Fashion Brand Named After Designer (7) - Prada

Brand History

Prada founded its first boutique in 1913. In 1978, this famous brand with a long history was endowed with new development elements and vitality. Mario Prada's granddaughter established a business partnership with Patrizio Bertelli, who had rich experience in luxury product production at that time. The environment of fashion circle in the 1970s changed, and Prada was almost on the verge of bankruptcy. In 1978, Miuccia and her husband Patrizio Bertelli jointly took over Prada and led Prada to a new milestone. Miuccia as Prada President designer Through her talent for fashion, she constantly demonstrates the legend of challenge and innovation. Patrizio Bertelli, a creative entrepreneur, not only established Prada's worldwide product distribution channels and mass production system, but also skillfully combined Prada's traditional brand concept with modern advanced technology. When Miuccia took over, Prada was still a small brand popular in Europe. This kind of family passed down from generation to generation is easy to decline without some innovation and breakthrough. Miuccia looked for new materials different from traditional leather materials. After many attempts, she found nylon fabrics from the materials used by air force parachutes. Based on light weight and durability, the "black nylon bag" became popular.

In the 1990s, minimalism with the slogan of "Less is More" came into being. Prada's simple and uniform aesthetic design coincided with the trend. In 1993, Prada launched a series of men's clothing and men's shoes in autumn and winter. For a while, its men's and women's clothing and accessories became the best style in pursuit of popular simplicity and modern style. At the end of the 1990s, when the trend of leisure sports became feverish, Prada launched the Prada Sport series, which had both functions and popular designs, creating a whirlwind. After more than 20 years of efforts and struggle, this brand has been constantly developing and evolving. Through the tacit cooperation between Miuccia and Patrizio Bertelli, Prada has developed from a small family business to a world-class luxury brand. There are 166 Prada and Miu Miu boutiques directly operated in major cities and tourist attractions around the world. The store located in Lishan Building, Central, Hong Kong is Prada's 170th boutique. These "light green boutiques" perfectly set off Prada's excellent products with their unique design combined with functionality and elegant temperament. Prada Epicenters flagship stores have been established one after another. Their unique style is a new attempt to integrate shopping and culture. Prada Group has owned Prada, Jil Sander, Church's, Helmut Lang, Genny, Car Shoe and other prestigious international brands, as well as the exclusive license of Miu Miu brand. All Prada Group's products are processed and produced under the jurisdiction of Prada Spa in Tuscany, Italy, which is recognized as having the most high-end leather goods and footwear production process and technology. For mass production, Prada's requirements for high quality products are not relaxed at all. The idea of never compromising on quality has become Prada's corporate philosophy. Prada was listed on the Hong Kong Stock Exchange on June 24, 2011.

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Design concept

When the luxury decoration in spring and summer is coming, Prada's design style has suddenly changed to a simple and comfortable style. There is indeed a sense of anti tide and anti climax. Miuccia called the spring and summer series of 2000 "fashion ABC" because she wanted to carry forward the evergreen basic clothes in her wardrobe - sweaters, T-shirts, simple pleated skirts, straight skirts and scarves, and show a kind of lost beauty of sincerity by dressing up with a strong sense of the 70s' literary students and stewardesses. This is what Miuccia said: "This is the only possible thing, elegant, good woman, very fashionable".

Since Miuccia took charge of Prada in the late 1970s, PRADA dress has also begun to add a little fashion design. Until the late 1980s, Prada was still an Italian brand specializing in leather goods in everyone's mind. However, in the "advocating minimalism" style in the 1990s, the simple and calm design style that Miuccia is good at has become the mainstream of clothing. Therefore, Prada, who often uses "uniforms" as inspiration, has designed clothing that has become one of the symbols of minimalism and fashion. Many designers from different cities around the world are Prada leather lovers. Donna Karen of New York also went out with Prada bags in black nylon cloth series. In the past two years, Prada has also vigorously developed some popular styles of leather bags, such as small shopping bags, colorful colors, and easy to maintain canvas materials, which has triggered another wave of popular handbags. In shoe series, Prada has always been in harmony with the design of Xinzhuang, but its style is the leading indicator of shoe popularity. For example, square lasts, wedge-shaped heel metal doll shoes... are all brought by Prada. Prada has become a complete kingdom of fine products from leather goods, clothing to shoes and underwear, and its territory has expanded to the whole world.

