion shop in Milan for two years. Later, they decided to open their own design room. Based on the expression and transmission of a strange new concept with great personal taste, the two people came together, started their friendly cooperation, and shared their love for the art and architectural style of the Baroque period. In 1985, they combined the names of two people to form their own company. By appreciating their design products, we can realize that most of the creative inspiration of these two partners comes from Dolce, a Sicilian. Dolce&Gabbana first stood out in the fashion industry by showing their new concept product series with three names at Milan Fashion Show in 1985. The two "duets" made great efforts to achieve this breakthrough. Another important factor for their success, of course, also depends on the recognition of the journalists and audience who watched the show at that time.

This brand is the top representative of the new generation of products marked "Made in Italy", and will soon enjoy worldwide reputation. The first success gave Dolce&Gabbana great confidence, enabling them to continue to create their own fashion brand along their own unique perspective in fashion design. Since then, its product business scope has gradually expanded. In 1988, Dolce&Gabbana signed a contract with Onward Kashiyama to distribute their products to Japan. Just the previous year (1987), Dolce&Gabbana released a series of knitted clothes. In 1989, Dolce&Gabbana's first series of women's close fitting underwear and beach suit came into the market. In 1990, Dolce&Gabbana men's wear products were born. Since then, Dolce&Gabbana has signed a long-term agreement with Genny Group to design the same product series for them. Then Dolce&Gabbana opened several boutiques of popular women's wear. The first one is in Milan, and then in Hong Kong, Singapore, Taipei and Seoul, South Korea.

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　　 Deputy card: D&G

D&G was launched in 1994. As a sub line of Dolce&Gabbana, it continues the spirit of the first-line brand, and at the same time, it also adds humorous and wild elements to attract young people. The wild leopard print was once the representative pattern of D&G and became a European style fashion symbol that young people yearned for. At present, D&G's popularity has greatly exceeded its first tier brands. It is no exaggeration to describe this brand with Guling Ghost. Two brand designers, known as the best fashion duo, have conquered a large number of young people with their alternative fashion styles. No matter in style or color, they look much younger. In terms of design, a large number of elastic materials and bright colors are used to make the clothes fashionable and easy to wear. D&G is also the embodiment of the spirit of young people, representing a free and personalized young style, sometimes with a sense of rebellion.

　　 Designer Introduction ：

Domenico Dolce, Stefano Gabbana designers Domenico Dolce and Stefano Gabbana.

Domenico Dolce was born on August 13, 1958 in Polizzi Generosa near Palermo, Sicily, the largest island in the Mediterranean Sea. When he was young, he began to choose cloth, cut, and tailor in his father Saverio's small clothing factory. Stefano Gabbana, of Venetian origin, was born in Milan on November 14, 1962. He first studied graphic design and painting, and then became very interested in fashion. Before jointly creating the Dolce&GABBANA brand, the two people's life paths were completely different. It was not until they met in Milan that the birth of the Dolce&GABBANA brand was promoted.

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The famous words of two designers, Dolce&GABBANA:

"My dream is to be a tailor, open a small studio, and make beautiful clothes for women. I will have my own regular customers, my own sofa, and I will invite them to drink tea and enjoy the comfortable atmosphere." - Domenico Dolce

"My dream is to work from 2:00 to 2:15 every day, and I will go for massage, shopping and spending the rest of the time." - Stefano Gabbana

　　 Brand Story ：

Domenico Dolce and Stefano Gabbana, two Italians, had a totally different life path before they jointly created Dolce&Gabbana brand. They often followed their father to choose cloth, cut and tailor in a small clothing store within an hour, while the other had nothing to do with fashion until they met in Milan, which led to the birth of Dolce&Gabbana.

Dolce&Gabbana's style is very unique. At the beginning of their entrepreneurship, they not only refused to deliver large garment factories for OEM production, insisted on their own plate making, tailoring, samples and decorative accessories and all clothing, but also only employed non professional models to show off. It was quite unique for the fashion industry that paid attention to ostentation at that time. In the exhibition, classical music, makeup, Mediterranean hairstyle, and the Sicilian style of South Italy run by models with black hair and southern women's figure are often played, which almost become Dolce&Gabbana's unique logo style. Dolce&Gabbana's clothing has always used the black color of Catholic women as the main color, and the religious color of southern Europe has also been transferred to the expression of patterns. In addition to the creation inspiration of Sicily, South Italy, the emphasis on sexy curves, such as underwear style vest tailoring with suits, is Dolce&Gabbana's most typical clothing style. Italian women pay attention to jewelry, which makes Dolce&Gabbana's accessories look very gorgeous. From antique handbags made of fur to knee socks embroidered with patterns, Dolce&Gabbana's design style is very strong. Compared with accessories, Dolce&Gabbana's glasses are low-key, avoiding complex metal decoration, and simple retro design, highlighting the capable metropolis.

The trend of wearing underwear outside in the early 1990s laid the foundation for the retro style of Dolce&Gabbana underwear and swimwear series, and traditional underwear became an important matching item. And its perfume has won many awards, large and small. It is worth mentioning that Dolce&Gabbana is not equal to D&G. D&G is its increasingly popular young brand in recent years. Both of them combine thousands of customs from Italy, bringing dynamic style and creativity to the fashion circle.

　　 Cancellation of D&G brand

The success of D&G is obvious to all in the fashion industry, and even the sales of sub brands exceed that of the main brands. The common view in the industry is that the relative parity of the second brand has shrunk the luxury market of the main brand. When people can buy a brand, regardless of the cheaper products of the main brand and the second brand, most people choose the cheaper one. The name of the main brand Dolce&Gabbana is more complex, while D&G is like the abbreviation of Dolce&Gabbana, which undoubtedly reduces the brand value of Dolce&Gabbana. According to the sub brand theory, when a $300 Dolce&Gabbana dress is hung next to a $3000 skirt of the same brand, consumers must have doubts about the quality or value conveyed by the brand. "Dolce's high-end brand is the embodiment of fashion value, and the lower price brand weakens this concept of consumers," said Jim Taylor, a fashion consumption consultant. In fact, this view of Mr. Taylor has been mentioned in the training for senior officials of luxury companies this week. He believes that today's luxury companies are constantly creating brand stratification, which leads to consumers' purchase doubts. "The biggest trouble for high-end consumers is that one brand provides them with products of different grades and quality," he said at the American Fashion Summit in Utah. On the other hand, Dolce&Gabbana seems to have been affected by its vice brand, and its value in the hearts of fashion consumers is not as good as before. Despite the use of different trademarks and the deliberate distinction between them and other series even in the display of goods, today's luxury brands have begun not to operate them as two brands. Similarly, there are similar examples in H&M. Divided, as a relatively independent series of H&M, has quite a variety of styles and categories, but it has always appeared only as a "youth" series of H&M, and only has some separate concept stores in Stockholm, H&M's hometown. As for the sub line, it's better to leave it to brands that are free and short of money.

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