"Digital Li Ning" Is A Multinational Shoe And Clothing Sponsor, Claiming To Belong To The Same International Family

In order to celebrate the opening of the 2012 London Olympic Games, China's largest sporting goods company, Li Ning, announced this week on the US e-commerce website "Digital Li Ning" that it would provide clothing sponsorship for athletes from many countries. Craig Heisner, vice president of sales of "Digital Li Ning", said that although everyone should be proud of their country during the Olympic Games, we hope everyone will not forget that we belong to the same international family.

According to the staff of "Digital Li Ning", they provided athletes from many countries with shoes And clothing sponsorship, including Spanish and Argentine basketball teams, American diving teams, American high jumper Christian Taylor, Jamaican sprinter Asafa Powell, Russian pole runner Yelena Isinbayeva, Spanish basketball player Jose Calderon, and Norwegian javelin player Andrea Thorkildsen.

Haisner said that when the company selects these team and individual athletes, it focuses on their talents and personality, and no matter where they come from, they represent the spirit of Li Ning Company to maximize their potential through the balance of body, mind and soul. Haisner said, "During the Olympic Games, everyone should be proud of their athletes, but people should not forget that we all belong to the same international family."

"Digital Li Ning" is also the first Chinese enterprise to sponsor teams from other countries at the Olympic Games. The company is also the first Chinese e-commerce company to enter the US market. Its website was launched in the US at the end of last year.

At present, the products of "Digital Li Ning" mainly include basketball, running and fitness. All products are sold through websites. Chris Dalton, president of Acquisition, the holding company of "Digital Li Ning", said earlier that it is a trend for brands from all over the world to enter the US market, and digital sales channels can help brands like Li Ning to explore the potential of the US market while minimizing risks, and also bring more diversified choices to American consumers.