Displaying Chinese Fashion Culture Through London Olympic Games

The four year Olympic Games are the best stage for businessmen to show their brands to the world.

On the day of the opening ceremony of the London Olympic Games, China's Yiwen group held a fashion show in London to show the world the theme of "harmony".

Connotation, brand potential and original design power.

The modern Olympic Games are both the global sports arena and the world commercial brand show.

In addition to Armani, Prada, Hermes and other international brand names, a large number of Chinese enterprises are also emerging at this Olympic Games.

To this end, the British government has designated the opening day of the Olympic Games as "China business day" to explore how China and Britain can carry out closer cooperation in many fields such as culture, creativity and economy, laying a good foundation for further cooperation between the two countries in the field of economic and trade.

China is the world's clothing production workshop, and also the OEM base of many international brands.

But because of the downstream industry chain, most of the profits are absorbed by the "brand" owners.

Changing the embarrassing situation of "made in China" and moving towards a virtuous circle of "creating China" and creating its own high-end fashion brand are the goals pursued by the Chinese apparel industry.

Xia Hua, chairman of Yiwen group, who has been engaged in the design and production of high-end men's wear for a long time, said that by leveraging the London Olympic Games, it is the power to show the world the Chinese original design and fully display the value of Chinese fashion culture through the international common fashion language.

The Yiwen fashion show is full of exchanges and integration of "Chinese elements" and "world trends".

The traditional mode of production combined with modern technology combines traditional civilization with contemporary life, so that the convergence of East and West meets the perfect integration of garments.

The designer adopts the rounded outline of Chinese traditional clothing on the shoulders, which implies the implication of Chinese traditional culture "inside the circle". The Chinese traditional landscape and flower and bird paintings are used to represent the strong flavor of Chinese culture, and the material of cotton and hemp is used to express the theme of fusion.

The show will speed up its march to Europe, the show also preheated the company's first design studio and retail store in London this winter.

The fast growing Chinese brand will directly impact the highest price grade, and the clothing price will be directly comparable to the international brands such as Armani.