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Miuccia Prada is not only the successor of Prada, the world's top luxury goods, but also the leading fashion designer. She began to design Prada in 1978, and held her first women's clothing release in 1989, which immediately caused a sensation. Since then, the men's wear, women's wear and Miu Miu series designed by Miuccia have been released twice a year, which has become an event that can't be missed by global fashion people. Each series of Miuccia designs are at the forefront of fashion. For her, design is a process of continuous trial and innovation, which requires uncompromising exploration and experimental spirit. From this process, a series of truly innovative and impressive design elements were born, which eventually became the contemporary classics of the fashion industry. Miuccia said: "Maybe I have a personality that I want to try the impossible. When I find that something is impossible, that is exactly the direction I want to work hard. I always try to integrate the opposite and inharmonious things together. Moreover, I am usually interested in six or seven different concepts at the same time and try to show them in harmony. What we design and produce is basically when There is nothing in the market before, so every series has been thoroughly researched and examined, and may be modern technology or ancient technology. For example, when we decided to use gold foil, we asked the ancient French workshops to adopt the original production method that they had stopped using. "

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　　Miu Miu

Prada, who started out as a manufacturer of high-grade leather products, was deeply loved by European princes and nobles in the 1920s and 1930s. Prada, the current designer, is good at playing with the duality of clothing, so that cutting-edge popular clothing can play the function of covering and revealing at the same time without feeling abrupt. Miu Miu is Prada's only young brand. Its style is as cute as a little girl, and its naming origin is quite improvisational. Everything starts from the designer Miuccia's nickname Miu Miu. Someone once criticized Miuccia for seemingly putting the most positive, fun and enjoyable designs on Miu Miu. In fact, everyone's criticism is also praise, which is related to the fact that designers have realized a dream of big women and returned to small girls. This is rare, but also related to the skill of designers. In fact, because the brand is so young, Miss Prada can give full play to her childlike personality and her works become interesting. In 1992, Miu Miu launched the second tier young women's wear series to break through Prada's more mature side. In the coming autumn and winter, sportswear continued to be swaggering, with rubber button design, zipper coat and air cushion boots all playing together; In addition, there are also female butterfly tubetop, lace skirt and piping skirt campus look, which are more diversified and bolder than the main line Prada. Let's see how you choose.

Women's wear

When the audience of Fashion Week wrote the trend record of "madman style" on their notebooks, the designer Miuccia Prada was far away from the influence of this design mainstream. On the contrary, the retro look of the early 1960s was shown on Prada's autumn/winter 2010/2011 collection.

Voice of Design: "I remodeled my 1990s inspiration from the retro series, adding pleats and lace. The series are all about extremely simple proportions, minimalist and basic outlines, but also don't forget sexy women's performance." Brand designer Mia Prada said.

Appearance: classic professional appearance in the early 1960s;

Outline: A-shaped and tight, with the hem falling near the knee;

Key styles: hanging jacket, A-line skirt, round ball dress, straight cut single breasted coat, cigarette pants from the bottom to the ankle, and exquisite wrap dress. The series emphasizes knitted clothes, such as twisted knitted coats, dresses, skirts and rib sweaters;

Color: classic camel color, black and Merlot red wine color are the basic colors, as well as bright plum, mustard and pine print patterns; At the same time, there are blue tones - kingfisher, sky blue and Saxon blue, which are in sharp contrast with camel;

Fabric&knitting: plastic leather, wool, cotton cloth, silk, twist knitting, variegated yarn and marten edging;

Printing&inlay: artistic cross grid pattern and zigzag pattern;

Details&decoration: knitted collar with mink leather decoration, knitted pleated lace on the chest, cut collar, rounded hem, black beading;

Shoes: square toe flat shoes with thick heels, pointed thin heels with leather bow decoration, and short medium heels also began to return;

Accessories: cat's eye glasses, knitted headband, patent leather gloves with contrast piping, patent leather bow tight belt, knee length rib socks, tight clothes with pleated edges, handbags.

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